<p>Why Email Is Still a Powerhouse for Multifamily Marketing</p><p><br></p><p>In this episode of Riffing with Reid, host Reid sits down with Digible’s Email Content Manager, Kaitlyn, to unpack why email is making a major comeback in multifamily, how operators can use it to drive more qualified leads, and what makes it one of the most effective (yet underused) channels in today’s media mix.</p><p><br></p><p>Caitlin breaks down everything from prospecting vs. retention to subject line strategy, send-time optimization, compliance challenges, list health, and the role AI will play in email creation and personalization. You’ll learn how to structure a high-performing campaign, how email pairs with channels like PMax and display, and how to measure what actually matters beyond vanity metrics.</p><p><br></p><p>Whether you’re a property manager, marketing leader, or on-site leasing professional, this episode gives you a practical, data-backed look at how email can strengthen your funnel, improve renter engagement, and support a more diversified and resilient marketing strategy.</p><p><br></p><p>How are you using email in your marketing right now?</p><p><br></p><p>Drop your thoughts in the comments and subscribe to Riffing with Reid for more expert insights on multifamily marketing, performance strategy, and the future of AI-powered advertising.</p><p><br></p><p>Learn More About Digible:⁠ <a href="https://digible.com/?utm_source=dd_podcast&utm_medium=episode_description" target="_blank" rel="ugc noopener noreferrer">https://digible.com/?utm_source=dd_podcast&amp;utm_medium=episode_description</a></p><p><br></p><p>Learn More About Kaitlyn Kocsis: <a href="https://digible.com/team/kaitlyn-kocsis/ " target="_blank" rel="ugc noopener noreferrer">https://digible.com/team/kaitlyn-kocsis/ </a></p>