<p>LISTEN TO THIS EPISODE IF YOU WANT TO BUILD A BRAND THAT DISRUPTS</p><p><br></p><p>In today’s episode I’m joined by <strong>Briana Summers</strong>, founder of <strong>Brighten Made</strong>, a Midwest-born designer with a California edge, known for creating some of the most memorable, strategic, and elevated brand identities online. After leaving what she thought was her “dream job,” Briana built a creative studio that now shapes brands people instantly recognize and obsess over.</p><p><br></p><p>Her perspective on branding is refreshing, honest, and exactly what founders need to hear.</p><p><br></p><p>What You’ll Learn in This Episode:</p><p><br></p><p>• Why so many small businesses accidentally blend in instead of standing out</p><p>• The biggest branding mistake founders make when they “take inspiration” from competitors</p><p>• How to create a brand that actually means something. Visually <em>and</em> emotionally</p><p>• The power of cohesion across your website, Instagram, packaging, and customer journey</p><p>• How to identify your brand “feeling” and translate it into visuals, texture, photography, and storytelling</p><p>• The difference between trendy branding and timeless branding (and when each makes sense)</p><p>• Why consistency (not reinvention) builds recognition, trust, and long-term visibility</p><p>• When DIY branding works… and the clear signs you’re ready for professional creative direction</p><p>• How to prepare for a rebrand without confusing your audience</p><p>• The behind-the-scenes process of working with a creative studio like Brighten Made</p><p><br></p><p>Connect with Briana (Brighten Made):</p><p>• Website: <a href="https://www.brightenmade.com/">brightenmade.com</a></p><p>• Instagram: <a href="https://www.instagram.com/brightenmade/" target="_blank" rel="noopener noreferer">@brightenmade</a></p><p><br></p><p>📌 Have a question you want featured next time? Join the free podcast community below!</p><p><br></p><p>Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus</p><p><br></p><p>JOIN THE SMALL BUSINESS CAFE FREE COMMUNITY // <a href="https://smallbusiness-4pv9961.slack.com/signup#/domain-signup" target="_blank" rel="noopener noreferer">CLICK HERE</a></p><p><br></p><p>FREE TRAININGS // <a href="https://www.thisismadisonpaige.com/freebies/#pod" target="_blank" rel="noopener noreferer">CLICK HERE TO BROWSE</a></p><p>EXPLORE PROGRAM &amp; SERVICES // <a href="https://www.thisismadisonpaige.com/#pod" target="_blank" rel="noopener noreferer">CLICK HERE</a></p><p><br></p><p>APPLY TO WORK WITH ME // <a href="https://sbbyeehm4gg.typeform.com/to/J4YLx5ot?kuid=513c1bb2-5b64-4c79-8232-ee85bd5c53d8-1739221194&kref=TLWqJUnizla4/#pod" target="_blank" rel="noopener noreferer">CLICK HERE</a></p><p>FOLLOW MADI ON INSTAGRAM // <a href="https://www.instagram.com/thisismadisonpaige/#pod" target="_blank" rel="noopener noreferer">@thisismadisonpaige</a></p>

Small Business Growth Podcast

Madison Paige

415: Creating Brand Creative That Stands Out in A Saturated Industry with Briana From Brighten Made

DEC 12, 202539 MIN
Small Business Growth Podcast

415: Creating Brand Creative That Stands Out in A Saturated Industry with Briana From Brighten Made

DEC 12, 202539 MIN

Description

<p>LISTEN TO THIS EPISODE IF YOU WANT TO BUILD A BRAND THAT DISRUPTS</p><p><br></p><p>In today’s episode I’m joined by <strong>Briana Summers</strong>, founder of <strong>Brighten Made</strong>, a Midwest-born designer with a California edge, known for creating some of the most memorable, strategic, and elevated brand identities online. After leaving what she thought was her “dream job,” Briana built a creative studio that now shapes brands people instantly recognize and obsess over.</p><p><br></p><p>Her perspective on branding is refreshing, honest, and exactly what founders need to hear.</p><p><br></p><p>What You’ll Learn in This Episode:</p><p><br></p><p>• Why so many small businesses accidentally blend in instead of standing out</p><p>• The biggest branding mistake founders make when they “take inspiration” from competitors</p><p>• How to create a brand that actually means something. Visually <em>and</em> emotionally</p><p>• The power of cohesion across your website, Instagram, packaging, and customer journey</p><p>• How to identify your brand “feeling” and translate it into visuals, texture, photography, and storytelling</p><p>• The difference between trendy branding and timeless branding (and when each makes sense)</p><p>• Why consistency (not reinvention) builds recognition, trust, and long-term visibility</p><p>• When DIY branding works… and the clear signs you’re ready for professional creative direction</p><p>• How to prepare for a rebrand without confusing your audience</p><p>• The behind-the-scenes process of working with a creative studio like Brighten Made</p><p><br></p><p>Connect with Briana (Brighten Made):</p><p>• Website: <a href="https://www.brightenmade.com/">brightenmade.com</a></p><p>• Instagram: <a href="https://www.instagram.com/brightenmade/" target="_blank" rel="noopener noreferer">@brightenmade</a></p><p><br></p><p>📌 Have a question you want featured next time? Join the free podcast community below!</p><p><br></p><p>Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus</p><p><br></p><p>JOIN THE SMALL BUSINESS CAFE FREE COMMUNITY // <a href="https://smallbusiness-4pv9961.slack.com/signup#/domain-signup" target="_blank" rel="noopener noreferer">CLICK HERE</a></p><p><br></p><p>FREE TRAININGS // <a href="https://www.thisismadisonpaige.com/freebies/#pod" target="_blank" rel="noopener noreferer">CLICK HERE TO BROWSE</a></p><p>EXPLORE PROGRAM &amp; SERVICES // <a href="https://www.thisismadisonpaige.com/#pod" target="_blank" rel="noopener noreferer">CLICK HERE</a></p><p><br></p><p>APPLY TO WORK WITH ME // <a href="https://sbbyeehm4gg.typeform.com/to/J4YLx5ot?kuid=513c1bb2-5b64-4c79-8232-ee85bd5c53d8-1739221194&kref=TLWqJUnizla4/#pod" target="_blank" rel="noopener noreferer">CLICK HERE</a></p><p>FOLLOW MADI ON INSTAGRAM // <a href="https://www.instagram.com/thisismadisonpaige/#pod" target="_blank" rel="noopener noreferer">@thisismadisonpaige</a></p>