<p>Join us for an exclusive behind-the-scenes look at how Gillette Stadium and the New England Patriots amp up fan excitement both on and off the field. </p> <p>In this episode, we sit down with Kassie Epstein and Abbey Thistle from Gillette Stadium&#39;s social media and fan engagement team. They reveal the innovative strategies and creative tactics they use to connect with fans, from leveraging social media platforms to orchestrating unforgettable experiences on the stadium&#39;s iconic jumbotron, which is the largest outdoor video screen in the country!</p> <p><br></p> <p>From NFL games to concerts and events, hear how the team is making these experiences something their fans will never forget! </p> <p><br></p> <p>Follow Kassie Epstein on Twitter <a href="https://twitter.com/kassieepstein" target="_blank" rel="noopener noreferer">@kassieepstein</a></p> <p>Follow Abbey Thistle on Twitter <a href="https://twitter.com/acthelin" target="_blank" rel="noopener noreferer">@acthelin</a></p> <p><br></p> <p>For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 <a href="https://briannefleming.com/newsletter">⁠⁠https://briannefleming.com/newsletter</a></p>

Making the Brand | Marketing with a Pop Culture Twist

Brianne Fleming

#101: Behind the Screens - Inside Gillette Stadium's Fan Engagement Strategy

FEB 7, 202460 MIN
Making the Brand | Marketing with a Pop Culture Twist

#101: Behind the Screens - Inside Gillette Stadium's Fan Engagement Strategy

FEB 7, 202460 MIN

Description

<p>Join us for an exclusive behind-the-scenes look at how Gillette Stadium and the New England Patriots amp up fan excitement both on and off the field. </p> <p>In this episode, we sit down with Kassie Epstein and Abbey Thistle from Gillette Stadium&#39;s social media and fan engagement team. They reveal the innovative strategies and creative tactics they use to connect with fans, from leveraging social media platforms to orchestrating unforgettable experiences on the stadium&#39;s iconic jumbotron, which is the largest outdoor video screen in the country!</p> <p><br></p> <p>From NFL games to concerts and events, hear how the team is making these experiences something their fans will never forget! </p> <p><br></p> <p>Follow Kassie Epstein on Twitter <a href="https://twitter.com/kassieepstein" target="_blank" rel="noopener noreferer">@kassieepstein</a></p> <p>Follow Abbey Thistle on Twitter <a href="https://twitter.com/acthelin" target="_blank" rel="noopener noreferer">@acthelin</a></p> <p><br></p> <p>For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 <a href="https://briannefleming.com/newsletter">⁠⁠https://briannefleming.com/newsletter</a></p>