<p>In this episode, I chat with Ben Chase the Director of NIL Strategy for the Florida Gators. We discuss the evolving landscape of Name, Image, and Likeness (NIL) in college sports.</p> <p>Ben shares insights into his journey to his current role, a brief history of NIL, and the initial goals of UF&#39;s NIL strategy. We discuss why universities have an interest in student-athletes as brands and what they stand to gain.</p> <p>Exploring brand collaborations, Ben talks about the diverse brands UF student-athletes have worked with and highlights notable partnerships. The conversation extends to high school athletes, their preparation for NIL, and crucial advice for entering NIL deals.</p> <p>Join us for a discussion on navigating NIL, relevant not only for student-athletes but also for creators and influencers aiming to build their personal brands and collaborate with others. </p> <p><br></p> <p>Follow Ben on Twitter <a href="https://twitter.com/BenGChase" target="_blank" rel="noopener noreferer">@BenGChase</a></p> <p><a href="https://www.linkedin.com/in/bengchase/" target="_blank" rel="noopener noreferer">Connect with him on LinkedIn! </a></p> <p><br></p> <p>For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 <a href="https://briannefleming.com/newsletter">⁠https://briannefleming.com/newsletter</a></p>

Making the Brand | Marketing with a Pop Culture Twist

Brianne Fleming

#100 - Game Changer: Navigating NIL Strategy for Student Athletes w/ Ben Chase

JAN 24, 202460 MIN
Making the Brand | Marketing with a Pop Culture Twist

#100 - Game Changer: Navigating NIL Strategy for Student Athletes w/ Ben Chase

JAN 24, 202460 MIN

Description

<p>In this episode, I chat with Ben Chase the Director of NIL Strategy for the Florida Gators. We discuss the evolving landscape of Name, Image, and Likeness (NIL) in college sports.</p> <p>Ben shares insights into his journey to his current role, a brief history of NIL, and the initial goals of UF&#39;s NIL strategy. We discuss why universities have an interest in student-athletes as brands and what they stand to gain.</p> <p>Exploring brand collaborations, Ben talks about the diverse brands UF student-athletes have worked with and highlights notable partnerships. The conversation extends to high school athletes, their preparation for NIL, and crucial advice for entering NIL deals.</p> <p>Join us for a discussion on navigating NIL, relevant not only for student-athletes but also for creators and influencers aiming to build their personal brands and collaborate with others. </p> <p><br></p> <p>Follow Ben on Twitter <a href="https://twitter.com/BenGChase" target="_blank" rel="noopener noreferer">@BenGChase</a></p> <p><a href="https://www.linkedin.com/in/bengchase/" target="_blank" rel="noopener noreferer">Connect with him on LinkedIn! </a></p> <p><br></p> <p>For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 <a href="https://briannefleming.com/newsletter">⁠https://briannefleming.com/newsletter</a></p>