<description>&lt;p&gt;At the end of 2022, I received an inquiry from a local business looking to update their headshots. It was a large firm with multiple locations, and I quickly realized it would be a major project.&lt;/p&gt;&lt;p&gt;I was very much in head about sending a $20,000 proposal, but I knew the value I was offering went beyond just headshots (keep listening to hear more about my ecosystem approach).&lt;/p&gt;&lt;p&gt;I ended up booking the project, and it was one of the simplest projects I've ever done. It was not only a positive experience but also a confidence builder.&lt;/p&gt;&lt;p&gt;In this episode, I share how I booked the project and how you can land big projects too, even if you don't live in a large city or typically work with big brands (be sure to sign up for the&amp;nbsp;&lt;a href="https://maddiepeschong.com/masterclass" rel="noopener noreferrer" target="_blank"&gt;masterclass&lt;/a&gt;&amp;nbsp;to learn more on this).&lt;/p&gt;&lt;p&gt;Episode Highlights:&lt;/p&gt;&lt;p&gt;03:05 Booking a $20,000 Project&lt;/p&gt;&lt;p&gt;05:27 Being positioned as a brand photographer&lt;/p&gt;&lt;p&gt;06:25 Building rapport with the client&lt;/p&gt;&lt;p&gt;08:23 Simplifying the experience and partnering with the client&lt;/p&gt;&lt;p&gt;09:50 Masterclass Details&lt;/p&gt;&lt;p&gt;CONNECT WITH MADDIE:&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.instagram.com/maddiepeschong/" rel="noopener noreferrer" target="_blank"&gt;Instagram&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.maddiepeschong.com/" rel="noopener noreferrer" target="_blank"&gt;Website&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;LINKS:&lt;/p&gt;&lt;p&gt;I'm hosting a live masterclass,&amp;nbsp;&lt;a href="https://maddiepeschong.com/masterclass" rel="noopener noreferrer" target="_blank"&gt;Three Secrets to Booking Brand Photography Clients&lt;/a&gt;, on October 17th at 12pm Central.&amp;nbsp;&lt;a href="https://maddiepeschong.com/masterclass" rel="noopener noreferrer" target="_blank"&gt;Sign up here!&lt;/a&gt;&amp;nbsp;(Replay available if signed up)&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.maddiepeschong.com/how-i-booked-a-20000-headshot-project/" rel="noopener noreferrer" target="_blank"&gt;Full Show Notes&lt;/a&gt;&lt;/p&gt;</description>

Take It Personally

Maddie Peschong

#147 How I Booked a $20,000 Headshot Project

OCT 14, 202411 MIN
Take It Personally

#147 How I Booked a $20,000 Headshot Project

OCT 14, 202411 MIN

Description

At the end of 2022, I received an inquiry from a local business looking to update their headshots. It was a large firm with multiple locations, and I quickly realized it would be a major project.

I was very much in head about sending a $20,000 proposal, but I knew the value I was offering went beyond just headshots (keep listening to hear more about my ecosystem approach).

I ended up booking the project, and it was one of the simplest projects I've ever done. It was not only a positive experience but also a confidence builder.

In this episode, I share how I booked the project and how you can land big projects too, even if you don't live in a large city or typically work with big brands (be sure to sign up for the masterclass to learn more on this).

Episode Highlights:

03:05 Booking a $20,000 Project

05:27 Being positioned as a brand photographer

06:25 Building rapport with the client

08:23 Simplifying the experience and partnering with the client

09:50 Masterclass Details

CONNECT WITH MADDIE:

Instagram

Website


LINKS:

I'm hosting a live masterclass, Three Secrets to Booking Brand Photography Clients, on October 17th at 12pm Central. Sign up here! (Replay available if signed up)

Full Show Notes