My Freedom Grove Podcast

From chaos to clarity: Learn how to organize Facebook Ad data, learn from failed ads, and build profitable campaigns so you don't waste money. Facebook Ads can feel like a slot machine—chaotic, overwhelming, and expensive. But the truth is, your ad data is gold. If you're not organizing it, you're losing money and missing the winning combinations that could scale your business. In this episode, I'll show you how to stop wasting your ad spend by using Facebook Ad Workbooks—a simple, structured way to keep track of your tests, learn from your data, and build repeatable systems that increase your ROAS. You'll learn about: Why Facebook Ad Manager is so overwhelming (and how to cut through the noise). The 4 types of Facebook Ad Workbooks I created for my clients—and why they rave about them. How color coding, simplified metrics, and organized creative reviews transform ads from gambling into science. The step-by-step path to more confidence, clarity, and higher-performing ads. 🎧 Whether you're testing niches, freebies, new offers, or scaling with high-converting ads, this episode will help you keep your data working for you instead of against you. Links from this Episode Unshakable Business Co-Lab - Get access to Niche Hero, the 2 Irresistible Offer Labs and Ad Genie plus 2 weekly coaching calls with Gretchen Irresistible Free Offer Lab course & workbook Irresistible Paid Offer Lab course & workbook Ad Genie course & workbook Schedule a free Consultation to explore options. Get the Right Support for Your Life and Business Business 1:1 coaching - Create a sustainable business while putting Mental Health first Unshakable Business Co-Lab - Business courses and coaching for a season or a lifetime, it's your choice. Get on the waiting list so you don't miss the next open enrollment period. Free Resources to get you started: Fill Your Roster Using Value Aligned Sales Funnels - Reach your clients without feeling salesy. Learn the 10 sales funnels that work to fill your roster. Overcome the 5 heartfelt obstacles to using sales funnels and hear real world examples that will warm your heart. Resilient Success Masterclass - Achieve your business goals using The Clarity Steps goal achievement system. Specially designed for determined Coaches, Healers and Educators that want to balance healing, progress and results. The Profit Strategy Masterclass - Use $4 FB Poll Ads to validate your Niche, Offers & Funnel—without wasting time or money

Whether you're an entrepreneur offering transformative services or an Operational Excellence leader championing Lean tools inside a company—one challenge remains the same: getting people to actually want what you offer. Having powerful tools, processes and services isn't enough. If people aren't engaging with what you offer, the problem usually isn't the tool. It's the relationship. Relationships open the door to creating desire and demand for your services. Establishing know, like, and trust factors are essential for your success. In this episode, you'll discover 5 actionable strategies to build trust, credibility, and desire for your tools, processes, and services—without pushing or convincing. When you focus on connection first, adoption and buy-in follow naturally. These relationship-building practices help you overcome resistance, boost engagement, and create a steady stream of clients and internal champions who are eager to use your tools, processes, and services—because they trust you, and they see the value. [00:00] The Hidden Key to Demand: Why Relationships Make or Break Your Business Discover how building relationships isn't just "nice"—it's a strategic advantage that makes people crave your process, tools, and services. [06:14] The #1 Mistake Entrepreneurs & Intrapreneurs Make Are you unknowingly sabotaging interest in your offers? Learn the common misstep that kills desire—and what to do instead. [12:02] Strategy 1: The 30-Minute Connection Walk Steal this genius approach used by beloved leaders to deepen trust, loyalty, and engagement—in just 30 minutes a day. [17:45] Strategy 2: The Information Tracker Got a bad memory? No problem. Learn how to remember details that make people feel seen, valued, and eager to work with you. [22:58] Strategy 3: Relevant Resources Turn a simple conversation into a golden opportunity to serve—and become unforgettable in the process. [28:11] Strategy 4: Customized Approach How tailoring your language and tools to individual preferences skyrockets their interest and investment. [33:40] Strategy 5: The Power of Tie Backs Discover the one relationship move that builds emotional connection, keeps you top of mind, and primes people to say yes.

What makes your Product profitable? The obvious answer is to provide a solution to a real world problem for your client. What about the not so obvious factor? Have you considered Partnerships? Do you know what a partnership is? Are you sure that's what it is? Hmmm, there might be something you're missing. My guest, Tarryne West - CEO & Lead Coach at Change One Woman, has something you need to hear. Tarryne has been in business for 13 years helping individuals, small businesses and large corporations. She knows what works. And she's going to let you in on the strategy. In addition to being absolutely delightful, Tarryne provides incredible insight into the world of Bespoke Corporate Coaching Packages. This is an absolute MUST listen if you are considering a business that supports Business to Business when teams are involved. COME LEARN FROM TARRYNE WEST at the PLATFORM & PROFIT SUMMIT May 1-3rd. She's giving you the framework to create your profitable VIP Day. In this episode we explore: Creating a profitable VIP day, the right way Creating Products & Leveraging Partnerships The Single Most Important Question to Ask in Partnership Pitches Equal Value Transfer Corporate Programs - a 3 Way Partnership The Brilliance & Profit Potential of Diversity in Partnerships Get your Free Ticket to the Platform & Profit Summit (30+ industry leaders) Links from this Episode Platform & Profit Summit - get your free ticket to benefit from the wisdom, action plans and journeys of 30+ speakers. Changeonewoman.com IG -Tarryne West Coaching FB - Tarryne West

I missed a huge opportunity my first 2 years of business. Nobody told me about the Facebook Pixel. All the work I put into social media and driving traffic to my website for 2 years gave zero benefit when I went to run Facebook ads. I had to start with a 100% cold audience. I felt so cheated and heartbroken. We can all agree that a person is more likely to buy from a company they already know about. So, it's not that you can't get results from ads with a cold audience. It's that you can get bigger, better results and your ads can cost less. I don't want you to miss out. Even if you're not ready to run Facebook Ads, you'll want to install the Pixel. That way, when you're ready for ads, you'll have a nice warm audience. None of your social media effort would have been wasted. But first, do you know what a Facebook Pixel is? In this episode I'm going to share what the Facebook Pixel is, how you can benefit from it, how to set one up, plus a sneak peak at 1 advanced topic that will help you significantly drive up results and lower cost. In this episode we explore: Is your phone really listening to you? Or is it the Pixel? What a Facebook Pixel is and how it works Tips you can use as a consumer (especially if you want the ads to stop) Ways to use the Facebook Pixel to Help Your Business How to Set up your Facebook Pixel How the Pixel can help you get better, cheaper results. Get your Free Ticket to the Platform & Profit Summit (30+ industry leaders, $70k in prizes)

You're running Facebook Ads and getting no Sales. Your first question is always "Is my Ad Working?" and "What should I change?". Or you may be in the all or nothing camp. If you're not getting sales you may decide "Facebook Ads don't work." I get it. It can be frustrating. Plus you're losing money. That's why you need to know about ad metrics and how to read them. Not only will you know if your ad is working, your data will tell you what needs to change. Even better, some metrics and drilldown features in Meta Ads Manager will help you make your ads more affordable. Today we're going to have some ad metric fun. Remember, metrics are just neutral numbers. The numbers don't mean anything about us as a person. It also doesn't mean anything about our product/service or business. The number is there to help interpret experiments. Get ready to jot down a few notes. We're diving into ROI, ROAS, Impressions, Frequency, Click Through Rate, Cost per Click, Cost per Result and Click Through Rate (All). You'll walk away know what they are, what targets indicate "its working" and how to use the numbers to lower your ad cost, get more sales and profit. Plus, you'll hear the exciting announcement about the Platform & Profit Summit happening May 1-3rd. Click the link to get your free ticket! In this episode we explore: What are high level metrics and what do you do with them? - ROI & ROAS The 6 important metrics for an ad Which metric targets mean the ad is "working"? Working Ad vs. Optimized Ad to generate profit The right time to throw a lot of money at an Ad. Special Offer to get click-by-click video guidance to setup run your Facebook Ads.