In this episode, Jodi breaks down why so many business owners overthink their book projects—and how to replace overwhelm with clarity and momentum. She walks through the foundational planning steps, explains how to structure your book based on your business goals, and shares practical tips for reducing decision fatigue through repurposing and realistic scheduling. Time Stamps: 00:00 – Introduction 00:55 – Why business owners overthink their book projects 02:05 – Acknowledging the many moving pieces 03:10 – Why a vague "book time" block doesn't work 04:15 – A personal story: discovering the power of a more specific plan 06:00 – Understanding your writing capacity and time tracking 07:30 – How writing, publishing, and marketing all fit into your plan 09:00 – Foundational book building blocks: who, what, and why 11:35 – Deep dive vs. overview structure—how to choose 13:00 – Repurposing content without guilt 15:00 – Using a Book Brain Dump to reduce overwhelm 17:10 – Why you won't (and shouldn't) know everything about publishing 18:15 – Final encouragement for moving from idea → manuscript → asset Keywords: book planning, writing strategy, author overwhelm, book project plan, content repurposing, book structure, business owner authors, publishing process, book timeline, writing capacity, author mindset, book building blocks, Book Brain Dump, book coaching, author productivity Resources Mentioned: Book Brain Dump Exercise: https://bit.ly/bookbraindump Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Write Publish Market Episode 203: Prepare Now to Write a Book in 2026: 3 Tips for Business Owners: http://www.jodibrandoneditorial.com/write-publish-market-podcast/203 LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1snDUCQ5RI4unQ5MLjBppn0iY2ODYo2OPk8SSUpQ0BD8/edit?usp=sharing