What a Farmer Wants You to Know About Food -- Dennis Bulani
Dennis Bulani is a fourth-generation Saskatchewan farmer and CEO of The Rack, an independent ag retailer based in Bigger, Saskatchewan, who spent 40 years farming, built a $600,000-per-year in-house research division, and wrote a fact-checked book about food safety after sitting in a room full of Arizona entrepreneurs while a speaker told everyone that modern farming was poisoning the world. The conversation moves from the agronomics of his own farm (single-crop rotation, 75-bushel peas, 96-bushel canola attempts) through the research that built The Rack's competitive moat (phomyces root rot solutions, the Rogue manganese-zinc product, phosphate threshold studies), to the trust gap that drove the book: nine in ten people trust farmers, but only one in five trust modern farming practices. Dennis's argument is that Western Canadian farmers are the most advanced, educated producers in the world, shaped by adversity, the crow rate, and the absence of the brown envelope and the only thing missing is their willingness to tell Aunt Nancy from Vancouver she is wrong.