Trade Show University for Virtual & Live Events
Jim Cermak
Recent Episodes
How to attract More Attendees to your Trade Shows, Conferences and Events, Sell More Tickets, and Keep More Money! Get the Tips on using the right Marketing and Ticket Platform.
** Want More LEADS, More SALES and More PROFITS at your next Trade Show?
Book a free 15-minute strategy call here: https://tradeshowu.biz/services
Join Jim Cermak of Trade Show University and Ashley Stanford, a Digital Marketing Consultant and Freelancing Expert. With 20 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients in the Events & Entertainment space. Her app Ice Cream Social is backed by Comcast NBCUniversal SportsTech, which invested in the company in early 2022.
We Discuss:
- Effective Event Marketing
- What should organizers consider when choosing a ticketing platform?
- What are the most effective ways to boost ticket sales for trade shows?
- How to make sure the right audience attends?
- Trends in the trade show industry that planners and exhibitors should keep an eye on?
Ashley's Top Takeaway:
The importance of choosing a flexible ticketing system that aligns with their trade show's needs, combined with effective marketing and networking strategies, to drive attendance and maximize the value of their event. The message should be that strategic decisions in both technology and personal interactions are key to a successful trade show experience.
Connect with Ashley Stanford:
- [email protected]
- TicketSocket.com
- AshleyNStanford.com
- LinkedIn: https://www.linkedin.com/in/ashstanford/
Mentioned in this episode:
Exhibitor Expert Review - exclusively from Trade Show University
Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don’t even know exist! • And get you capturing more Qualified Leads than ever before • Visit Tradeshowu.biz/services
Should you buy or rent the exhibit for your next Trade Show, Conference or Event? What's the ROI? This is a top question for big and Small Business across the US and Europe.
** Want More LEADS, More SALES and More PROFITS at your next Trade Show?
Book a free 15-minute strategy call here: https://tradeshowu.biz/services
We're going to break it down with great tips and advice from Chris Dunn, VP of Sales & Business Development with BlueHive Exhibits who has been in the industry for 30 years.
We discuss:
-- When does it make sense to buy compared to rent?
-- When is the breakeven ROI for buying versus renting?
-- What type of Exhibit program is a good candidate for renting?
-- Case Studies and more!
Chris's Top Tips:
-- When selecting an exhibit partner, like an exhibit house or an agency, make sure that you choose someone that you trust not only for where you’re at currently but also where you want to go and how you want to grow
-- Be open to exploring options on both the purchase and rental side to get the best combination that works for your Exhibit program
-- Create and understand a complete exhibit calendar that includes both sizes, show dates, locations and goals. Work with your partner to handle overlapping situations or an outlier space as a for instance.
Special Offer from Chris and BlueHive:
BlueHive is happy to offer a 30 minute no charge tradeshow program audit
Contact Chris Dunn:
-- Email: [email protected]
-- Website: www.bluehive.com
-- LinkedIn: https://www.linkedin.com/in/chrisjdunn1/
Weekly Tips, Training and More! Register for our Newsletter at www.tradeshowu.biz
Mentioned in this episode:
Subscribe to the new Trade Show University YouTube channel!
Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Create Amazing Memorable Events with Michael Green Food & Wine Experiences!
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AI continues to evolve, and there are more tools available than ever.
So let's learn what we can do to improve our events by hearing from one of the top experts in the industry!
Proud to have join me Anca Trifan of Tree-Fan Events to discuss everything AI and events!
We also discuss:
- How is AI changing the game when it comes to corporate events?
- How can AI-driven insights and analytics be used?
- What is Anca hearing or seeing about meetings becoming more inclusive?
- What new trends are appearing?
- And more!
Learn more and connect with Anca Trifan! https://ai.treefanevents.com/
** Want More LEADS, More SALES and More PROFITS at your next Trade Show?
Book a free 15-minute strategy call here: https://tradeshowu.biz/services
Don't let a small or cut budget stop you from Rocking your next Trade Show, Expo or Event!
Join Trade Show University host, Jim Cermak, and his guest, Rich Rodrigues, a Trade Show Troubadour and Account Executive with EDE - full-service trade show and event management company.
** Watch the Video of this interview! https://youtu.be/-s--TsZ_PGQ
We discuss:
- What to do when your budget is cut
- Creative ideas to make the most of your events
- Maximizing the opportunities with bigger event crowds and attendees
- What are Micro events and how they can help grow your brand
- The importance of #community
- And much more!
Connect with Rich Rodrigues - https://www.linkedin.com/in/rich-rodrigues/
** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Let's Talk!
Book a free 15-minute strategy call here: https://tradeshowu.biz/services
** Join the Trade Show University weekly update newsletter: https://tradeshowu.biz
Mentioned in this episode:
Exhibitor Expert Review - exclusively from Trade Show University
Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don’t even know exist! • And get you capturing more Qualified Leads than ever before • Visit Tradeshowu.biz/services
Ready to multiply the opportunities you get from your next trade show? Then you've got to learn how to effectively network with others! Your best leads an opportunities will come from people you personally know, so let's get to know more of them!
Here's my Top 10 Networking Tips for when you are at a Trade Show, and specifically when you are an exhibitor!
1 - Have a go-to question you use every time.
2 - Prep your quick pitch.
3 - Take advantage of networking opportunities.
4 - Bring business cards with you!
5 - At the show, network with the people at all the booths around you!
6 - When you are outside the show, look for other people wearing badges from your show!
7 - Stay at the host hotel, or at least hang out there!
8 - Don't be afraid of small talk.
9 - Be a good listener and ask good follow up questions!
10 - Be sure to Follow up with each person you meet!
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Check out the Trade Show University YouTube Channel for exclusive video trainings and tips! https://www.youtube.com/@tradeshowuniversity
Mentioned in this episode:
Exhibitor Expert Review - exclusively from Trade Show University
Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don’t even know exist! • And get you capturing more Qualified Leads than ever before • Visit Tradeshowu.biz/services