<p>In this episode, we're talking with Josh Wilhelmi, owner of <a href="https://gamegoblins.com/" target="_blank" rel="noopener noreferer"><em>Game Goblins</em></a>. With two locations in both Little Rock, Arkansas, and Conway, Arkansas, Josh hopes to open five stores in total with plans to franchise the brand afterward.</p>
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<p>Josh started buying and selling singles from dealers at events to pay for his travel. He built up enough income from this venture which led to a game store.<em> Game Goblins</em> started in 2012 with 2,000 sq. ft. of space. This would become a limitation, and the store would relocate to a location with 6,000 sq. ft. of space. As of this writing, the store has been at this location for the past nine years. Furthermore, the store is WPN Premium - the only game store in Little Rock.</p>
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<p>The store in Conway - also a WPN Premium store - is the <em>Game Goblin's</em> second location. While the store is smaller in square footage and staff, Josh employs a full-time team leader who manages the day-to-day operations. Overall, he has 15 employees between his two stores.</p>
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<p>As the owner, Josh focuses on the direction of the company. Such decisions include product lines to carry, new events, and ordering. Moreover, <em>Game Goblins</em> is not the only company that Josh runs. As such, he passes along his philosophy for the company to his employees to implement.</p>
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<p>The company generates about 3 million in revenue per year. The revenue encompasses the two stores and <em>TCG Player</em>. 50-60% of that revenue is in products sold. Josh notes that the company is very data-driven when ordering products. With a background in computer engineering, they have created internal utilities that they iterate over consistently to help improve buying decisions.</p>
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<p>As he pursues a third store, Josh focuses on a few requirements before doing so: </p>
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<li>The store must be in a city with at least 50,000 people.</li>
<li>The space he purchases must be at least 4,000 sq. ft.</li>
<li>The store must generate 1 million in revenue after the first two years.</li>
<li>The store cannot be hard for people to find.</li>
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