<p>Yury Molodtsov is the COO &amp; Partner at MA Family, leading communications for tech companies such as Miro and Flipper Zero. He's also the creator of Five Finds, a weekly newsletter about the interesting things he discovers at the edge of the Internet. In this episode, Yury shares how startups should approach PR, crisis communication, and how to build a successful newsletter.</p><br><p><strong>Key Takeaways:</strong></p><p>- How to create a successful newsletter</p><p>- Why AI is no longer a differentiator</p><p>- Effective crisis communication strategies</p><br><p><strong>Episode Timeline:</strong></p><p>1:30 Why newsletters should be niche&nbsp;</p><p>3:50 Who is Yury's target audience?</p><p>4:55 Yury's favorite fact</p><p>6:10 Why companies shouldn't boast about using AI</p><p>9:15 The average person's impression of AI</p><p>10:45 When should startups start investing in PR?</p><p>13:25 A PR freelancer's first look at a startup</p><p>15:45 How to place stories into top-tier media</p><p>20:20 The future of journalism</p><p>22:00 Journalists need to develop their own brands</p><p>23:35 Yury's approach to crisis management</p><br><p><strong>This episode’s guest:</strong></p><p>• <a href="https://www.linkedin.com/in/yury-molodtsov/?originalSubdomain=pt" rel="noopener noreferrer" target="_blank">Yury Molodtsov on LinkedIn</a></p><p>• <a href="https://www.ma.family/" rel="noopener noreferrer" target="_blank">MA.Family&nbsp;</a></p><p>• <a href="https://x.com/y_molodtsov" rel="noopener noreferrer" target="_blank">Yury on X </a></p><br><p>Subscribe and leave a 5-star review:&nbsp;</p><p>https://pod.link/1496390646</p><p>Contact Us!</p><br><p>•Join the conversation by leaving a comment!</p><p>•Follow us on Facebook, Twitter, Instagram, and LinkedIn!</p><p>Thanks for listening!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>