<p>Thank you to our Partner –– Propeller Industries https://www.propellerindustries.com/</p><p>Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.</p><p><br></p><p>Thank you Jerry Staub for the intro to our guest today is Terri Rockovich, Founder &amp; CEO of <a href="https://www.thinkjinx.com/" rel="nofollow">Jinx</a>. Jinx is a dog food brand that offers premium kibble, homemade toppers, and beef crumbles and are made by a team of pet nutritionists and veterinarians.</p><p>We discuss:</p><ul><li>How legacy brands create their dog food</li><li>The inspiration behind Jinx</li><li>Her nutrition philosophy for pets</li><li>Sourcing the right manufacturing partners &amp; convincing them to work on Jinx</li><li>Approach to testing if the product tastes good</li><li>The reasons why she raised venture money (most recently a Series B)</li><li>How she launched online</li><li>Why Walmart has been a great partner for a premium brand</li><li>Jinx’s market positioning compared to other premium dog food brands</li><li>Approach to launching SKUs &amp; new products</li><li>How she thinks about celebrity partnerships &amp; more</li></ul>

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

Mike Gelb

How Choosing the Best Food for Your Dog Can Add Years to Their Life & The Problem with The Legacy Pet Food Market with Terri Rockovich, Co-Founder & CEO of Jinx

NOV 13, 202458 MIN
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

How Choosing the Best Food for Your Dog Can Add Years to Their Life & The Problem with The Legacy Pet Food Market with Terri Rockovich, Co-Founder & CEO of Jinx

NOV 13, 202458 MIN

Description

<p>Thank you to our Partner –– Propeller Industries https://www.propellerindustries.com/</p><p>Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.</p><p><br></p><p>Thank you Jerry Staub for the intro to our guest today is Terri Rockovich, Founder &amp; CEO of <a href="https://www.thinkjinx.com/" rel="nofollow">Jinx</a>. Jinx is a dog food brand that offers premium kibble, homemade toppers, and beef crumbles and are made by a team of pet nutritionists and veterinarians.</p><p>We discuss:</p><ul><li>How legacy brands create their dog food</li><li>The inspiration behind Jinx</li><li>Her nutrition philosophy for pets</li><li>Sourcing the right manufacturing partners &amp; convincing them to work on Jinx</li><li>Approach to testing if the product tastes good</li><li>The reasons why she raised venture money (most recently a Series B)</li><li>How she launched online</li><li>Why Walmart has been a great partner for a premium brand</li><li>Jinx’s market positioning compared to other premium dog food brands</li><li>Approach to launching SKUs &amp; new products</li><li>How she thinks about celebrity partnerships &amp; more</li></ul>