Making the Brand | Marketing with a Pop Culture Twist
Making the Brand | Marketing with a Pop Culture Twist

Making the Brand | Marketing with a Pop Culture Twist

Brianne Fleming

Overview
Episodes

Details

A podcast about brands and boy bands! Making the Brand is where marketing and pop culture collide. Each episode shares unforgettable marketing lessons behind music, TV, movies, and trending topics, past and present. And with a sprinkle of '90s and Y2K nostalgia, this podcast is the perfect place to fangirl AND learn 😍 New episodes every other Wednesday

Recent Episodes

#104 - Goodbye Nostalgia? Adapting Marketing in a Fragmented Culture w/ Ted Harrison
MAR 20, 2024
#104 - Goodbye Nostalgia? Adapting Marketing in a Fragmented Culture w/ Ted Harrison

In a world where nostalgia once reigned supreme in marketing, there's a shift happening. Join us in this episode as we sit down with Ted Harrison, founder of neuemotion, to explore how nostalgia as we know it is evolving, presenting new challenges and opportunities for marketers.

We'll Cover:

  • Millennial vs. Gen Z Nostalgia: We dive in on how our shared experiences differ. We also reminisce about the one commercial every millennial remembers.
  • CRUNCH Framework Exploration: Ted breaks down the CRUNCH framework, highlighting its relevance in today's marketing landscape.
  • The Fading Allure of Nostalgia: We discuss the challenges marketers face as nostalgia loses its grip in a society fractured by diverse interests.
  • Navigating Fragmentation: Explore innovative strategies for brand connection amidst a cultural landscape where memories are scarce.

Tune in for an insightful discussion on crafting compelling marketing campaigns in an era where nostalgia runs dry.


Connect with Ted:


This episode is sponsored by Klaviyo. They recently introduced Klaviyo AI, which is like a marketing crystal ball! It takes the guesswork out of content creation!

Work smarter with tools that help you:

• Create targeted segments without sifting through lists

• Write and A/B test subject lines

• Determine the best send time

• Develop smart SMS campaigns AND replies

• Translate audience data into actionable insights


See how it works: https://bit.ly/3T1N5hF

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51 MIN
#102: Pop Culture in the Classroom —Lessons from Trending Topics w/ Kate Stewart
FEB 21, 2024
#102: Pop Culture in the Classroom —Lessons from Trending Topics w/ Kate Stewart


In this episode, we explore the intersection of PR and social media education with Kate Stewart, an assistant professor at Jacksonville State University!

  • Kate shares insights into her courses, preparing students for diverse job roles in PR and social media.
  • She discusses her innovative teaching style, which incorporates pop culture references to engage students effectively.
  • We delve into the power of pop culture in the classroom, making complex concepts relatable and captivating students across generations.
  • Kate challenges stigmas associated with social media education and emphasizes the value of internships in the industry.
  • She offers valuable advice to aspiring social media professionals, emphasizing the importance of continuous learning and staying current with industry trends.


Kate also mentioned several resources to help anyone stay up-to-date in pop culture, trending topics, and the social media industry. Here are the links!


BLOG: Homemade Social, boutique marketing agency in Phoenix, AZ  https://www.homemadesocial.com/blog

 

TWITTER FOLLOW: Annie-Mai shares social media platform updates every Wednesday on Twitter 

https://twitter.com/anniemaisocial/status/1750195832995852611?s=20
NEWSLETTER: girlpowermarketing Weekly Social Media Tea

https://www.girlpowermarketing.co.uk/newsletter


NEWSLETTER: Matt Navarra's Geekout Newsletter 

https://geekout.mattnavarra.com/

 

PODCAST: Talking Points

https://open.spotify.com/show/6zoUhcIKRzONWMj0DVhUSGsi=ab35143e131a488f&nd=1&dlsi=7f932e0021f04292

 

NEWSLETTER: ICYMI | weekly creators and social media pro insights 

https://liahaberman.substack.com/

PODCAST: “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising and research 

https://jcira.buzzsprout.com/

NEWSLETTER: Social Cat | influencer insights 

https://influencerinsights.thesocialcat.com/


NEWSLETTER: Marketing Millennials 

https://themarketingmillennials.com/podcast/

Kate is an absolute gem who you'll want to follow! Connect with her on social at @thekatestewart:


For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 ⁠⁠https://briannefleming.com/newsletter


Tune in to gain valuable insights and guidance from Kate, a seasoned educator and PR expert, whether you're a student exploring social media studies or a newcomer to the field.

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56 MIN