In this episode of Money Unmasked, Jonathan sits down with Aja Chavez for a raw, relatable conversation about class, identity, and the quiet pressure to have the "right things" — the right shoes, the right neighborhood, the right financial story — as a way of proving you belong.
Aja's story spans class contrast, debt, the dopamine hit of spending, and the shame that follows. She talks openly about growing up with two very different sides of her family, the messages she absorbed about what money meant for safety and status, and how those early lessons shaped her adult relationship with spending, debt, and self-worth.
Jonathan and Aja dig into:
What it felt like to grow up navigating class difference within her own family
How the pressure to have the "right things" shows up in everyday spending decisions
Debt, guilt, and the cycle of spending as emotional regulation
The shame of hiding purchases or financial choices from people you love
What it looks like to start rewriting the story you inherited about money and belonging
The difference between wanting things and needing to belong
How class shapes what we think we deserve — and what we're afraid to ask for
If you've ever bought something to feel okay, hidden a purchase out of shame, or wondered why financial advice never accounts for how lonely it is to not belong — this conversation is for you.
Connect with Aja Chavez:
Connect with Aja on LinkedIn
🎧Listen to Previous Episode: Saying Yes to Abundance Without Selling Out (with Meenadchi)
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Credits:
Produced & Edited: Jonathan Dumas
Produced & Additional Editing: Reggie Hall
Socials & Community: Myron Bobyrk-Ozaki
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