<p>Every week someone's telling you funnels are dead, Advantage Plus is the only way, and you need to try this new strategy ASAP. But what if all that trend-chasing is actually making your results worse? In this episode, I break down why knowing your own business data beats following the gurus every time, how to use Meta's Audience Segments tool to see where your money's actually going, and why the best Meta advertisers are (frankly) a bit boring. A must-listen if your ad results feel all over the place.</p>