The Digible Dudes

How to Fix Your Multifamily Marketing Strategy in 2026In this episode of Riffing with Reid, host Reid sits down with Mitch Risdon, Senior Account Manager at Digible, to unpack how property level variables influence marketing results and why campaign performance can never be evaluated in isolation.Mitch Risdon breaks down the hidden forces that shape lead volume and cost including occupancy trends, pricing fluctuations, concessions, competitive supply, on site operations, website conversion quality, and brand reputation. You will learn why marketers need a full funnel strategy, how to blend AI with human decision making, and how to use user generated content to cut through noise and improve authenticity across social.Whether you are a property manager, regional, marketing strategist, or leasing professional, this episode gives you a clearer framework for analyzing performance, optimizing budgets, and improving demand without relying strictly on CPC and surface level metrics.How do you evaluate the real drivers behind your marketing performance?Share your perspective in the comments and subscribe to Riffing with Reid for more insights on multifamily marketing, paid media strategy, AI search, and brand performance.Learn more about Digible:⁠ https://digible.com/?utm_source=dd_podcast&utm_medium=episode_description Learn more about Mitch Risdon: https://digible.com/team/mitch-risdon/

How to Use AI Search to Transform Your Multifamily SEO StrategyIn this episode of Riffing with Reid, host Reid sits down with Digible’s SEO team to unpack how AI is transforming the way renters search for apartments and what multifamily marketers must do to stay visible. From Google’s AI Overviews to answer engine optimization and generative search, the team explains what is changing, what is staying the same, and how property websites can finally compete with ILS giants.You will learn why strong site fundamentals still matter, how schema helps search engines understand your property, and why FAQs, renter guides, and neighborhood content now play a key role in getting surfaced in AI driven experiences. The team also breaks down the biggest content gaps across the industry and shares practical tips for using video, structured data, and question based copy to increase visibility and conversions.Whether you are a property manager, marketing director, or on site leasing professional, this episode gives you a clear roadmap for improving your organic presence and capturing more high intent traffic in an AI first world.How are you adapting your SEO strategy for AI search?Share your thoughts in the comments and subscribe to Riffing with Reid for more expert insights on multifamily marketing, SEO, and the future of search.Learn more about Digible:⁠ https://digible.com/?utm_source=dd_podcast&utm_medium=episode_descriptionLearn more about Tammy Smith: https://digible.com/team/tammy-smith/ Learn more about Rachel Jackson: https://digible.com/team/rachel-jackson/

Why Email Is Still a Powerhouse for Multifamily MarketingIn this episode of Riffing with Reid, host Reid sits down with Digible’s Email Content Manager, Kaitlyn, to unpack why email is making a major comeback in multifamily, how operators can use it to drive more qualified leads, and what makes it one of the most effective (yet underused) channels in today’s media mix.Caitlin breaks down everything from prospecting vs. retention to subject line strategy, send-time optimization, compliance challenges, list health, and the role AI will play in email creation and personalization. You’ll learn how to structure a high-performing campaign, how email pairs with channels like PMax and display, and how to measure what actually matters beyond vanity metrics.Whether you’re a property manager, marketing leader, or on-site leasing professional, this episode gives you a practical, data-backed look at how email can strengthen your funnel, improve renter engagement, and support a more diversified and resilient marketing strategy.How are you using email in your marketing right now?Drop your thoughts in the comments and subscribe to Riffing with Reid for more expert insights on multifamily marketing, performance strategy, and the future of AI-powered advertising.Learn More About Digible:⁠ https://digible.com/?utm_source=dd_podcast&utm_medium=episode_descriptionLearn More About Kaitlyn Kocsis: https://digible.com/team/kaitlyn-kocsis/

Opiniion is transforming how multifamily teams understand and serve their residents. In this episode of the Digible Dudes podcast, Devin (CEO of Opiniion) shares how the company evolved from a simple online review tool into a full resident experience and feedback platform powered by AI, now supporting millions of units across thousands of communities.We cover Opiniion’s founding story, the move from basic review generation into measuring the entire resident journey, and how they centralize data from tours, move-ins, maintenance, renewals, and move-outs. Devin also breaks down the acquisition of Rentgrata, how prospect conversations and referrals complete the picture, and why their ARI engine (Actionable Renter Insights) is becoming a core layer of “resident intelligence” for operators.Devin and the hosts discuss the link between online reputation, star ratings, and occupancy, and what it really takes to move a property from struggling reviews to a 4.0 and above. They get into Good-Better-Best packaging, the tension between collecting feedback and driving real operational change, and how Opiniion uses AI to surface patterns and recommended actions while still keeping humans at the center of leasing and resident care.If you want insights on resident experience, multifamily operations, online reviews, and how AI can actually help teams make smarter decisions instead of replacing them, this episode is a must-watch.Digible:⁠ https://digible.com/ Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠ Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠

Multifamily marketing does not work in a vacuum. In this episode of the Digible Dudes podcast, host Reid sits down with Leslie Mathis, founder of Streamline Multifamily, to unpack why campaigns fall flat when operations are not aligned, how to fix the disconnect between owners, operators, and agencies, and what great alignment looks like from concept to lease up.We cover Leslie’s career journey and how she acts as a bridge between ownership and third party management, the market shift from easy leasing to tougher conditions, and the cadence required to win. Expect clear takeaways on weekly collaboration, shared goals, and educating stakeholders on what the data actually means so decisions are based on facts, not feelings.Leslie also breaks down where to invest for real resident value, why access control and seamless experiences often beat in unit gadget upgrades, and how to rethink concessions by reallocating a portion into targeted marketing and storytelling. We get into training gaps across on site and regional teams, outdated reporting and KPIs, and how AI should enable teams to synthesize data and deliver actionable guidance rather than generic outputs.If you want practical strategies to align marketing and operations, improve traffic quality, and turn insights into leases, this episode is a must watch for multifamily owners, operators, and marketers.Digible:⁠ https://digible.com/ Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠ Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠