Strategies for How to take trade show lead generation to the next level from a professional Magician! Scott Tokar, owner of Corporate FX joins Jim Cermak of Trade Show University to discuss strategies to maximize ROI at your next trade show, conference, expo and event!** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowuScott Tokar says simply drawing a crowd isn't enough; exhibitors must implement strategies to activate the audience, efficiently collect data, qualify leads, and ensure effective post-show follow-up. He advocates for moving away from linear processing and utilizing parallel processing strategies to maximize the number of quality leads.Scott and Jim discuss:- Beyond Crowd Gathering: Activating Your AudienceTokar emphasizes that attracting a crowd is only the first step. The real challenge is "what do you do with a crowd once you've got them in the exhibit?" You activate them by:- Moving the crowd to a theater-style presentation.- Engaging them in a passport-style promotion with stamps.- Using gamification, like a QR code and a prize wheel.- Understanding the limitations of traditional badge and lead scanners- Implementing Parallel Processing - collecting lead information from a large group simultaneously. --- This process allows “30 seconds to scan a hundred people.”- Quantification vs. Qualification - both are important for different reasons- Qualifying Questions – The Key to Identifying Hot Leads. We give powerful examples of these!- Automated Follow-up via Drip Marketing:- Linear vs Parallel Processing- Sales Staff Involvement and ObservationScott's Top Takeaways:-- Embrace Parallel Processing: Move beyond linear lead generation methods -- Implement Gamification: Use QR codes and games to engage audiences and facilitate quick data collection-- Leverage Data: Combine data from various sources for richer insights-- Automate Follow-Up: Use drip marketing campaigns to stay in touch with leadsConnect with Scott Tokar: - https://corporatefx.com/ - LinkedIn - https://www.linkedin.com/in/scotttokar/Get your free Trade Show Traffic Scorecard: https://tradeshowuniversity.captivate.fm/