<description> &lt;p&gt;Most businesses guard their intellectual property like it's Fort Knox. They lock their frameworks behind paywalls, gate their methodologies, and keep their best insights for paying clients only.&lt;/p&gt; &lt;p&gt;We're doing the exact opposite - and it's actually better for business.&lt;/p&gt; &lt;p&gt;In this episode, Wes reveals why ProductLed invested $150,000 to create The Product-Led Playbook and then decided to give it away completely free. He breaks down the counterintuitive business strategy behind democratizing product-led growth knowledge and why sharing your best IP actually attracts better clients.&lt;/p&gt; &lt;p&gt;&lt;b&gt;Key Highlights:&lt;/b&gt;&lt;/p&gt; &lt;ul&gt;&lt;li&gt;&lt;b&gt;01:04&lt;/b&gt;: Why all ProductLed books are free (and always have been)&lt;/li&gt;&lt;li&gt;&lt;b&gt;02:09&lt;/b&gt;: Turning down publishers &lt;/li&gt;&lt;li&gt;&lt;b&gt;02:50&lt;/b&gt;: The $150,000 investment and 16 iterations it took&lt;/li&gt;&lt;li&gt;&lt;b&gt;03:10&lt;/b&gt;: Why guarding knowledge is actually stupid for business&lt;/li&gt;&lt;li&gt;&lt;b&gt;03:53&lt;/b&gt;: Democratizing PLG - it's a skill anyone can learn&lt;/li&gt;&lt;li&gt;&lt;b&gt;04:39&lt;/b&gt;: How free content attracts doers who've already made hundreds of thousands&lt;/li&gt;&lt;li&gt;&lt;b&gt;05:28&lt;/b&gt;: Using free books to align entire teams on PLG strategy&lt;/li&gt;&lt;li&gt;&lt;b&gt;06:37&lt;/b&gt;: Why sharing makes onboarding company-wide adoption effortless&lt;/li&gt;&lt;li&gt;&lt;b&gt;06:56&lt;/b&gt;: The long-term mission - making ProductLed the de facto SaaS scaling system&lt;/li&gt;&lt;li&gt;&lt;b&gt;07:40&lt;/b&gt;: Why product-led companies can out-give anyone in their market&lt;/li&gt;&lt;li&gt;&lt;b&gt;08:29&lt;/b&gt;: What's inside - the same frameworks clients pay $30K+/month for&lt;/li&gt;&lt;li&gt;&lt;b&gt;08:51&lt;/b&gt;: The three core outcomes you'll unlock with the system&lt;/li&gt;&lt;li&gt;&lt;b&gt;09:19&lt;/b&gt;: Testimonials from Nathan Barry, Esben (Userflow), and G (Empire)&lt;/li&gt;&lt;/ul&gt; &lt;p&gt;Resources:&lt;/p&gt; &lt;p&gt;📖 Free ProductLed Playbook - https://productled.com/playbook?utm_source=podcast&lt;/p&gt; &lt;p&gt;🎯 Free Gameplan Session - productLed.com &lt;/p&gt; &lt;p&gt;📚 Other Free Books &lt;/p&gt; &lt;p&gt;Product-Led Growth - https://productled.com/book/product-led-growth?utm_source=podcast&lt;/p&gt; &lt;p&gt;Product-Led Onboarding - https://productled.com/book/onboarding?utm_source=podcast&lt;/p&gt; &lt;p&gt;&lt;br /&gt;&lt;/p&gt; </description>

ProductLed Podcast

Wes Bush

Why We're Giving Away Our $150K Playbook for Free

OCT 10, 202512 MIN
ProductLed Podcast

Why We're Giving Away Our $150K Playbook for Free

OCT 10, 202512 MIN

Description

<p>Most businesses guard their intellectual property like it's Fort Knox. They lock their frameworks behind paywalls, gate their methodologies, and keep their best insights for paying clients only.</p> <p>We're doing the exact opposite - and it's actually better for business.</p> <p>In this episode, Wes reveals why ProductLed invested $150,000 to create The Product-Led Playbook and then decided to give it away completely free. He breaks down the counterintuitive business strategy behind democratizing product-led growth knowledge and why sharing your best IP actually attracts better clients.</p> <p><b>Key Highlights:</b></p> <ul><li><b>01:04</b>: Why all ProductLed books are free (and always have been)</li><li><b>02:09</b>: Turning down publishers </li><li><b>02:50</b>: The $150,000 investment and 16 iterations it took</li><li><b>03:10</b>: Why guarding knowledge is actually stupid for business</li><li><b>03:53</b>: Democratizing PLG - it's a skill anyone can learn</li><li><b>04:39</b>: How free content attracts doers who've already made hundreds of thousands</li><li><b>05:28</b>: Using free books to align entire teams on PLG strategy</li><li><b>06:37</b>: Why sharing makes onboarding company-wide adoption effortless</li><li><b>06:56</b>: The long-term mission - making ProductLed the de facto SaaS scaling system</li><li><b>07:40</b>: Why product-led companies can out-give anyone in their market</li><li><b>08:29</b>: What's inside - the same frameworks clients pay $30K+/month for</li><li><b>08:51</b>: The three core outcomes you'll unlock with the system</li><li><b>09:19</b>: Testimonials from Nathan Barry, Esben (Userflow), and G (Empire)</li></ul> <p>Resources:</p> <p>📖 Free ProductLed Playbook - https://productled.com/playbook?utm_source=podcast</p> <p>🎯 Free Gameplan Session - productLed.com </p> <p>📚 Other Free Books </p> <p>Product-Led Growth - https://productled.com/book/product-led-growth?utm_source=podcast</p> <p>Product-Led Onboarding - https://productled.com/book/onboarding?utm_source=podcast</p> <p><br /></p>