<p>Jodi Holzband is the founder of Classic Bart PR + Communications. A 20-plus-year PR veteran, Jodi started her company to help B2B technology companies cut through the noise, tell stories that appeal to their target audiences, and increase brand recognition. In this episode, Jodi shares her insights on effective B2B PR strategies, the importance of storytelling, and how startups can leverage research and awards to build credibility.</p><br><p><strong>Key Takeaways:</strong></p><p>-&nbsp;B2B PR strategies for tech companies</p><p>-&nbsp;Working with high-growth companies</p><p>-&nbsp;Using awards to showcase growth</p><br><p><strong>Episode Timeline:</strong></p><p>1:10Jodi's Google problem&nbsp;</p><p>2:25Overview of Classic Bart PR's client focus and recent successes</p><p>4:05Jodi's approach to client selection</p><p>5:10All of Jodi's clients are high-growth companies</p><p>6:20How the INC 5000 companies are chosen</p><p>7:45Awards are great for AI search</p><p>10:30 When should startups start paying for PR?</p><p>12:30Finding a company's unique story</p><p>17:00Jodi's B2B software PR tactics</p><p>19:30 The importance of reusing content</p><p>22:30 Jodi's thought leadership philosophy</p><br><p><strong>This episode’s guest:</strong></p><p>• <a href="https://www.linkedin.com/in/jodibartholzband/" rel="noopener noreferrer" target="_blank">Jodi Holzband LinkedIn</a></p><p>• <a href="https://www.classicbart.com/" rel="noopener noreferrer" target="_blank">Classic Bart PR + Communications </a></p><br><p>Subscribe and leave a 5-star review:&nbsp;</p><p>https://pod.link/1496390646</p><p>Contact Us!</p><br><p>•Join the conversation by leaving a comment!</p><p>•Follow us on Facebook, Twitter, Instagram, and LinkedIn!</p><p>Thanks for listening!</p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>