<description>&lt;p&gt;At the end of 2022, I received an inquiry from a local business looking to update their headshots. It was a large firm with multiple locations, and I quickly realized it would be a major project.&lt;/p&gt;&lt;p&gt;I was very much in head about sending a $20,000 proposal, but I knew the value I was offering went beyond just headshots (keep listening to hear more about my ecosystem approach).&lt;/p&gt;&lt;p&gt;I ended up booking the project, and it was one of the simplest projects I've ever done. It was not only a positive experience but also a confidence builder.&lt;/p&gt;&lt;p&gt;In this episode, I share how I booked the project and how you can land big projects too, even if you don't live in a large city or typically work with big brands (be sure to sign up for the&amp;nbsp;&lt;a href="https://maddiepeschong.com/masterclass" rel="noopener noreferrer" target="_blank"&gt;masterclass&lt;/a&gt;&amp;nbsp;to learn more on this).&lt;/p&gt;&lt;p&gt;Episode Highlights:&lt;/p&gt;&lt;p&gt;03:05 Booking a $20,000 Project&lt;/p&gt;&lt;p&gt;05:27 Being positioned as a brand photographer&lt;/p&gt;&lt;p&gt;06:25 Building rapport with the client&lt;/p&gt;&lt;p&gt;08:23 Simplifying the experience and partnering with the client&lt;/p&gt;&lt;p&gt;09:50 Masterclass Details&lt;/p&gt;&lt;p&gt;CONNECT WITH MADDIE:&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.instagram.com/maddiepeschong/" rel="noopener noreferrer" target="_blank"&gt;Instagram&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.maddiepeschong.com/" rel="noopener noreferrer" target="_blank"&gt;Website&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;LINKS:&lt;/p&gt;&lt;p&gt;I'm hosting a live masterclass,&amp;nbsp;&lt;a href="https://maddiepeschong.com/masterclass" rel="noopener noreferrer" target="_blank"&gt;Three Secrets to Booking Brand Photography Clients&lt;/a&gt;, on October 17th at 12pm Central.&amp;nbsp;&lt;a href="https://maddiepeschong.com/masterclass" rel="noopener noreferrer" target="_blank"&gt;Sign up here!&lt;/a&gt;&amp;nbsp;(Replay available if signed up)&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.maddiepeschong.com/how-i-booked-a-20000-headshot-project/" rel="noopener noreferrer" target="_blank"&gt;Full Show Notes&lt;/a&gt;&lt;/p&gt;</description>

Take It Personally

Maddie Peschong

#147 How I Booked a $20,000 Headshot Project

OCT 14, 202411 MIN
Take It Personally

#147 How I Booked a $20,000 Headshot Project

OCT 14, 202411 MIN

Description

At the end of 2022, I received an inquiry from a local business looking to update their headshots. It was a large firm with multiple locations, and I quickly realized it would be a major project.I was very much in head about sending a $20,000 proposal, but I knew the value I was offering went beyond just headshots (keep listening to hear more about my ecosystem approach).I ended up booking the project, and it was one of the simplest projects I've ever done. It was not only a positive experience but also a confidence builder.In this episode, I share how I booked the project and how you can land big projects too, even if you don't live in a large city or typically work with big brands (be sure to sign up for the masterclass to learn more on this).Episode Highlights:03:05 Booking a $20,000 Project05:27 Being positioned as a brand photographer06:25 Building rapport with the client08:23 Simplifying the experience and partnering with the client09:50 Masterclass DetailsCONNECT WITH MADDIE:InstagramWebsiteLINKS:I'm hosting a live masterclass, Three Secrets to Booking Brand Photography Clients, on October 17th at 12pm Central. Sign up here! (Replay available if signed up)Full Show Notes