The Business Of Online Coaching Podcast

Check the link at the bottom of the description to join our FREE Group.Every December, while most people are winding down, Farah and I step away from the noise of life and carve out two to three uninterrupted days to design the coming year. We have been doing this for four or five years now, and it has become one of the most important rituals in our life and business. This episode lifts the curtain on that entire process.Instead of drifting into a new year hoping things will fall into place, we intentionally create the conditions for success. We book a quiet space, leave all distractions behind – including Caleb – and zoom out. We look at our life, our business, and our goals with fresh eyes, and make the big decisions that are almost impossible to make during the intensity of a normal working week.The first part of our process focuses entirely on life. We map out every major date for the year ahead: trips back to the UK, holidays, birthdays, family commitments, concerts, and anything important to the people we love. This one step alone removes an enormous amount of stress. Instead of scrambling throughout the year or disappointing someone because we forgot a date, everyone knows exactly when we are available. It gives us breathing room, clarity, and a sense of control that so many people miss simply because they do not take the time to plan ahead.We then move into a deeper, more reflective practice: writing letters to our loved ones as if we were no longer here. It is emotional, difficult, and incredibly grounding. Inspired by a challenge on a survival show, it forced us to stop and appreciate the life we have, the people around us, and the time we still get to spend together. It is something we now do every year because of how much perspective it gives.From there, we set personal goals. Sometimes they are fun challenges, like mastering a skill in the gym. Sometimes they are meaningful milestones. Whatever they are, we make sure they are written down and chosen intentionally rather than casually hoped for.Then we switch gears into the business. We update our Vision Traction Organiser, review our numbers, refine our long-term direction, and reverse-engineer the major business targets we want to hit in 2026. We build or refine our 12-month content roadmap, which has been one of the biggest time-saving systems we ever created. We talk about new ideas we want to add to our ecosystem, such as daily momentum emails, and we assess how feasible they are and how they support our clients.We also take time to think strategically about our team. What does a career path look like for them? Where can they grow? How can we support their development while growing the business? This is work we never managed to do while relocating countries and adjusting to life in Dubai, so it is an important part of our end-of-year planning now.Finally, we review all our offers. We examine what is outdated, what needs tightening, and what opportunities we can expand into. Updating our offer suite last year led directly to more high-level clients joining our programmes, so this has become a non-negotiable annual task.If there is one message in this episode, it is this: do not enter 2026 by default. Enter it by design. Even if you do not hit every goal, the clarity alone puts you ahead of 99 per cent of people who drift into the new year without direction, only to find themselves overwhelmed, overcommitted, or disappointed.This episode walks you through everything we do, step by step, so you can adapt the process for your own life and coaching business.Click play to hear the full breakdown and start designing a year that truly moves you forward.For more in-depth, personalised LIVE lessons, join our FREE community Healthy Pricing Healthy Profits here:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/healthypricinghealthyprofits⁠⁠⁠⁠⁠⁠⁠

Check the link at the bottom of the description to join our FREE Group.In this episode, I pull back the curtain on one of the most powerful systems Farah and I use to run two coaching businesses without burning out: our one-day content creation process that maps out all our content for the entire year ahead.This isn’t theory. It’s a system we’ve refined over several years, from before Caleb was born right through to today, and it genuinely changed the trajectory of our consistency, visibility, and authority. Every year, just before the new year begins, we take two focused days away from distractions, sit down with our frameworks, and build out our 12-month content roadmap. That single day of deep planning has saved us hundreds of hours of stress, indecision, and endless procrastination.Because here’s the truth: without a plan, content becomes guesswork. You sit there staring at a blinking cursor asking yourself, “What do I post today?”And when life gets busy — especially with a toddler and a coaching business to run — creativity becomes the first thing to disappear. Had we not done this work in advance, our content would have dropped dramatically. The clarity of knowing exactly what topics we’re covering each week means we simply turn up and talk. The ideas are already done.In the episode, I break down the full process we use to build your content plan from your coaching framework — not trends, not what everyone else is doing, not whatever the algorithm seems to like that week. I explain why creating your own signature framework with 3–5 major steps gives you an endless library of content ideas, deepens your authority, and keeps your messaging cohesive all year long. Instead of bouncing from topic to topic or chasing the latest buzzwords, you stay in your lane, build credibility, and attract clients who understand exactly what you do and how you help.From there, I walk you through how to take each major step in your framework, break it into sub-steps, then narrow it further into specific content angles that become simple to talk about and easy for your audience to understand. This is how you turn one framework into 12 months of strategically aligned weekly content — podcast episodes, videos, posts, live trainings, Q&As, emails, everything.We also share how we organise and store all of this inside Trello, so our whole team stays aligned and knows exactly what’s coming up each week. It gives us the gift of consistency, preparation time, and freedom to pour our energy into clients, family, and the deeper work inside the business.If you’ve ever struggled with consistency, clarity, or knowing what to post, this episode will change the way you approach content forever. This process eliminates overwhelm, removes guesswork, and gives you a system you can use year after year.Click play and I’ll walk you through the exact steps we use so you can build a year’s worth of content with confidence, focus, and ease.For more in-depth, personalised LIVE lessons, join our FREE community Healthy Pricing Healthy Profits here:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/healthypricinghealthyprofits⁠⁠⁠⁠⁠⁠Join other online coaches on their journey as they launch, start, and grow their coaching businesses.

Check the link at the bottom of the description to join our FREE Group.In this episode, I open the doors to the tools, apps, books, and software that have genuinely shaped how Farah and I run our coaching businesses in 2025. After nearly a decade in the industry, we’ve learned that success isn’t just about strategy and skills – it’s also about the systems you rely on every single day. This episode is a practical walk-through of what we use, why we use it, and how it supports both our performance and the results we help our clients achieve.I break everything down into clear categories, starting with the apps that keep our business moving. Facebook and Meta tools are at the core because ads, Messenger, and social communication are essential for attracting clients consistently. I also talk about Whoop, the health-performance tracker we swear by. It’s far more than fitness tech; for us and our clients, it’s a crucial tool for managing recovery, focus, and high performance in both business and life. We also discuss Trainerize, Calendly, Slack, and even the grocery apps in Dubai that save us countless hours each week. The through-line is simple: anything that preserves time and boosts productivity earns a permanent place in our toolkit.From there, we explore podcasts – what we’re listening to (and what we’re not) as new parents navigating a big move to Dubai. I share the handful of shows that continually shape my thinking around business, finance, and personal growth, and Farah shares the ones that keep her sharp in women’s health and wellbeing. This section is honest, because the truth is our routine has changed massively, and podcast consumption has naturally shifted too.We then move onto books. I talk through the three that have impacted me most this year: The Power of Now, How to Raise Entrepreneurial Kids, and Alex Hormozi’s $100M Money Models.These books have changed the way we think about presence, parenting, and business-building. Farah shares what she's currently diving into as well, especially around ADHD and leadership.Finally, we unpack the software that keeps the business running smoothly: ChatGPT, Google Suite, Trello, Miro, Loom, Descript, Zoom and more. I explain exactly how we use these tools, from creating content and pitch decks to running live lessons, monitoring client progress, and systemising our entire workflow. These aren't just tools we occasionally use; they underpin almost every process inside our coaching ecosystem.If you're an online coach who wants to run a cleaner business, think more strategically, and get back hours of your week, this episode gives you a behind-the-scenes look at exactly how we do it. And if you're curious about how these tools can be implemented in your own business, you’ll want to listen all the way through.Click play and dive into the full episode. This one will open your eyes to what’s truly possible when you build the right systems around you.For more in-depth, personalised LIVE lessons, join our FREE community Healthy Pricing Healthy Profits here:⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/healthypricinghealthyprofits⁠⁠⁠⁠⁠Join other online coaches on their journey as they launch, start, and grow their coaching businesses.

Check the link at the bottom of the description to join our FREE Group.In this episode, I share a behind-the-scenes look at how Farah and I build, develop, and maintain a high-performing team inside our coaching companies — using a method that actually works in the real world, not a corporate, box-ticking formality.For years, both of us experienced the traditional appraisal system in retail: once-a-year reviews, long forms, HR paperwork, and conversations that felt more like obligations than genuine development. Nothing about it was connected to core values, real performance, or culture. It never truly helped people grow. It simply met a deadline.What we use now is the complete opposite.We follow the EOS framework by Gino Wickman, and in this episode I walk you through exactly how we use tools like the People Analyser, GWC, and monthly check-ins to evaluate our team in a way that’s simple, consistent, and aligned with the values our business is built on.I break down why core values matter more than any skill set — and how we defined our own values: Client-Centric, Growth Is a Priority, and Unimpeachable Character.These aren’t posters on the wall. They are the standards the team live by daily. Every team member knows them, can give examples of how they’ve demonstrated them, and is reviewed monthly against them. It’s honest, practical, and respectful — not corporate bureaucracy.Farah also explains how we use the GWC framework (Get It, Want It, Capacity To Do It) to identify whether someone truly fits their role. You’ll hear powerful stories about people who were great on paper but didn’t align with our culture, and others who transformed once the expectations were clear. We even share examples of team members navigating life changes like new babies, shifting capacity, and growing responsibilities — and how monthly check-ins keep communication open long before any issue becomes a problem.We also talk about setting the bar: why five out of six value-based “pluses” is the minimum standard, how to evaluate fairly, and what to do when the bar isn’t met.This part alone has helped our business coaching clients tighten their culture, avoid hiring mistakes, and finally understand what “the right person in the right seat” actually means.Whether you’re leading your first assistant or managing a growing coaching company, this episode gives you the practical structure you need to build a team you can trust — one that grows with you, not against you.If you want to refine your culture, improve team performance, or finally create clarity in your business operations, you’ll take a lot from this one.Click play to listen to the full episode.For more in-depth, personalised LIVE lessons, join our FREE community Healthy Pricing Healthy Profits here:⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/healthypricinghealthyprofits⁠⁠⁠⁠Join other online coaches on their journey as they launch, start, and grow their coaching businesses.

Check the link at the bottom of the description to join our FREE Group.In this episode, Farah and I dive deep into one of the most overlooked yet powerful elements of scaling a coaching business: communication within your team.Because let’s be honest — when communication breaks down, everything else does too. Whether you’ve just made your first hire or you’re managing a growing team, how you communicate can either fuel momentum or create silent chaos behind the scenes.We break this episode into five clear steps designed to help you master accurate internal communication and boost team performance — without adding unnecessary complexity.We start with the foundation: understanding needs. It’s not just about what you need from your team, but what they need from you. This two-way clarity eliminates frustration and builds mutual accountability from day one.From there, we move into creating standard operating procedures (SOPs) that support those needs. It’s not enough to say you’ll meet or communicate — structure and consistency are what turn chaos into flow.You’ll hear how Farah shares a deeply personal story about growing up in an environment where communication was almost entirely non-verbal — and how that shaped her approach to leadership and relationships today. Her experience sheds light on how unspoken expectations can damage team dynamics if they’re not addressed explicitly.We then unpack practical tools for communicating needs effectively, such as how we use Slack channels, daily end-of-day checklists, and weekly meetings to keep our team aligned. You’ll learn how these systems not only create clarity but also enhance the client experience, ensuring no message or task slips through the cracks.Next, we cover spot checks — why random reviews across your business aren’t about micromanagement, but about maintaining quality and consistency. And finally, we finish with the importance of updating needs — because as your business evolves, so should the systems and rhythms that support it.This episode isn’t just about communication; it’s about leadership. It’s about learning to articulate expectations, create consistency, and build a team culture that performs at a high level — even when you’re not in the room.If you’re serious about growing your coaching business and want to avoid the frustrations of miscommunication, this episode is essential listening.Click play to listen now and discover how to master communication that keeps your team aligned, motivated, and performing at their best.For more in-depth, personalised LIVE lessons, join our FREE community Healthy Pricing Healthy Profits here:⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/healthypricinghealthyprofits⁠⁠⁠Join other online coaches on their journey as they launch, start, and grow their coaching businesses.