<p>LISTEN TO THIS EPISODE IF YOU ARE STUCK IN A CYCLE OF CONSTANT LAUNCHES IN YOUR BUSINESS</p><p><br></p><p>In this episode, I’m unpacking one of the biggest traps I see product based founders fall into: the constant launch cycle. Yes, launches can bring quick dopamine hits and short term sales. But when they become your only strategy, they dilute your marketing, burn you out, and stall long term growth.</p><p><br></p><p>I’ll walk you through why launches aren’t a sustainable growth strategy, how they train your audience to only buy during promos, and what to do instead if you want consistent, scalable sales. </p><p><br></p><p>Plus, I’ll share real life examples from brands like Hero Patch, Scrub Daddy, and Kate Spade. As well as one of my own clients who broke free from launch burnout and hit record breaking sales without a single new product drop.</p><p><br></p><p>What You’ll Learn in This Episode:</p><p><br></p><ul><li>Why constant launches actually hurt your long term growth</li><li>The hidden costs of launching too often (inventory, time, and marketing dilution)</li><li>What scalable, sustainable growth really looks like</li><li>Case studies of brands that mastered a “hero product” before expanding</li><li>How one client stopped launching every month and hit record breaking sales</li><li>Practical steps to build systems that create consistent revenue without relying on launches</li></ul><p><br></p><p>Timestamps:</p><p><br></p><p>00:00 Introduction and Episode Overview</p><p>00:40 The Problem with Constant Launches</p><p>02:30 Why Launches Aren&#39;t Sustainable</p><p>05:46 Building a Scalable Business Model</p><p>09:31 Case Studies and Examples</p><p>11:50 Personalized Business Support</p><p>23:07 Conclusion and Final Thoughts</p><p><br></p><p>📌 Have a question you want featured next time? Join the free podcast community below!</p><p><br></p><p>Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus</p><p><br></p><p>JOIN THE SBG FREE COMMUNITY //<a href="https://smallbusiness-4pv9961.slack.com/join/shared_invite/zt-369chs313-Yf6YCIqXTv5kvFB1q4dWaA#/shared-invite/email" target="_blank" rel="noopener noreferer"> CLICK HERE</a></p><p>FREE TRAININGS // <a href="https://www.thisismadisonpaige.com/freebies/#pod" target="_blank" rel="noopener noreferer">CLICK HERE TO BROWSE</a></p><p><br></p><p>EXPLORE PROGRAM &amp; SERVICES // <a href="https://www.thisismadisonpaige.com/#pod" target="_blank" rel="noopener noreferer">CLICK HERE</a></p><p><br></p><p>APPLY TO WORK WITH ME //<a href="https://sbbyeehm4gg.typeform.com/to/J4YLx5ot?kuid=513c1bb2-5b64-4c79-8232-ee85bd5c53d8-1739221194&kref=TLWqJUnizla4/#pod" target="_blank" rel="noopener noreferer"> CLICK HERE</a></p><p>FOLLOW MADI ON INSTAGRAM // <a href="https://www.instagram.com/thisismadisonpaige/#pod" target="_blank" rel="noopener noreferer">@thisismadisonpaige</a></p>

Small Business Growth Podcast

Madison Paige

394: Stop Launching New Products | A Common Mistake of Product Based Business Owners

SEP 30, 202524 MIN
Small Business Growth Podcast

394: Stop Launching New Products | A Common Mistake of Product Based Business Owners

SEP 30, 202524 MIN

Description

<p>LISTEN TO THIS EPISODE IF YOU ARE STUCK IN A CYCLE OF CONSTANT LAUNCHES IN YOUR BUSINESS</p><p><br></p><p>In this episode, I’m unpacking one of the biggest traps I see product based founders fall into: the constant launch cycle. Yes, launches can bring quick dopamine hits and short term sales. But when they become your only strategy, they dilute your marketing, burn you out, and stall long term growth.</p><p><br></p><p>I’ll walk you through why launches aren’t a sustainable growth strategy, how they train your audience to only buy during promos, and what to do instead if you want consistent, scalable sales. </p><p><br></p><p>Plus, I’ll share real life examples from brands like Hero Patch, Scrub Daddy, and Kate Spade. As well as one of my own clients who broke free from launch burnout and hit record breaking sales without a single new product drop.</p><p><br></p><p>What You’ll Learn in This Episode:</p><p><br></p><ul><li>Why constant launches actually hurt your long term growth</li><li>The hidden costs of launching too often (inventory, time, and marketing dilution)</li><li>What scalable, sustainable growth really looks like</li><li>Case studies of brands that mastered a “hero product” before expanding</li><li>How one client stopped launching every month and hit record breaking sales</li><li>Practical steps to build systems that create consistent revenue without relying on launches</li></ul><p><br></p><p>Timestamps:</p><p><br></p><p>00:00 Introduction and Episode Overview</p><p>00:40 The Problem with Constant Launches</p><p>02:30 Why Launches Aren&#39;t Sustainable</p><p>05:46 Building a Scalable Business Model</p><p>09:31 Case Studies and Examples</p><p>11:50 Personalized Business Support</p><p>23:07 Conclusion and Final Thoughts</p><p><br></p><p>📌 Have a question you want featured next time? Join the free podcast community below!</p><p><br></p><p>Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus</p><p><br></p><p>JOIN THE SBG FREE COMMUNITY //<a href="https://smallbusiness-4pv9961.slack.com/join/shared_invite/zt-369chs313-Yf6YCIqXTv5kvFB1q4dWaA#/shared-invite/email" target="_blank" rel="noopener noreferer"> CLICK HERE</a></p><p>FREE TRAININGS // <a href="https://www.thisismadisonpaige.com/freebies/#pod" target="_blank" rel="noopener noreferer">CLICK HERE TO BROWSE</a></p><p><br></p><p>EXPLORE PROGRAM &amp; SERVICES // <a href="https://www.thisismadisonpaige.com/#pod" target="_blank" rel="noopener noreferer">CLICK HERE</a></p><p><br></p><p>APPLY TO WORK WITH ME //<a href="https://sbbyeehm4gg.typeform.com/to/J4YLx5ot?kuid=513c1bb2-5b64-4c79-8232-ee85bd5c53d8-1739221194&kref=TLWqJUnizla4/#pod" target="_blank" rel="noopener noreferer"> CLICK HERE</a></p><p>FOLLOW MADI ON INSTAGRAM // <a href="https://www.instagram.com/thisismadisonpaige/#pod" target="_blank" rel="noopener noreferer">@thisismadisonpaige</a></p>