<description>&lt;p&gt;When marketers think of in-game advertising, they jump to big-budget executions like building a universe in Roblox. But overlooking performance marketing in-games is a big mistake.&lt;br/&gt;&lt;br/&gt;I spoke to Simon Spaull, CRO and Co-Founder of in-game advertising company &lt;a href='https://www.gadsme.com/'&gt;GADSME&lt;/a&gt;, about:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;how in-game advertising developed&lt;/li&gt;&lt;li&gt;why many in-game advertising algorithms punish non-gaming brands&lt;/li&gt;&lt;li&gt;how to capture the right KPIs&lt;/li&gt;&lt;li&gt;what to tell your media agency/buyer&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;This episode was hosted by Jamin Warren. Music was provided by Lusine.&lt;br/&gt;&lt;br/&gt;Twofivesix is a strategic consultancy that helps brands engage with gamers. Founder and CEO Jamin Warren speaks to experts at the intersection of games and marketing about how video games and other forms of interactive entertainment are more relevant than ever—in culture but also in business. We cover how marketers, agencies, and brands can dive into the world of games.&lt;br/&gt;&lt;br/&gt;&lt;/p&gt;</description>

Twofivesix: Helping Artists and Organizations Reach Gaming Audiences

Twofivesix

Insert Coin, Insert Ad: How To Take Advantage of In-Game Advertising

MAR 16, 202335 MIN
Twofivesix: Helping Artists and Organizations Reach Gaming Audiences

Insert Coin, Insert Ad: How To Take Advantage of In-Game Advertising

MAR 16, 202335 MIN

Description

When marketers think of in-game advertising, they jump to big-budget executions like building a universe in Roblox. But overlooking performance marketing in-games is a big mistake.I spoke to Simon Spaull, CRO and Co-Founder of in-game advertising company GADSME, about:how in-game advertising developedwhy many in-game advertising algorithms punish non-gaming brandshow to capture the right KPIswhat to tell your media agency/buyerThis episode was hosted by Jamin Warren. Music was provided by Lusine.Twofivesix is a strategic consultancy that helps brands engage with gamers. Founder and CEO Jamin Warren speaks to experts at the intersection of games and marketing about how video games and other forms of interactive entertainment are more relevant than ever—in culture but also in business. We cover how marketers, agencies, and brands can dive into the world of games.