<p>In this episode, we talk with Brenton and Nugget, two of <a href="https://www.thedeckbox.com/" target="_blank" rel="noopener noreferer"><em>The</em> <em>Deck Box's</em></a> three owners in Fletcher, North Carolina.</p>
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<p>Early on, there were plans to run a comic book store, having started as a backpack trader. When the switch to having a game store began 16 years ago, it originated in a flea market with 1,100 sq. ft. The store slowly grew with its community for 6 months before a prime opportunity arose to buy a dedicated shop.</p>
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<p>The Deck Box has a large selection of games totaling 12 - 13. However, there are plans to add more in the future. The most popular game at the store is <em>Magic: The Gathering</em>. However, <em>Yu-Gi-Oh</em> and <em>Pokémon</em> had to be moved to two separate days. Both games experience large attendance numbers. From a financial perspective, <em>One Piece</em> is best for the store due to scarcity and collectibility.</p>
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<p>In addition to the three owners, the store employs seven full-timers and one part-timer. They have a front-of-the-house and back-of-the-house operation for retail and gaming, respectively. All employees are cross-trained in multiple aspects of the store, but back-of-the-house employees tend to stick to handling online orders and pulling cards.</p>
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<p>Marketing the store consists of billboards, print, and attending conventions. The goal when attending conventions is to draw people back to their store rather than sales. This has been a successful venture, but both owners say acquiring high-end products their customers want can be difficult as those sell off quickly.</p>
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<p>Looking to the future, the hope is for a second store. However, the biggest takeaway is they love their job and running the store. It's fun for them and their community building is the store's strength.</p>