<p><strong>Brave Ideas Season 15, Episode 7</strong></p><p><strong>This episode is made possible by </strong><a target="_blank" href="https://returnsuite.com/brave"><strong>ReturnSuite</strong></a><strong>:</strong><em>”Complex Cash Flow Modeling Simplified.”</em></p><p>📺 Watch the full episode EXCLUSIVELY on <a target="_blank" href="https://www.braveideas.media/p/how-do-coworking-operators-win-enterprise?r=d1yie&#38;utm_campaign=post&#38;utm_medium=web&#38;showWelcomeOnShare=false">BraveIdeas.Media</a>  (incl. behind the scenes)</p><p><strong>Brand fit is the new location</strong></p><p>In this episode, Brave Corp CEO, <a target="_blank" href="https://www.linkedin.com/in/calebparker/">Caleb Parker</a>, sits down with <a target="_blank" href="https://www.linkedin.com/in/amy-taylor-70267011/">Amy Taylor</a> from Cushman & Wakefield in the <a target="_blank" href="https://www.workplace-creations.co.uk/">Workplace Creations</a> London office to unpack <strong>how enterprise customers choose flex</strong>, why long-term partnerships beat one-off placements, and how the whole building experience drives outcomes.</p><p>Amy explains <strong>how she matches occupier brands to operator brands</strong>, how advisors stay close after move-in to protect renewals, why clients still need to feel the space in person, and why operators should stop selling desks and start presenting value in SqFt with clear inclusions.</p><p></p><p><strong><em>🎧 To listen as a podcast FOR FREE,</em></strong><em>follow Brave Ideas on </em><a target="_blank" href="https://podcasts.apple.com/za/podcast/brave-ideas/id1497599549"><em>Apple</em></a><em>, </em><a target="_blank" href="https://open.spotify.com/show/1U3ZRkPCQcopnwuqzAakNk"><em>Spotify</em></a><em>, or wherever you listen.</em></p><p></p><p>What You’ll Learn in This Episode</p><p>* How to align occupier brand with operator brand so members stay</p><p>* Why partnership thinking improves renewals and portfolio decisions</p><p>* How to show total value by counting shared amenities and hospitality, not just private SqFt</p><p>* When stakeholders need a physical tour, and how to stage a show-and-feel experience that converts</p><p>* Why quoting in SqFt with inclusions beats price per desk for serious enterprise comparisons</p><p>Key Takeaways for Operators</p><p>* Present availability in SqFt, list what is included, and disclose the SqFt of shared amenities for fair comparison</p><p>* Lead with brand alignment, match your vibe and service level to the customer’s identity, then prove it post-move-in</p><p>* Create a physical proof point, show suites and walk-throughs remain decisive for many enterprise buyers</p><p></p><p>Key Takeaways for Real Estate Investors</p><p>* Enterprise demand expects quality hospitality, brand alignment, and amenity access alongside private demise</p><p>* Advisory-led narratives that quantify whole-building value lead to better decisions and stickier occupancy</p><p>CONNECT</p><p>* <a target="_blank" href="https://www.linkedin.com/in/amy-taylor-70267011/">Connect with Amy Taylor</a></p><p>* <a target="_blank" href="https://www.linkedin.com/in/calebparker/">Connect with Caleb Parker</a></p><p>* <a target="_blank" href="https://www.linkedin.com/in/sam-gamble-rs/">Connect with Sam Gamble</a></p><p>* <a target="_blank" href="https://returnsuite.com/brave">Learn about ReturnSuite</a></p><p>Behind the Scenes</p><p>Recorded in London at Workplace Creations’ studio on a sunny day that made the walk from the station an easy choice.</p><p></p><p>💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, Space-as-a-Service, and workplace experience.</p><p></p><p><strong>Join the Conversation</strong>🎧 Listen now and see how brand fit, partnerships, and outcome-led pricing help enterprise customers choose flex with confidence, then drop a comment below with your favourite soundbite.</p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://www.braveideas.media/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_2">www.braveideas.media/subscribe</a>