<description>&lt;p&gt;Lauren from Our Earth Life shares how she built her nature play business from side hustle to family operation. We talk staying debt-free, working with your spouse, Black Friday wins, stock management, and why designing products you're proud of changes everything.&lt;/p&gt;</description>

Lauren from Our Earth Life shares how she built her nature play business from side hustle to family operation. We talk staying debt-free, working with your spouse, Black Friday wins, stock management, and why designing products you're proud of changes everything.

How Our Earth Life Went From Side Hustle to Six-Figure Sales Without Debt


<description>&lt;p&gt;Today we go into why your Meta ads aren't bringing in new customers, and the simple fixes that'll change that. We cover audience segment setup, using the breakdown tool properly, and the creative shifts you need to win over people who've never heard of your brand.&lt;/p&gt;</description>

Today we go into why your Meta ads aren't bringing in new customers, and the simple fixes that'll change that. We cover audience segment setup, using the breakdown tool properly, and the creative shifts you need to win over people who've never heard of your brand.

Why You're Not Getting New Customers On Meta and How to Fix It 

<description>&lt;p&gt;Sophie from Better Brow joins me to share how she went from beauty frustration to founder of a simple at-home brow waxing brand. We talk product development, protecting your idea, TikTok marketing, and why launching before you're ready might be the best thing you can do.&lt;/p&gt;</description>

Sophie from Better Brow joins me to share how she went from beauty frustration to founder of a simple at-home brow waxing brand. We talk product development, protecting your idea, TikTok marketing, and why launching before you're ready might be the best thing you can do.

When a Beauty Frustration Becomes a Viral Brand With Sophie From Better Brow

<description>&lt;p&gt;Priya from Flow Butler joins me to share why email marketing is your best bet for retention in 2025. We talk email flows that actually convert, smart segmentation, creative campaigns that build relationships, and where AI fits in your strategy without losing the human touch.&lt;/p&gt;</description>

Priya from Flow Butler joins me to share why email marketing is your best bet for retention in 2025. We talk email flows that actually convert, smart segmentation, creative campaigns that build relationships, and where AI fits in your strategy without losing the human touch.

Uncovering Hidden Profit in Humanising Your Email Marketing With Priya From Flow Butler 

<description>&lt;p&gt;In this episode, we're talking to Christine Innes from the Corporate Escapists about her journey from the corporate world to entrepreneurship. Christine shares insights on the importance of storytelling, mindset, and authenticity in business. We also chat about the power of having a supportive community, adapting to change, and networking opportunities for entrepreneurs. Tune into this fantastic conversation and hear how to design a life you love.&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;strong&gt;In today's episode,  you'll learn:&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;The power of storytelling in business&lt;/li&gt; &lt;li&gt;The importance of mindset&lt;/li&gt; &lt;li&gt;Building community and connection&lt;/li&gt; &lt;li&gt;Free vs paid stories in advertising&lt;/li&gt; &lt;li&gt;Content repurposing&lt;/li&gt; &lt;li&gt;The Moment Theory&lt;/li&gt; &lt;li&gt;Importance of authenticity in eCommerce&lt;/li&gt; &lt;li&gt;Embracing the ever-evolving business journey.&lt;/li&gt; &lt;/ul&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;strong&gt;Links from the show:&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;&lt;a href="https://brightredmarketing.com.au/episode63"&gt;Bright Red Marketing Episode 64&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://www.collabarts.com.au/podcast"&gt;The Corporate Escapists Podcast&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://www.thecorporateescapists.com/"&gt;The Corporate Escapist Website&lt;/a&gt;, &lt;a href="https://www.instagram.com/thecorporateescapists"&gt;Instagram&lt;/a&gt;, and &lt;a href="https://www.facebook.com/thecorporateescapists"&gt;Facebook&lt;/a&gt;&lt;/li&gt; &lt;li&gt;Podcast Recommendation: &lt;a href="https://open.spotify.com/show/5z7TqC6tll8egI9prMqXhd?si=97c63d89fa694a15"&gt;Online Marketing Made Easy&lt;/a&gt;, &lt;a href="https://open.spotify.com/show/6GU6CqDif52NTuPynffnTZ?si=b675bed1ee7546b7"&gt;Manifestation Babe&lt;/a&gt;&lt;/li&gt; &lt;li&gt;Book Recommendation: &lt;a href="https://www.amazon.com.au/Think-Like-Monk-Purpose-Everyday/dp/0008355568/ref=asc_df_0008355568/?tag=googleshopdsk-22&amp;amp;linkCode=df0&amp;amp;hvadid=341772748765&amp;amp;hvpos=&amp;amp;hvnetw=g&amp;amp;hvrand=17070390121269402254&amp;amp;hvpone=&amp;amp;hvptwo=&amp;amp;hvqmt=&amp;amp;hvdev=c&amp;amp;hvdvcmdl=&amp;amp;hvlocint=&amp;amp;hvlocphy=9069127&amp;amp;hvtargid=pla-919727968205&amp;amp;psc=1&amp;amp;mcid=e0f32b8d910c39d194fc30d5b617f9c8"&gt;Think Like a Monk by Jay Shetty&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;&lt;p&gt;See &lt;a href="https://omnystudio.com/listener"&gt;omnystudio.com/listener&lt;/a&gt; for privacy information.&lt;/p&gt;
</description>

In this episode, we're talking to Christine Innes from the Corporate Escapists about her journey from the corporate world to entrepreneurship. Christine shares insights on the importance of storytelling, mindset, and authenticity in business. We also chat about the power of having a supportive community, adapting to change, and networking opportunities for entrepreneurs. Tune into this fantastic conversation and hear how to design a life you love.   In today's episode,  you'll learn: <ul> <li>The power of storytelling in business</li> <li>The importance of mindset</li> <li>Building community and connection</li> <li>Free vs paid stories in advertising</li> <li>Content repurposing</li> <li>The Moment Theory</li> <li>Importance of authenticity in eCommerce</li> <li>Embracing the ever-evolving business journey.</li> </ul>   Links from the show: <ul> <li><a href="https://brightredmarketing.com.au/episode63">Bright Red Marketing Episode 64</a></li> <li><a href="https://www.collabarts.com.au/podcast">The Corporate Escapists Podcast</a></li> <li><a href="https://www.thecorporateescapists.com/">The Corporate Escapist Website</a>, <a href="https://www.instagram.com/thecorporateescapists">Instagram</a>, and <a href="https://www.facebook.com/thecorporateescapists">Facebook</a></li> <li>Podcast Recommendation: <a href="https://open.spotify.com/show/5z7TqC6tll8egI9prMqXhd?si=97c63d89fa694a15">Online Marketing Made Easy</a>, <a href="https://open.spotify.com/show/6GU6CqDif52NTuPynffnTZ?si=b675bed1ee7546b7">Manifestation Babe</a></li> <li>Book Recommendation: <a href="https://www.amazon.com.au/Think-Like-Monk-Purpose-Everyday/dp/0008355568/ref=asc_df_0008355568/?tag=googleshopdsk-22&amp;linkCode=df0&amp;hvadid=341772748765&amp;hvpos=&amp;hvnetw=g&amp;hvrand=17070390121269402254&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9069127&amp;hvtargid=pla-919727968205&amp;psc=1&amp;mcid=e0f32b8d910c39d194fc30d5b617f9c8">Think Like a Monk by Jay Shetty</a></li> </ul>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Designing a life you love with Christine Innes from The Corporate Escapists

The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts. Hosted by Dahna Borg - Founder of Bright Red Marketing - your specialists in eCommerce advertising.

Bright Minds of eCommerce Podcast

Details

Recent Episodes