<p>AUDIENCE SURVEY: <a href="https://bit.ly/creatoruploadsurvey" target="_blank" rel="noopener noreferer">https://bit.ly/creatoruploadsurvey</a></p><p><br></p><p>Is TikTok building a new radio empire? The creator economy is buzzing about a &quot;podcast gold rush,&quot; and the platforms are racing to stake their claim.</p><p><br></p><p>In this episode, we break down the massive new partnership between iHeartMedia and TikTok to launch a 25-creator podcast network. We explore why this move, along with new initiatives from Netflix and Threads, signals a major shift from &quot;scale&quot; to &quot;curation.&quot; Plus, we discuss how reality shows like Dancing With the Stars are now just a launchpad for talent to get a podcast deal.</p><p><br></p><p>What you’ll learn:</p><p>-- How TikTok is building an &quot;aspirational funnel&quot; for podcasters </p><p>-- Why TikTok Shop&#39;s $19B in sales is terrifying eBay </p><p>-- The new Visa &amp; Karat AI tools that analyze brand deals for creators </p><p>-- How creators like Alex Earle and Emma Chamberlain are changing media</p><p><br></p><p>00:00 Intro &amp; Creator Upload Survey</p><p>01:09 The Rise of &quot;Christmas Creep&quot;</p><p>04:19 Are Creators Driving Christmas Creep?</p><p>05:22 Special Thanks to Viral Nation</p><p>06:15 TikTok &amp; iHeartMedia Podcast Deal</p><p>08:35 Why This Deal is Smart for TikTok</p><p>11:17 Strategy: Scale vs. Curation</p><p>14:08 TikTok: Distribution to Production</p><p>16:10 Threads &amp; Netflix Join Podcast Push</p><p>18:41 Thesis: TV is a Path to Podcasting</p><p>19:42 Dancing With the Stars Podcast</p><p>21:45 Upload: Visa &amp; Karat AI Tools</p><p>24:26 Upload: TikTok Shop vs. eBay</p><p>25:32 Outro</p><p><br></p><p>Thanks for Viral Nation for partnering with us for this video.</p><p><br></p><p>Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.</p><p><br></p><p>Follow Lauren: https://www.linkedin.com/in/schnipper/</p><p><br></p><p>Follow Josh: https://www.linkedin.com/in/joshuajcohen/</p><p><br></p><p>Original music by London Bridge: https://www.instagram.com/londonbridgemusic/</p><p><br></p><p>Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand</p>