How Tubi is Winning with Creators, feat. GM & EVP Rich Bloom | Creator Upload
NOV 21, 202550 MIN
How Tubi is Winning with Creators, feat. GM & EVP Rich Bloom | Creator Upload
NOV 21, 202550 MIN
Description
<p>AUDIENCE SURVEY: <a href="https://bit.ly/creatoruploadsurvey" target="_blank" rel="noopener noreferer">https://bit.ly/creatoruploadsurvey</a></p><p><br></p><p>Is Tubi the new home for top-tier creators? In this episode, we sit down with Rich Bloom (GM of Creator Programs & EVP of Business Development at Tubi) to reveal how the streaming giant is funding creator originals and merging Hollywood with the creator economy. Plus, we break down the massive $37B ad spend projection for 2025.</p><p><br></p><p>What you’ll learn:</p><p>-- Tubi’s "Rabbit Hole" Strategy: How they keep viewers watching longer.</p><p>-- The Ad Spend Boom: Why creator marketing is now a "must buy" for brands.</p><p>-- Screens in Schools: The debate over EdTech and declining test scores.</p><p><br></p><p>00:00 We need your help! (Survey)</p><p>01:09 Thanksgiving Turkeys & Spatchcocking</p><p>04:08 Are screens ruining education?</p><p>10:06 Intro to Rich Bloom & Viral Nation</p><p>11:14 $37 Billion Creator Ad Spend</p><p>16:50 Interview: Rich Bloom from Tubi</p><p>17:35 Creating "Rabbit Holes of Fandom"</p><p>22:31 Tubi’s Deal Structures for Creators</p><p>25:24 Exclusive Shows & Creative Freedom</p><p>28:07 The Fox & Super Bowl Connection</p><p>31:58 Is Tubi competing with YouTube?</p><p>37:33 Acquiring Creator Libraries</p><p>42:58 Upload: Investing in Taylor Cannon</p><p>46:39 Upload: Agentio Raises $40M</p><p><br></p><p>Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.</p><p><br></p><p>Follow Lauren: https://www.linkedin.com/in/schnipper/</p><p>Follow Josh: https://www.linkedin.com/in/joshuajcohen/</p><p><br></p><p>Original music by London Bridge: https://www.instagram.com/londonbridgemusic/</p><p><br></p><p>Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand</p>