<description>&lt;p&gt;Winter is the quiet season where real growth happens. In this episode, I break down why self-help books actually work when you read them with intention, not just for motivation. We'll talk about how to turn winter downtime into personal and business growth, why most people get nothing from the books they read, and how to apply what you learn so it actually sticks. I'll also share my personal winter reading list and explain why each book has earned a spot as I prepare for the season ahead.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;GROW 2026&lt;/strong&gt; - February 10-12 Dallas, TX: &lt;a href= "https://hubs.li/Q03Ybxs10"&gt;https://hubs.li/Q03Ybxs10&lt;/a&gt;&lt;/p&gt; &lt;h3 data-start="783" data-end="811"&gt;🌱 &lt;strong data-start="790" data-end="809"&gt;LINK Membership&lt;/strong&gt;&lt;/h3&gt; &lt;p data-start="812" data-end="1075"&gt;Be part of a community where your success isn't diminished by helping others succeed.&lt;br data-start="897" data-end="900" /&gt; Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.&lt;br data-start="998" data-end= "1001" /&gt; 👉 &lt;a class="" href= "https://www.lawntrepreneuracademy.com/store" target="_new" rel= "noopener" data-start="1004" data-end="1075"&gt;Join the LINK Membership&lt;/a&gt;&lt;/p&gt; &lt;hr data-start="1077" data-end="1080" /&gt; &lt;h3 data-start="1082" data-end="1118"&gt;🔗 &lt;strong data-start= "1089" data-end="1118"&gt;Helpful Links &amp; 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&lt;/li&gt; &lt;li data-start="2599" data-end="2646"&gt; &lt;p data-start="2601" data-end="2646"&gt;&lt;a class="" href= "https://www.provenlocks.com/" target="_new" rel="noopener" data-start="2601" data-end="2644"&gt;Proven Locks&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li data-start="2599" data-end="2646"&gt;&lt;a href= "https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani"&gt; Attentive AI&lt;/a&gt; – Promo Code Brian50 saves 50% at signup&lt;/li&gt; &lt;li data-start="2647" data-end="2695"&gt; &lt;p data-start="2649" data-end="2695"&gt;&lt;a class="" href= "https://www.darwinsgrip.com/" target="_new" rel="noopener" data-start="2649" data-end="2693"&gt;Darwin's Grip&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li data-start="2696" data-end="2753"&gt; &lt;p data-start="2698" data-end="2753"&gt;&lt;a class="" href= "https://www.plow-right.com/" target="_new" rel="noopener" data-start="2698" data-end="2751"&gt;Plow-Right Snow Markers&lt;/a&gt; (Brians10 - Save 10%)&lt;/p&gt; &lt;/li&gt; &lt;li data-start="2754" data-end="2801"&gt; &lt;p data-start="2756" data-end="2801"&gt;&lt;a class="" href= "https://www.ballard-inc.com/" target="_new" rel="noopener" data-start="2756" data-end="2799"&gt;Ballard Inc.&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li data-start="2802" data-end="2852"&gt; &lt;p data-start="2804" data-end="2852"&gt;&lt;a class="" href= "https://www.earthway.com/" target="_new" rel="noopener" data-start="2804" data-end="2850"&gt;EarthWay Spreaders&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li data-start="2853" data-end="2898"&gt; &lt;p data-start="2855" data-end="2898"&gt;&lt;a class="" href= "https://www.rhinohitch.com/" target="_new" rel="noopener" data-start="2855" data-end="2896"&gt;Rhino Hitch&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li data-start="2899" data-end="2944"&gt; &lt;p data-start="2901" data-end="2944"&gt;&lt;a class="" href= "https://www.surecanusa.com/" target="_new" rel="noopener" data-start="2901" data-end="2942"&gt;SureCan USA&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li data-start="2945" data-end="2990"&gt; &lt;p data-start="2947" data-end="2990"&gt;&lt;a class="" href= "https://www.comforttrim.com/" target="_new" rel="noopener" data-start="2947" data-end="2990"&gt;Comfort Trim&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt;</description>

Fullerton Unfiltered

Brian Fullerton

908. Why Reading Self-Help Books Actually Works (And My Winter Reading List)

DEC 22, 202534 MIN
Fullerton Unfiltered

908. Why Reading Self-Help Books Actually Works (And My Winter Reading List)

DEC 22, 202534 MIN

Description

Winter is the quiet season where real growth happens. In this episode, I break down why self-help books actually work when you read them with intention, not just for motivation. We'll talk about how to turn winter downtime into personal and business growth, why most people get nothing from the books they read, and how to apply what you learn so it actually sticks. I'll also share my personal winter reading list and explain why each book has earned a spot as I prepare for the season ahead. GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10 🌱 LINK Membership Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More 💼 Business Services Cycle CPA – Save $200 with code: BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: Equipment Defender Kujo Yardwear – + Free Shipping! ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (Brians10 - Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim