Making the Brand | Marketing with a Pop Culture Twist

In a world where nostalgia once reigned supreme in marketing, there's a shift happening. Join us in this episode as we sit down with Ted Harrison, founder of neuemotion, to explore how nostalgia as we know it is evolving, presenting new challenges and opportunities for marketers. We'll Cover: Millennial vs. Gen Z Nostalgia: We dive in on how our shared experiences differ. We also reminisce about the one commercial every millennial remembers. CRUNCH Framework Exploration: Ted breaks down the CRUNCH framework, highlighting its relevance in today's marketing landscape. The Fading Allure of Nostalgia: We discuss the challenges marketers face as nostalgia loses its grip in a society fractured by diverse interests. Navigating Fragmentation: Explore innovative strategies for brand connection amidst a cultural landscape where memories are scarce. Tune in for an insightful discussion on crafting compelling marketing campaigns in an era where nostalgia runs dry. Connect with Ted: Twitter @TedVid LinkedIn Check out Ted's book, Entrepreneurial Creativity This episode is sponsored by Klaviyo. They recently introduced Klaviyo AI, which is like a marketing crystal ball! It takes the guesswork out of content creation! Work smarter with tools that help you: • Create targeted segments without sifting through lists • Write and A/B test subject lines • Determine the best send time • Develop smart SMS campaigns AND replies • Translate audience data into actionable insights See how it works: https://bit.ly/3T1N5hF

Would you ever consider yourself an influencer? Spoiler alert: you are one. In this episode, we discuss everyone's power to influence and make an impact in your community, with a little inspiration from Dave Portnoy's One Pizza Bite Reviews. Dave is the controversial founder of the multimedia company and pop culture website, Barstool Sports — and it turns out, people either love him or hate him! But one positive thing Dave does is put small businesses on the map. I share how one simple video made an impact for a local pizza shop here in South Florida. I also share how you can inspire your own customers to leave reviews and amplify your business! This episode is sponsored by Klaviyo. They recently introduced Klaviyo AI, which is like a marketing crystal ball! It takes the guesswork out of content creation! Work smarter with tools that help you: • Create targeted segments without sifting through lists • Write and A/B test subject lines • Determine the best send time • Develop smart SMS campaigns AND replies • Translate audience data into actionable insights See how it works: https://bit.ly/3T1N5hF

In this episode, we explore the intersection of PR and social media education with Kate Stewart, an assistant professor at Jacksonville State University! Kate shares insights into her courses, preparing students for diverse job roles in PR and social media. She discusses her innovative teaching style, which incorporates pop culture references to engage students effectively. We delve into the power of pop culture in the classroom, making complex concepts relatable and captivating students across generations. Kate challenges stigmas associated with social media education and emphasizes the value of internships in the industry. She offers valuable advice to aspiring social media professionals, emphasizing the importance of continuous learning and staying current with industry trends. Kate also mentioned several resources to help anyone stay up-to-date in pop culture, trending topics, and the social media industry. Here are the links! BLOG: Homemade Social, boutique marketing agency in Phoenix, AZ  https://www.homemadesocial.com/blog   TWITTER FOLLOW: Annie-Mai shares social media platform updates every Wednesday on Twitter  https://twitter.com/anniemaisocial/status/1750195832995852611?s=20 NEWSLETTER: girlpowermarketing Weekly Social Media Tea https://www.girlpowermarketing.co.uk/newsletter NEWSLETTER: Matt Navarra's Geekout Newsletter  https://geekout.mattnavarra.com/   PODCAST: Talking Points https://open.spotify.com/show/6zoUhcIKRzONWMj0DVhUSGsi=ab35143e131a488f&nd=1&dlsi=7f932e0021f04292   NEWSLETTER: ICYMI | weekly creators and social media pro insights  https://liahaberman.substack.com/ PODCAST: “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising and research  https://jcira.buzzsprout.com/ NEWSLETTER: Social Cat | influencer insights  https://influencerinsights.thesocialcat.com/ NEWSLETTER: Marketing Millennials  https://themarketingmillennials.com/podcast/ Kate is an absolute gem who you'll want to follow! Connect with her on social at @thekatestewart: Website - www.thekatestewart.com  Twitter/X - https://twitter.com/thekatestewart Instagram - https://www.instagram.com/thekatestewartLinkedIn - https://www.linkedin.com/in/thekatestewart/ TikTok: https://www.tiktok.com/@thekatestewart YouTube - https://www.youtube.com/@thekatestake  For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 ⁠⁠https://briannefleming.com/newsletter Tune in to gain valuable insights and guidance from Kate, a seasoned educator and PR expert, whether you're a student exploring social media studies or a newcomer to the field.

Join us for an exclusive behind-the-scenes look at how Gillette Stadium and the New England Patriots amp up fan excitement both on and off the field. In this episode, we sit down with Kassie Epstein and Abbey Thistle from Gillette Stadium's social media and fan engagement team. They reveal the innovative strategies and creative tactics they use to connect with fans, from leveraging social media platforms to orchestrating unforgettable experiences on the stadium's iconic jumbotron, which is the largest outdoor video screen in the country! From NFL games to concerts and events, hear how the team is making these experiences something their fans will never forget! Follow Kassie Epstein on Twitter @kassieepstein Follow Abbey Thistle on Twitter @acthelin For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 ⁠⁠https://briannefleming.com/newsletter

In this episode, I chat with Ben Chase the Director of NIL Strategy for the Florida Gators. We discuss the evolving landscape of Name, Image, and Likeness (NIL) in college sports. Ben shares insights into his journey to his current role, a brief history of NIL, and the initial goals of UF's NIL strategy. We discuss why universities have an interest in student-athletes as brands and what they stand to gain. Exploring brand collaborations, Ben talks about the diverse brands UF student-athletes have worked with and highlights notable partnerships. The conversation extends to high school athletes, their preparation for NIL, and crucial advice for entering NIL deals. Join us for a discussion on navigating NIL, relevant not only for student-athletes but also for creators and influencers aiming to build their personal brands and collaborate with others. Follow Ben on Twitter @BenGChase Connect with him on LinkedIn! For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 ⁠https://briannefleming.com/newsletter