Trade Show University for Virtual & Live Events
Jim Cermak
Recent Episodes
Innovative New Product entrepreneur and small business owner, Lauren McLaughlin of ChangeUp Kids (https://www.changeupkids.com), shares her story of how she found huge success at her very first BIG Trade Show! Her product for Parents of Kids was perfect for the Event she chose.
** Want More LEADS, More SALES and More PROFITS at your next Trade Show?
Book a free 15-minute strategy call here: https://calendly.com/tradeshowu
Lauren is a mom of three adventurous boys, and we are constantly on the go. I always desired a place for them to get changed with privacy without having them go into public bathrooms after a sandy day at the beach.
Change Up Kids is a portable changing station that gives kids and families Dignity, Privacy and Convenience.
Lauren attended the MomCon expo (https://www.momcon.co/) for a couple of years as an attendee and saw this event as the perfect place to launch her new product. Thousands of moms attend each year.
She realized being at the right show wasn't enough, so reached out to Jim Cermak of Trade Show University. Jim coached her as she prepared for MomCon and the 5,000 moms that were going to be there. She ultimately made changes to her signage, displays, offers, and engagement questions.
You will love her energy and her story as she shares what worked well and what needs to be improved for the next show!
Connect with Lauren:
- ChangeUp Kids: https://www.changeupkids.com/
- Email: [email protected]
- IG: https://www.instagram.com/change_up_kids/
Training Videos & Tips - Subscribe: https://www.youtube.com/@tradeshowuniversity
Email Jim: [email protected]
How to attract More Attendees to your Trade Shows, Conferences and Events, Sell More Tickets, and Keep More Money! Get the Tips on using the right Marketing and Ticket Platform.
** Want More LEADS, More SALES and More PROFITS at your next Trade Show?
Book a free 15-minute strategy call here: https://tradeshowu.biz/services
Join Jim Cermak of Trade Show University and Ashley Stanford, a Digital Marketing Consultant and Freelancing Expert. With 20 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients in the Events & Entertainment space. Her app Ice Cream Social is backed by Comcast NBCUniversal SportsTech, which invested in the company in early 2022.
We Discuss:
- Effective Event Marketing
- What should organizers consider when choosing a ticketing platform?
- What are the most effective ways to boost ticket sales for trade shows?
- How to make sure the right audience attends?
- Trends in the trade show industry that planners and exhibitors should keep an eye on?
Ashley's Top Takeaway:
The importance of choosing a flexible ticketing system that aligns with their trade show's needs, combined with effective marketing and networking strategies, to drive attendance and maximize the value of their event. The message should be that strategic decisions in both technology and personal interactions are key to a successful trade show experience.
Connect with Ashley Stanford:
- [email protected]
- TicketSocket.com
- AshleyNStanford.com
- LinkedIn: https://www.linkedin.com/in/ashstanford/
Mentioned in this episode:
Exhibitor Expert Review - exclusively from Trade Show University
Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don’t even know exist! • And get you capturing more Qualified Leads than ever before • Visit Tradeshowu.biz/services
Should you buy or rent the exhibit for your next Trade Show, Conference or Event? What's the ROI? This is a top question for big and Small Business across the US and Europe.
** Want More LEADS, More SALES and More PROFITS at your next Trade Show?
Book a free 15-minute strategy call here: https://tradeshowu.biz/services
We're going to break it down with great tips and advice from Chris Dunn, VP of Sales & Business Development with BlueHive Exhibits who has been in the industry for 30 years.
We discuss:
-- When does it make sense to buy compared to rent?
-- When is the breakeven ROI for buying versus renting?
-- What type of Exhibit program is a good candidate for renting?
-- Case Studies and more!
Chris's Top Tips:
-- When selecting an exhibit partner, like an exhibit house or an agency, make sure that you choose someone that you trust not only for where you’re at currently but also where you want to go and how you want to grow
-- Be open to exploring options on both the purchase and rental side to get the best combination that works for your Exhibit program
-- Create and understand a complete exhibit calendar that includes both sizes, show dates, locations and goals. Work with your partner to handle overlapping situations or an outlier space as a for instance.
Special Offer from Chris and BlueHive:
BlueHive is happy to offer a 30 minute no charge tradeshow program audit
Contact Chris Dunn:
-- Email: [email protected]
-- Website: www.bluehive.com
-- LinkedIn: https://www.linkedin.com/in/chrisjdunn1/
Weekly Tips, Training and More! Register for our Newsletter at www.tradeshowu.biz
Mentioned in this episode:
Subscribe to the new Trade Show University YouTube channel!
Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Create Amazing Memorable Events with Michael Green Food & Wine Experiences!
MICHAEL GREEN CREATES AND HOSTS WINE AND FOOD EXPERIENCES THAT BUILD RELATIONSHIPS AND DRIVE SALES. FROM CONFERENCES TO OFFISTES, MICHAEL'S HIGH ENERGY PRESENTATIONS ARE INFORMATIVE, HIGHLY ENTERTAINING AND RESONATE FOR YEARS TO COME. Find out why CMO firm Chief Outsiders said… Michael does much more than develop events – he creates memorable experiences for his clients and their guests. His expertise spanned all elements from planning to execution. What made the events truly special and memorable were Michael’s knowledge, experience, contacts, and flair. He not only made us look good, he ensured we remained relevant in the eyes of our guests throughout the evening. LOOKING FOR A WAY TO STAND OUT AT YOUR NEXT CONFERENCE OR INCREASE YOUR CONFERENCE ROI? GO TO WWW.MICHAELGREEN.COM TO LEARN MORE. Mention you heard this ad on the Trade Show University podcast!