Somewhere between the farm and your plate, the story of how your food is grown got hijacked. Not by farmers. By people who have never touched a seed, never watched a crop fail, never had to explain to their banker why the weather won. Dennis Bulani is a fourth-generation Saskatchewan farmer, CEO of The Rack -- one of Western Canada's most respected independent ag retailers -- founder of the Trust Your Plate movement, and author of What a Farmer Wants You to Know About Food. He sat in a room full of entrepreneurs in Arizona while a speaker told everyone that modern farming was poisoning the world. He went home and wrote a book about it. Nine in ten people trust farmers. One in five trust modern farming practices. This is the conversation about how that gap happened -- and what to do with it.   Topics and Timestamps 0:00 -- Dan's open: "Somewhere between the farm and your plate, the story got hijacked" 1:07 -- Dennis on the farm right now: wheat year, 1,000 acres, single-crop rotation 1:28 -- The one-crop-per-year strategy and why it works for a busy CEO-farmer 4:15 -- Pulse rotation research: 15% average yield lift across all other crops 5:52 -- Solving phomyces root rot: 5-year research taking peas from 25 to 75 bushels 7:37 -- Published in the American Journal of Plant Science 8:49 -- The Rack's research program: PhD scientist, 6 agronomists, 12 field trials annually 10:00 -- The 100-bushel canola goal and what the "kitchen sink" trial actually proved 13:06 -- How "Rogue" was born: Dr. Bill Brown, manganese-zinc surfactant, and 10-12% yield lift 17:10 -- Rogue in Liberty Canola and what glyphosate actually does to manganese and zinc 18:36 -- Dennis's animal science degree: balancing plant rations is the same science as balancing cattle rations 22:13 -- From Eli Lilly to building The Rack: how an animal nutritionist ended up selling gas 26:00 -- Strategic Coach and the size of the problems Dennis is now willing to take on 30:00 -- The Arizona room: a speaker says modern farming is poisoning the world. Dennis goes home and writes a book. 35:00 -- The trust gap: 9 in 10 people trust farmers but only 1 in 5 trust modern farming practices 38:00 -- The MSG story: how one bad idea gets into the bloodstream of a culture and never leaves 39:39 -- Fertilizer supply chain: urea forecasting, import terminals, and the 2026 seeding sprint 41:13 -- Trump and geopolitics: the Straits of Hormuz theory and what it means for urea prices 43:05 -- Are farmers making money? The 2026 economics at $820 spring wheat 44:09 -- Why Canadian farmers are the most resilient in the world -- and the crow rate story that explains it 47:06 -- "The most advanced, educated farmers in the world" -- how adversity built Western Canadian agriculture 50:52 -- Biological products: the seaweed trial, what the research actually showed, and how to think about new claims 53:48 -- Zinc deficiency in 70% of soil tests -- the right form, timing, and strategy for zinc 59:27 -- Phosphate threshold: 20-25 ppm as the floor that separates good yields from great ones 1:04:29 -- The Rack spends $600,000 a year on replicated research -- and shares results with competitors for free 1:07:00 -- The retail landscape is changing: what separates partners from order-takers 1:08:53 -- AI and the future of ag retail agronomy 1:17:57 -- The novel: 60% true story, Kyrgyzstan, post-communist winter wheat, and Fibonacci numbers 1:20:07 -- Writing the book for "Aunt Nancy from Vancouver" -- and hiring four fact-checkers 1:22:13 -- "Never have we lived longer, never have we been healthier" -- Canada's 84-year life expectancy 1:26:07 -- Aunt Nancy from Vancouver: why farmers avoid the conversation -- and why they shouldn't 1:27:09 -- TrustYourPlate.com as a reference tool for farmers to use in the moment 1:30:42 -- The three biggest myths in consumer agriculture 1:31:15 -- The eyedrop analogy: one-third of one drop per square foot per year is all the chemical farmers apply   Resources Mentioned What a Farmer Wants You to Know About Food -- Dennis Bulani (book, available on Amazon, Kindle edition) Trust Your Plate -- trustyourplate.com (reference tool for answering food safety questions) The Rack -- Rack Petroleum, Bigger, Saskatchewan (ag retail, fuel, fertilizer, research division) Rogue -- The Rack's proprietary manganese-zinc surfactant product (developed from Dr. Bill Brown's research) American Journal of Plant Science -- published The Rack's pea phomyces root rot research Ultimate Yield -- The Rack's agronomy division AgLink Canada -- independent ag retailer association (Dean Falls, Director) Nutrients for Life Canada -- distributing the book to school teachers across Canada Dr. Aaron Corey -- PhD scientist, The Rack research division Dr. Bill Brown -- glyphosate and surfactant researcher, Ontario; Hellfire surfactant Strategic Coach -- Dan Sullivan's entrepreneurship program CAAR -- Canadian Association of Agri-Retailers University of South Dakota / University of Nebraska -- crop rotation and phosphate research referenced Connect with Dennis Bulani Website: trustyourplate.com Book: What a Farmer Wants You to Know About Food -- search Amazon LinkedIn: Dennis Bulani   Connect with Growing the Future Website: growingthefuture.ca YouTube: Growing the Future Instagram: @growingthefuturepodcast LinkedIn: Growing the Future Register for the Convergence Conference at convergence.ag and stay updated by subscribing to the Growing the Future Podcast at growingthefuturepodcast.ca.