Creator Upload
Creator Upload

Creator Upload

Tubefilter

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Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

Recent Episodes

The Oscars are Headed to YouTube
DEC 19, 2025
The Oscars are Headed to YouTube
AUDIENCE SURVEY: https://bit.ly/creatoruploadsurveyThe Oscars are leaving ABC for YouTube. Here is what that means for the future of Hollywood and the creator economy.In our final episode of 2025, Lauren and Josh break down the massive news that the Academy Awards are moving to YouTube in 2029. We analyze why this shift is happening, the history of the broadcast, and whether creators will finally get their moment on the red carpet.We discuss:-- Why the Oscars left ABC for YouTube -- Instagram Reels coming to your living room TV -- Our biggest predictions for the creator economy in 2026 -- New creator programs from Home Depot and Markiplier’s movie debut00:00 Intro & 6th Anniversary Survey01:09 Hanukkah Sweatshirts & Hannah Hart02:57 Tyler Oakley & VidCon Story05:35 Breaking News: Oscars Move to YouTube08:24 The History of Oscars Distribution12:49 Will Creators Take Over the Oscars?16:15 YouTube VP’s Statement17:22 Instagram Reels on Amazon Fire TV20:40 Prediction: Brand Spend in 202622:51 Prediction: Media M&A Madness24:10 Upload: Home Depot’s "Crew of Doers"25:07 Upload: Markiplier’s Iron Lung Movie26:00 2025 Sign OffCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
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27 MIN
Jon Youshaei is Making the Boring Stuff Simple for Creators
DEC 12, 2025
Jon Youshaei is Making the Boring Stuff Simple for Creators
Take the Creator Upload Survey: https://www.research.net/r/creatoruploadsurveyCheck out Jon’s new venture: https://www.boring-stuff.com/In this episode, we break down the $82 billion battle for Warner Bros. Discovery and the controversial new law in Australia banning social media for everyone under 16. Plus, creator legend Jon Youshaei joins us to reveal his new company, "Boring Stuff," and why he’s solving the biggest headache for pro creators: taxes.What you’ll learn:Netflix vs. Paramount: Inside the hostile bidding war for Warner Bros.The Social Media Ban: Why Australia is fining platforms $33M for underage users.Jon Youshaei’s Boring Venture: Why he launched a bookkeeping service for creators.00:00 Intro & Common Tax Mistakes01:58 Mariah Carey's $3 Million Season04:07 6th Anniversary Survey05:32 Netflix vs. Paramount: The Bidding War09:10 Foreign Funding & Regulatory Hurdles12:12 Australia Bans Social Media for Under 16s16:10 Can They Actually Enforce the Ban?18:09 Impact on Marginalized Communities21:33 Interview: Jon Youshaei Joins22:42 What is "Boring Stuff"?25:36 Why Traditional Accountants Fail Creators30:20 Education vs. Execution33:01 Scaling a Service Business Slowly36:44 MrBeast Pivots to Storytelling38:50 WNBA Cards Explode on WhatnotCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
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40 MIN
Athletes Go Streaming and Creators Go Dancing, feat. Sam Gutelle of Tubefilter | Creator Upload
DEC 5, 2025
Athletes Go Streaming and Creators Go Dancing, feat. Sam Gutelle of Tubefilter | Creator Upload
AUDIENCE SURVEY: https://bit.ly/creatoruploadsurveyToday we begin with the massive success of Dancing With the Stars, specifically highlighting ABC's strategic partnership with Call Her Daddy’s Alex Cooper for the finale and the inclusion of creator talent like Whitney Leavitt. In a finding fit for "No Duh" Magazine, traditional media embracing digital creators is expanding viewership, evidenced by the finale drawing over 9 million viewers.The episode also covers the "Recap Wars," comparing Spotify Wrapped’s new Creator Wrapped features to YouTube’s. Plus, Tubefilter’s Sam Gutelle joins for an interview to discuss Twitch’s 2025 performance and the rising trend of professional athletes, such as Cam Skattebo, using streaming to build personal brands independent of their teams.Finally, our uploads and downloads cover the shutdown of MKBHD’s "Panels" app and the Rockefeller Foundation’s new partnership with Beast Philanthropy.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.00:00 6 Years & The Audience Survey01:09 Intro: Party Hopping in NYC03:07 Dancing With The Stars Embraces Creators05:19 The Alex Cooper x ABC Partnership07:34 Why Broadcast Needs Creators (The Numbers)12:44 Sponsor: Viral Nation13:12 Spotify Wrapped for Creator14:40 YouTube Recap & Personality Types16:56 Sam Gutelle on Twitch's 2025 Stats18:17 Why Athletes Are Taking Over Twitch23:44 The Shift in Sports Fandom28:11 Download: MKBHD Shuts Down Panels30:14 Lessons for Creator-Founders31:48 Upload: MrBeast Partners with RockefellerThanks for Viral Nation for partnering with us for this video.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
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35 MIN
How Tubi is Winning with Creators, feat. GM & EVP Rich Bloom | Creator Upload
NOV 21, 2025
How Tubi is Winning with Creators, feat. GM & EVP Rich Bloom | Creator Upload
AUDIENCE SURVEY: https://bit.ly/creatoruploadsurveyIs Tubi the new home for top-tier creators? In this episode, we sit down with Rich Bloom (GM of Creator Programs & EVP of Business Development at Tubi) to reveal how the streaming giant is funding creator originals and merging Hollywood with the creator economy. Plus, we break down the massive $37B ad spend projection for 2025.What you’ll learn:-- Tubi’s "Rabbit Hole" Strategy: How they keep viewers watching longer.-- The Ad Spend Boom: Why creator marketing is now a "must buy" for brands.-- Screens in Schools: The debate over EdTech and declining test scores.00:00 We need your help! (Survey)01:09 Thanksgiving Turkeys & Spatchcocking04:08 Are screens ruining education?10:06 Intro to Rich Bloom & Viral Nation11:14 $37 Billion Creator Ad Spend16:50 Interview: Rich Bloom from Tubi17:35 Creating "Rabbit Holes of Fandom"22:31 Tubi’s Deal Structures for Creators25:24 Exclusive Shows & Creative Freedom28:07 The Fox & Super Bowl Connection31:58 Is Tubi competing with YouTube?37:33 Acquiring Creator Libraries42:58 Upload: Investing in Taylor Cannon46:39 Upload: Agentio Raises $40MCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
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50 MIN
The Podcast Gold Rush | Creator Upload
NOV 14, 2025
The Podcast Gold Rush | Creator Upload
AUDIENCE SURVEY: https://bit.ly/creatoruploadsurveyIs TikTok building a new radio empire? The creator economy is buzzing about a "podcast gold rush," and the platforms are racing to stake their claim.In this episode, we break down the massive new partnership between iHeartMedia and TikTok to launch a 25-creator podcast network. We explore why this move, along with new initiatives from Netflix and Threads, signals a major shift from "scale" to "curation." Plus, we discuss how reality shows like Dancing With the Stars are now just a launchpad for talent to get a podcast deal.What you’ll learn:-- How TikTok is building an "aspirational funnel" for podcasters -- Why TikTok Shop's $19B in sales is terrifying eBay -- The new Visa & Karat AI tools that analyze brand deals for creators -- How creators like Alex Earle and Emma Chamberlain are changing media00:00 Intro & Creator Upload Survey01:09 The Rise of "Christmas Creep"04:19 Are Creators Driving Christmas Creep?05:22 Special Thanks to Viral Nation06:15 TikTok & iHeartMedia Podcast Deal08:35 Why This Deal is Smart for TikTok11:17 Strategy: Scale vs. Curation14:08 TikTok: Distribution to Production16:10 Threads & Netflix Join Podcast Push18:41 Thesis: TV is a Path to Podcasting19:42 Dancing With the Stars Podcast21:45 Upload: Visa & Karat AI Tools24:26 Upload: TikTok Shop vs. eBay25:32 OutroThanks for Viral Nation for partnering with us for this video.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
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24 MIN