ProductLed Podcast

<p>AI and PLG are two of the most transformative forces in SaaS today and when combined, they can multiply growth faster than any traditional go-to-market model.</p> <p><br /></p> <p>In this episode, <b>Wes Bush</b> sits down with <b>Aakash Gupta</b>, one of the leading voices in product and growth (and the creator of the largest newsletter in the space with 200,000+ subscribers), to explore how AI is revolutionizing every layer of product-led growth - from activation and onboarding to pricing and expansion.</p> <p>They break down exactly how top SaaS companies are using AI to reduce time-to-value by 10x, build smarter pricing models, and even automate their internal processes using agents like Claude, NotebookLM, and Relay.</p> <p><br /></p> <p>Whether you’re a founder, product manager, or growth operator, this episode is packed with real use cases, tools, and frameworks that will help you stay ahead of the curve in the AI + PLG era.</p> <p><br /></p> <p><b>Key Highlights</b></p> <p> <b>02:15</b> – Top LLMs for product and growth teams</p> <p> <b>05:07</b> – Why every PLG practitioner should create a “copilot” inside Claude</p> <p> <b>07:29</b> – How AI projects can act as your chief of staff or people ops assistant</p> <p> <b>11:46</b> – Building AI executive assistants that replace (or supercharge) your EA</p> <p> <b>14:26</b> – Why marketers need to rethink their jobs in the age of AI automation</p> <p> <b>26:47</b> – The 10x practitioner mindset: how to become exponentially more effective</p> <p> <b>27:35</b> – AI-driven activation: how to reduce time-to-value by 90%</p> <p> <b>28:56</b> – Using AI evals and profiling questions to personalize onboarding</p> <p> <b>31:22</b> – Rethinking SaaS pricing for AI products</p> <p> <b>36:01</b> – How to design sustainable AI free tiers and reverse trials</p> <p> <b>41:08</b> – AI-assisted expansion and PQLs</p> <p><b>Resources</b></p> <p>🚀 Follow Aakash on <a href="https://www.linkedin.com/in/aagupta/" target="_blank">LinkedIn</a> - <a href="https://www.linkedin.com/in/aagupta/" target="_blank">https://www.linkedin.com/in/aagupta/</a></p> <p>📘 Get the<a href="https://productled.com/playbook?utm_source=podcast&amp;utm_medium=organic&amp;utm_campaign=playbook-promo" target="_blank"> ProductLed Playbook</a> for free</p> <p>🧠 Sign up for the<a href="https://productled.com/newsletter?utm_source=podcast&amp;utm_medium=organic&amp;utm_campaign=newsletter-promo" target="_blank"> ProductLed Newsletter</a></p> <p><br /></p>

<p>Most signup pages try to convince users with emotional imagery and persuasive copy. But what if the secret to higher conversions is actually showing people less—not more?</p> <p>In this episode clip, Will Royal, founder and CEO of Promo Tix, reveals how one counterintuitive design change led to an 8% increase in signups. He shares the psychology behind "The Promised Land Effect" and explains why a blurred screenshot of your dashboard can outperform your best marketing copy.</p> <p>This is just one tactic from the full conversation where Will shares three low-effort, high-impact strategies that helped grow Promo Tix to $25,000 in monthly recurring revenue.</p> <p>Key Highlights:</p> <ul><li><b>01:19:</b> What is the Promised Land Effect - showing a blurred dashboard beats emotional imagery</li><li><b>02:17:</b> Testing 29,000 users led to an 8% conversion increase with just an image swap</li><li><b>02:53:</b> Why conversion math matters (4% to 6% = 50% more revenue, not just 2%)</li><li><b>03:42:</b> The psychology behind it - creating a curiosity gap that makes users feel "almost there"</li><li><b>06:27:</b> Bonus win: Changing "Next" to "Finished" added another 1-2% conversion</li><li><b>07:17:</b> Why micro-copy and small details often get overlooked but drive results</li></ul> <p><b>Resources</b></p> <p>🎙️ <b>Full Episode:</b> <a href="https://pod.co/product-led-podcast/3-low-effort-high-impact-tactics-that-took-promotix-to-25k-mrr" target="_blank">Episode 266 - 3 Low-Effort, High-Impact Tactics That Took PromoTix to $25K MRR</a></p> <p>📖 Read <a href="https://productled.com/book/playbook" target="_blank">The Product-Led Playbook</a> for free!</p> <p>🧠 Sign up for the <a href="https://productled.com/newsletter?utm_source=podcast&amp;utm_medium=organic&amp;utm_campaign=newsletter-promo" target="_blank"><b>ProductLed Newsletter</b></a></p>

<p>Most businesses guard their intellectual property like it's Fort Knox. They lock their frameworks behind paywalls, gate their methodologies, and keep their best insights for paying clients only.</p> <p>We're doing the exact opposite - and it's actually better for business.</p> <p>In this episode, Wes reveals why ProductLed invested $150,000 to create The Product-Led Playbook and then decided to give it away completely free. He breaks down the counterintuitive business strategy behind democratizing product-led growth knowledge and why sharing your best IP actually attracts better clients.</p> <p><b>Key Highlights:</b></p> <ul><li><b>01:04</b>: Why all ProductLed books are free (and always have been)</li><li><b>02:09</b>: Turning down publishers </li><li><b>02:50</b>: The $150,000 investment and 16 iterations it took</li><li><b>03:10</b>: Why guarding knowledge is actually stupid for business</li><li><b>03:53</b>: Democratizing PLG - it's a skill anyone can learn</li><li><b>04:39</b>: How free content attracts doers who've already made hundreds of thousands</li><li><b>05:28</b>: Using free books to align entire teams on PLG strategy</li><li><b>06:37</b>: Why sharing makes onboarding company-wide adoption effortless</li><li><b>06:56</b>: The long-term mission - making ProductLed the de facto SaaS scaling system</li><li><b>07:40</b>: Why product-led companies can out-give anyone in their market</li><li><b>08:29</b>: What's inside - the same frameworks clients pay $30K+/month for</li><li><b>08:51</b>: The three core outcomes you'll unlock with the system</li><li><b>09:19</b>: Testimonials from Nathan Barry, Esben (Userflow), and G (Empire)</li></ul> <p>Resources:</p> <p>📖 Free ProductLed Playbook - https://productled.com/playbook?utm_source=podcast</p> <p>🎯 Free Gameplan Session - productLed.com </p> <p>📚 Other Free Books </p> <p>Product-Led Growth - https://productled.com/book/product-led-growth?utm_source=podcast</p> <p>Product-Led Onboarding - https://productled.com/book/onboarding?utm_source=podcast</p> <p><br /></p>

<p>In this special republished episode of the ProductLed Podcast, Wes Bush and Laura Kluz discuss <i>The Product-Led Playbook</i>—and announce that we're giving away the entire book for FREE on October 7, 2025. This playbook is the no-BS guide to actually implementing PLG, based on analysis of 324+ companies, and explores why some product-led companies see millions in ARR while others crash and burn.</p> <p>The book is structured around nine components, which guide companies from building a solid foundation to scaling for exponential growth. The first stage includes crafting a winning strategy, identifying the ideal user, and creating an intentional product model. The second stage involves establishing a frictionless onboarding process and developing powerful pricing strategies. The final stage focuses on actionable data, growth processes, and team development.</p> <p>The playbook offers a step-by-step approach to operationalizing PLG and is full of templates and canvases designed for team collaboration. Intended primarily for B2B software founders and early-stage go-to-market teams, this playbook provides a structured method for effectively implementing PLG—and it's yours for free next week.</p> <p><b>Sign up at productled.com/newsletter to get the free playbook on October 7th.</b></p> <p><b>Key Moments:</b></p> <p><b>02:01</b> – Why the playbook was created: analyzing 324+ companies to find what separates winners from losers.</p> <p><b>04:52</b> – The surprising discovery: founders were more successful with PLG than senior product executives.</p> <p><b>06:19</b> – The 9 components of the ProductLed System and why strategic order matters.</p> <p><b>11:37</b> – How to use the playbook (hint: it's not a one-time read).</p> <p><b>13:34</b> – Who this book is for and who should be involved.</p> <p><b>14:54</b> – The 3 main outcomes: Effortless Revenue, Lean Scale, and Durable Growth.</p> <p><b>17:46</b> – What didn't make it into the book (and why less is more).</p> <p><b>20:37</b> – How to get the free audiobook starting next week.</p> <p><br /></p> <p><br /></p>

<p>Most SaaS founders struggle to break through the noise in an increasingly commoditized market. With everyone using the same cold email tools and personalization tactics, how do you actually stand out and scale to eight figures?</p> <p>In this presentation from Founder's Summit (December 2024), Nathan Latka—who's deployed $180 million across 519 SaaS deals—reveals the three proven moats that separate $10M+ companies from the rest. These aren't theoretical frameworks; they're real playbooks with actual revenue data from companies that have cracked the code.</p> <p><b>Key Highlights:</b></p> <ul><li><b>02:57</b>: The three moats that work best for the future</li><li><b>06:14</b>: Build social proof monuments </li><li><b>11:22</b>: How Odoo undercuts Shopify </li><li><b>17:04</b>: Turn free users into marketing armies</li><li><b>16:01</b>: The winning strategy</li></ul> <p><b>Resources:</b></p> <p><b>💰 </b><a href="https://founderpath.com/" target="_blank">FounderPath</a> </p> <p>📊 <a href="https://getlatka.com/" target="_blank">getlatka.com</a></p> <p>🧠 Sign up for the<a href="https://productled.com/newsletter?utm_source=podcast&amp;utm_medium=organic&amp;utm_campaign=newsletter-promo" target="_blank"> ProductLed Newsletter</a></p>