Metrics Matter: Creating an Effective Sales Framework with Derek Draper (Juniper Square)
JUL 10, 202231 MIN
Metrics Matter: Creating an Effective Sales Framework with Derek Draper (Juniper Square)
JUL 10, 202231 MIN
Description
<p>This week we had <a href="https://www.linkedin.com/in/derekdraper/" target="_blank">Derek Draper</a>, SVP of Sales at <a href="https://www.junipersquare.com/" target="_blank">Juniper Square</a> join the Bowery Capital Startup Sales Podcast to discuss how he thinks about setting up an effective sales framework.</p>
<p>Topics include:</p>
<ul>
<li>Breaking down your pipeline by volume, velocity, and conversion</li>
<li>What metrics matter, and what steps can you take once you identify a weak area?</li>
<li>Prospsect Personas: How to make sure you're speaking the right language to the right personWhy he made the jump from investor to founding and building a company.</li>
<li>Common traps to look out for to avoid "happy ears</li>
</ul>
<p>Links to mentioned articles:</p>
<p><a href="https://review.firstround.com/this-sales-plan-moves-the-needle-on-every-success-metric" target="_blank">https://review.firstround.com/this-sales-plan-moves-the-needle-on-every-success-metric</a></p>
<p><a href="https://docs.google.com/document/d/1ASbwkr3lzrAT8m8oSfzrQbfm9XmDseDMs-xKgIbWTxY/edit" target="_blank">https://docs.google.com/document/d/1ASbwkr3lzrAT8m8oSfzrQbfm9XmDseDMs-xKgIbWTxY/edit</a></p>
<p><br></p>
