<p>Snacks! Aren't they just the best! No matter your dietary preferences snacks are always their. And today we are gonna be talking all about the marketing world of snacks with Alex Callender. He works for KP Snacks which under them they have loads of brands from Pom Bear to Popchips to NikNaks and more.</p><br><p>We cover HFSS, what it is, how it works, is it a good thing or a hinderance. We talk about Alex's history not just in the snack game but also in soft drink giant Red Bull and conglomerate Nestle. We chat about our new product we have just launched the Taste Collective and some research we found out via them. And of course we ask Alex for his take aways piece of advice for the industry at large and for your listening pleasure in a section we like to call... rocket fuel. </p><br><p>And if you think you would be a great guest on the show or wanna get in touch with us about the work we do here at Rocket (we just won the International CMA for best small agency of the year 2024 award) then get in touch with us and drop us a line. <a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank">[email protected]</a></p><br><p>———————</p><p>Follow James @JamesErskine (<a href="https://bsky.app/profile/jameserskine.bsky.social" rel="noopener noreferrer" target="_blank">https://bsky.app/profile/jameserskine.bsky.social</a>)</p><p>Follow Rocket @WeAreRocketHQ (<a href="https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/instagram.com/wearerockethq" rel="noopener noreferrer" target="_blank">instagram.com/wearerockethq</a>)</p><p>Follow James on LinkedIn (<a href="https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/linkedin.com/in/jameserskine" rel="noopener noreferrer" target="_blank">linkedin.com/in/jameserskine</a>)</p><p>Follow Rocket on LinkedIn (<a href="https://www.linkedin.com/company/wearerocket" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/company/wearerocket</a>)</p><p><a href="https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/wearerocket.co.uk/" rel="noopener noreferrer" target="_blank">wearerocket.co.uk/</a></p><br><p>Contact Alex on LinkedIn (<a href="https://www.linkedin.com/in/alex-callender?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3B7HR2R9ZoT9eO4pJmXvzhuA%3D%3D" rel="noopener noreferrer" target="_blank">linkedin.com/in/alex-callender</a>)</p><p><a href="https://www.kpsnacks.com/" rel="noopener noreferrer" target="_blank">https://www.kpsnacks.com/</a></p><br><p>Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing Expert</p><br><p>It is Hosted and Produced by James Erskine</p><p>Produced and Edited by Jake Aspey (<a href="https://www.linkedin.com/in/jakeaspey/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/jakeaspey/</a>)</p><p>Hosted on Acast. See <a href="https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/acast.com/privacy" rel="noopener noreferrer" target="_blank">acast.com/privacy</a> for more information.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
