<description>Some of podcasting's pros shared what's new in the industry that's making life easier for creators, advertisers and fans! While at Podcast Movement Evolutions in Los Angeles, I spoke with Justine Benjamin of AdsWizz/Simplecast, Todd Cochrane of Blubrry Podcasting, and Sam Sethi - who I know and love from his own co-hosting of PodNews Weekly Review podcast, but now also the founder of a whole new way to monetize podcasts.
Here's what you'll learn from these on-the-fly conversations with industry trailblazers who are shaping the future of podcasting:
First up, Justine Benjamin, the global head of marketing for Adswizz and Simplecast, part of the SiriusXM family, helps simplify the complex ecosystem of podcast technology. She discusses the strategic union of Adswizz's enterprise-level monetization platforms with Simplecast's podcast hosting and distribution services. Justine's insights on global trends and the need for education to bridge the ad dollar gap in podcasting are invaluable. 


"We ​want ​to ​make ​sure ​that ​the ​challenges ​that ​you're ​facing, ​whether ​it ​be ​around ​brand ​safety ​or ​loss ​of ​IDs, ​and ​how ​you ​meet ​that ​with ​contextual ​targeting, ​all ​of ​these ​things ​that ​really ​matter ​and ​are ​solving ​issues ​that ​we're ​having ​today ​in ​podcast ​advertising." -- Justine Benjamin, AdsWizz

Hear what wow'd her during some of the sessions at Podcast Movement -- including takeaways from Tom Webster's research presentation and the findings from Edison Research as well (summed up in this article from PodNews.)
Next, podcast hall of famer Todd Cochrane, CEO of Blubrry Podcasting (where this show is hosted -- but got no comp for this!), describes their new AI-driven production tools designed to streamline podcast planning, production, and promotion.



"We're ​approaching ​a ​new ​era ​where  ​listeners ​and ​people ​that ​watch ​video ​are ​going ​to ​be ​looking ​for ​trustworthy ​sources ​of ​information ​because ​there's ​going ​to ​be ​such ​a ​plethora ​of ​AI ​generated ​content  ​that ​people ​are ​going ​to ​be ​seeking ​genuine ​voices.  And ​you ​want ​to ​be ​part ​of ​that ​genuine ​voices ​group ​as ​over ​the ​next ​two ​or ​three ​years, ​where ​you're ​not ​going ​to ​know ​what ​to ​trust. But ​when ​you ​see ​someone ​speaking ​or ​you ​hear ​someone ​speaking and ​get ​to ​know ​them, ​I ​think ​it's ​different." -- Todd Cochrane, CEO, Blubrry Podcasting


And looks like (sounds like?) the new 'Vid2Pod' service will be a game-changer for YouTube-first creators, allowing them to effortlessly transform video content into bona fide audio podcasts. He also shares his optimistic outlook on podcast growth and the unique opportunities for creators in today's market.
Then, Sam Sethi, entrepreneur and podcast industry aficionado, introduces us to 'TrueFans'—one of the new platforms enabling microtransactions for podcasters -- supporting a 'third way' for creators to earn revenue, alongside advertising and subscriptions. Sam demystifies the concept of 'sats' (fractions of Bitcoin) and the 'value for value' model, which allows direct financial appreciation from fans to creators.


"We wanted to create a new third way of monetizing for creators... microtransactions being the new one." -- Sam Sethi, TrueFans 

 
He also discusses the potential of a new advertising model that rewards listeners for their time and attention, fundamentally changing the way we think about podcast monetization. (Very forward thinking! And hint: don't think "podcast apps"; think "RSS Marketplace"!)
This episode is a must-listen for anyone interested in the intersection of technology, monetization, and the future of podcasting. Join me, E.B. Moss, to understand the latest trends and tools that are redefining the podcast industry, one microtransaction at a time.


TIMESTAMPS:
01:11 Epi 18 of Insider Interviews: A Deep Dive into Podcasting Innovations
</description>

Justine Benjamin, Todd Cochrane and Sam Sethi in Conversation with E.B. Moss from Podcast Movement Evolutions

Take a dive deep into the evolving landscape of podcast monetization and technology. Host E.B. Moss captures the pulse of Podcast Movement Evolutions, bringing on-the-fly conversations with three industry trailblazers who are shaping the future of podcasting -- with AI, Adtech and advances in monetization. 
 
First up, Justine Benjamin, the global head of marketing for Adswizz and Simplecast, part of the SiriusXM family, shares her expertise on simplifying the complex ecosystem of podcast technology. She discusses the strategic union of Adswizz's enterprise-level monetization platforms with Simplecast's podcast hosting and distribution services. Justine's insights on global trends and the need for education to bridge the ad dollar gap in podcasting are invaluable. 
 
Next, podcast hall of famer Todd Cochrane, CEO of Blubrry Podcasting, unveils new AI-driven production tools designed to streamline podcast planning, production, and promotion. Their innovative 'Vid2Pod' service is a game-changer for YouTube-first creators, allowing them to effortlessly transform video content into bona fide audio podcasts. He also shares his optimistic outlook on podcast growth and the unique opportunities for creators in today's market. 
 
Lastly, Sam Sethi, entrepreneur and podcast industry expert and journalist, introduces us to 'TrueFans'—a platform he founded to enable microtransactions for podcasters. Sam demystifies the concept of 'sats' (fractions of Bitcoin) and the 'value for value' model, which allows direct financial appreciation from fans to creators. He also discusses the potential of a new advertising model that rewards listeners for their time and attention, fundamentally changing the way we think about podcast monetization. 
 
This episode is a must-listen for anyone interested in the intersection of technology, monetization, and the future of podcasting. Join E.B. Moss as she uncovers the latest trends and tools that are redefining the podcast industry, one microtransaction at a time.

Podcasting Evolutions: Pivots in AI, AdTech and Monetization

<description>Another Podcast Movement show is coming up -- the "Evolutions" version, out of Los Angeles, with a focus on creators. I'll be sharing some takeaways from that conference in an upcoming episode. But in the meantime, here's a repeat episode to get you in the mood, with still highly valuable info gathered in June '23 during the main PodcastMovement conference - with a focus on the business and production.
You'll hear all about how a “holistic” approach applied to the business of podcasting helps leverage all aspects of it to drive growth. In this episode of Insider Interviews I spoke with three phenomenal experts during the conference in Denver who explained this holistic approach.
Bryan Barletta, Partner, Sounds Profitable 
Bryan Barletta and partner and research guru Tom Webster have been making waves in the audio industry with their advisory services focused on growing audience and revenue for podcasters. (You heard me speak with Bryan Barletta on Insider Interviews three years ago and with Tom when he was at Edison Research.)

Bryan described his aim to carve out a home for all podcast pros, to educate and elevate the industry. He emphasized that podcasting deserves to be treated as its own channel, optimized based on how people listen. “We’re entering the ‘why’ phase: ‘Why uniquely podcasting? Why start here?’,” he posited. The answer?

“The ad tech, the mindset, the education is now here. And that's why we need to treat it as its own channel and not try and tag it onto other channels to find its own value.”


 	Bryan expects now, at 20 years in, we're finally entering the “2.0 era” where ad tech and mindsets are catching up to podcasting's distinct value.
 	How can we look at measurement objectively? What is the truth behind “churn”?
 	Bryan describes the biggest opportunities and challenges in the business of podcasting, including the status of programmatic.
 	Then, in an unexpected question tossed at me, we discuss the opportunity for political ad messaging in podcasting....

Sample Slide from "The Podcast Opportunity" Study - Sounds Profitable
Paul Riismandel, Chief Insights Officer of Signal Hill Insights
Paul Riismandel joined the founder of Signal Hill Insights, Jeff Vidler, last year in the appropriately named role of Chief Insights Officer. The growing company is an audio-focused research firm that provides custom insights for publishers, broadcasters, and advertisers.

Paul was very vocal about holistic campaign measurement -- versus siloed or, say, just performance-driven approaches -- that looks across placements, platforms, and creative together to “really have an apples to apples comparison."

 	Their bread and butter is brand lift studies – the positive changes that can be attributed to ad exposure. Those studies help spotlight factors like creative and planning to better uncover why a campaign succeeds or stumbles...and matches that with insights around perception and elements like awareness, favorability, consideration, and purchase intent.
 	He also highlighted the key role of creative and its absolute impact on brand lift.
 	Advertisers can easily make assumptions when an ad performed well – or not – in a particular show. It could, Paul notes, perform differently across different podcast genres. Or it could be the creative, if one host or one message just didn’t resonate. Test. Rinse, Repeat!

Ken Lagana, EVP of Digital Sales at Audacy
Ken Lagana brings the perspective of a multi-platform warrior. After years in digial media, he spent most of the last decade heading up sales for all things audio at content and entertainment company, Audacy – which has production expertise via their Cadence13 and Pineapple Street Studios divisions, extensive OTA (over the air) stations, digital audio and  events and, of course, podcast distribution and monetization.

As such, it’s not surprising that Audacy is “platform agnostic” and Ken’s definition of “holistic audio” means including both ra...</description>

Still Valuable Insights from Podcast Movement '23 on Best Podcast Practices for Business

Another Podcast Movement show is coming up -- the "Evolutions" version, out of Los Angeles, with a focus on creators. I'll be sharing some takeaways from that conference in an upcoming episode. But in the meantime, here's a repeat episode to get you in the mood, with still highly valuable info gathered in June '23 during the main PodcastMovement conference - with a focus on the business and production. 
You'll hear all about how a “holistic” approach applied to the business of podcasting helps leverage all aspects of it to drive growth. In this episode of Insider Interviews I spoke with three phenomenal experts during the conference in Denver who explained this holistic approach. 
Bryan Barletta, Partner, Sounds Profitable 
Bryan Barletta and partner and research guru Tom Webster have been making waves in the audio industry with their advisory services focused on growing audience and revenue for podcasters. (You heard me speak with Bryan Barletta on Insider Interviews three years ago and with Tom when he was at Edison Research.) 
 
Bryan described his aim to carve out a home for all podcast pros, to educate and elevate the industry. He emphasized that podcasting deserves to be treated as its own channel, optimized based on how people listen. “We’re entering the ‘why’ phase: ‘Why uniquely podcasting? Why start here?’,” he posited. The answer? 
 
“The ad tech, the mindset, the education is now here. And that's why we need to treat it as its own channel and not try and tag it onto other channels to find its own value.” 
 
 
 	Bryan expects now, at 20 years in, we're finally entering the “2.0 era” where ad tech and mindsets are catching up to podcasting's distinct value. 
 	How can we look at measurement objectively? What is the truth behind “churn”? 
 	Bryan describes the biggest opportunities and challenges in the business of podcasting, including the status of programmatic. 
 	Then, in an unexpected question tossed at me, we discuss the opportunity for political ad messaging in podcasting.... 
 
Sample Slide from "The Podcast Opportunity" Study - Sounds Profitable 
Paul Riismandel, Chief Insights Officer of Signal Hill Insights 
Paul Riismandel joined the founder of Signal Hill Insights, Jeff Vidler, last year in the appropriately named role of Chief Insights Officer. The growing company is an audio-focused research firm that provides custom insights for publishers, broadcasters, and advertisers. 
 
Paul was very vocal about holistic campaign measurement -- versus siloed or, say, just performance-driven approaches -- that looks across placements, platforms, and creative together to “really have an apples to apples comparison." 
 
 	Their bread and butter is brand lift studies – the positive changes that can be attributed to ad exposure. Those studies help spotlight factors like creative and planning to better uncover why a campaign succeeds or stumbles...and matches that with insights around perception and elements like awareness, favorability, consideration, and purchase intent. 
 	He also highlighted the key role of creative and its absolute impact on brand lift. 
 	Advertisers can easily make assumptions when an ad performed well – or not – in a particular show. It could, Paul notes, perform differently across different podcast genres. Or it could be the creative, if one host or one message just didn’t resonate. Test. Rinse, Repeat! 
 
Ken Lagana, EVP of Digital Sales at Audacy 
Ken Lagana brings the perspective of a multi-platform warrior. After years in digial media, he spent most of the last decade heading up sales for all things audio at content and entertainment company, Audacy – which has production expertise via their Cadence13 and Pineapple Street Studios divisions, extensive OTA (over the air) stations, digital audio and  events and, of course,

Best of: Holistic Podcasting per Sounds Profitable, Signal Hill and Audacy

<description>Before she became an expert in video commerce, Cynthia Nelson participated in developing some of the first e-commerce and shopping sites, which paved the way for platforms like Amazon. Now in Epi 17 of Insider Interviews with E.B. Moss she offers practically a master class in the evolving world of shoppable video -- or as she prefers to call it (and hear why): "video commerce."
After a stint in early Silicon Valley days (think pre-eBay/HSN!) Cynthia tackled a new approach to packaging content for Spanish-speaking parents with a TV meets 360-platform, Todo Bebe. And now, through her current consultancy, Luminación, she's bringing all her content, culture, and commerce expertise together, and advising on best practices of making video shoppable.   

“Why “video commerce”? Because it's not just shoppable video. It's live shoppable video. It's one-to-one shoppable. It's VOD. It's advertising -- ads that are shoppable.”

Listeners will learn the importance of a well-thought-out strategy in the still growing area of video commerce, with examples like Walmart as a company that learned to strategically approach shoppable video after rigorous testing and adjustments. And hear why there's a big role for #AI in video commerce -- with impact on creative development, analytics, and customer interaction. 

We discuss Cynthia's recent investments, including BINJ, an advertising MarTech platform, and Recurved, a tool automating pro forma financial projections for startups. There's a little envy as Cynthia explains how she has launched her "digital nomad" lifestyle... but even that is representative of a core skillset that brands need, too: being nimble. Learn why it's also important to be adaptable, form partnerships, maintain resilience as an entrepreneur.  It doesn't take a lot of tech (see Talk Shop Live example), but it does take patience and strategy. 

And, as discussed in all Insider Interviews episodes, what is the role of genuine brand purpose? For Cynthia Nelson, who was awarded with the first Pioneer Prevention Award -- for changing health disparity among underserved populations through content -- purpose is part of her personal brand as well. 

This is an essential episode for companies who will need to learn to navigate the fast growing area of digital shopping and keep connected to customers. 
TIMESTAMPS
00:13 Defining Video Commerce
01:52 Cynthia Nelson's Journey in E-commerce (hint: think HSN!)
03:26 Exploring the Early Days of E-commerce to Firsts in the TV Content Landscape
03:42 Cynthia's Consultancy and Current Work
08:37 Case Study: Walmart's Path to Success in Video Commerce
12:31 The Impact of Video Commerce on Human Connection
16:05 The Role of AI in Video Commerce
18:49 Investments in Tech Companies
21:04 Lessons from Entrepreneurial Experiences
25:57 Brand Purpose and Health Disparity
29:24 The Importance of Partnering with Other Companies
Key Takeaways:

 	Video commerce is a multifaceted approach that goes beyond just shoppable video, encompassing live events, VOD, and interactive advertising.
 	Strategic patience and testing are crucial for brands to succeed in video commerce, as demonstrated by Walmart's multi-year experimentation.
 	AI and analytics play a pivotal role in personalizing the shopping experience, enhancing customer engagement, and optimizing creative content.
 	Embracing brand purpose authentically can lead to impactful partnerships and meaningful connections with consumers, especially in multicultural markets.

Connect with Cynthia Nelson:
LinkedIn: https://www.linkedin.com/in/cynthianelson/

https://luminacionlc.com/
Follow and Connect with E.B. and Insider Interviews:
Instagram: https://www.instagram.com/insiderinterviews
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“X”: https://www.twitter.com/insiderintervws
</description>

Before she became an expert in video commerce, Cynthia Nelson participated in developing some of the first e-commerce and shopping sites, which paved the way for platforms like Amazon. Now in Epi 17 of Insider Interviews with E.B.

Industry insider Cynthia Nelson, a seasoned e-commerce professional and consultant, offers a master class in the evolving world of shoppable video -- or as she prefers to call it (and hear why): "video commerce." She shares insights with host E.B. Moss about the rise of content meets commerce meets customer connection, the approach major brands should take -- including a case study of best practices learned by Walmart, and how brands are enhancing customer engagement through AI and automation. 
The episode also touches on Cynthia's personal journey, including her experiences in Silicon Valley, her work with multiple ventures in different locales, and her investment in women-led tech companies. She shares why she thinks it's key to combine content, partnerships, and AI in today's digital landscape. 
As also, Insider Interviews shares this guest's perspective on the value of brand purpose, and for Cynthia Nelson, who was also awarded with the first Pioneer Prevention Award -- for changing health disparity among underserved populations through content -- it is part of her personal brand as well. 
This is an essential episode for companies who will need to learn to navigate the fast growing area of digital shopping and keeping connected to customers.

Cynthia Nelson Explains Video Commerce

<description>CES (now an acronym, but AKA the Consumer Electronics Show) has grown beyond just a cool tool and tech showcase to being a place ripe for conversations on cool marketing and ad tech. It was a watershed moment for the attendee count of my media industry cohort, with many remarking that it was like a reunion from the old cable conference days.  
I took advantage of seeing friends before leaving Las Vegas to have three enlightening discussions: From Prohaska Consulting and E.W. Scripps’ effort to Rebrand the News and rehabilitate its brand safety perceptions, to Marketing Architects’ construction of proprietary software and its All-Inclusive TV business model, to Barometer’s ability to highlight podcasting’s potential through AI, each of these companies are driving a necessary evolution.

“Too many companies have provided too big of an easy button to let buyers just block news. It’s just a media planning miss that people aren’t doing their jobs properly from a reach and frequency and delivering ROI.” - Matt Prohaska, Prohaska Consulting

No Alternative Facts About Quality News
Segment 1: I chat with Prohaska Consulting CEO Matt Prohaska and Brian Norris, Chief Revenue Officer of E.W. Scripps about an initiative they’re working on called “Rebranding News.” Their new research shows that one third of U.S. marketers are completely blocking news from their media buys over perceived brand safety issues. [ DOWNLOAD at Prohaskaconsulting.com] However, blocking entire news categories means missing out on reaching valuable, engaged audiences and quality journalism.

Brian credits Scripps with delivering “unbiased news from the middle” to what are increasingly "younger, more affluent, multicultural streaming audiences.” He explained that Scripps helps advertisers “combat polarization” with context to make informed brand safety decisions, instead of just completely accepting or rejecting news. 



Matt and Brian explain the importance of educating advertisers how not all news content is created equal, and there are plenty of brand safe, non-biased news environments for advertising. (Hear more on this subject in Epi 12 with advisor Lou Paskalis,  too.)

Key Takeaway: Blocking all news content can negatively impact reach, frequency and ROI. Brands should take a more nuanced, contextual approach to determining brand safety rather than avoiding news altogether. There is quality journalism worth supporting.

“I don’t think that there’s been a more important time, for viewers, consumers, audiences to have access to great, accurate and truthful news.” - Brian Norris, E.W. Scripps


Rethinking the Agency Model and Streamlining Streaming Buys
Segment 2: Listen to why I spoke with Catherine Walstad, VP of Media and Aaron Lange, SVP of Technology from Marketing Architects....in a bedroom! 



(Any way that you can catch a quiet conversation during CES dictates the where.) We discuss their unique “all-inclusive TV” agency model where they make significant in-house investments in creative, strategy, analytics and proprietary technology so their clients only pay for media costs. 

Catherine and Aaron also explain the increasingly complex streaming TV landscape with new publishers and platforms launching all the time. That drove Marketing Architects to build their own customizable demand-side platform to simplify the supply chain, get clients better rates, and drive performance.

“We like to call ourselves misfits because I feel like our goal has been to disrupt the traditional agency model.” - Catherine Walstad, Marketing Architects

Key Takeaway: The streaming TV supply chain is complex, but software innovation can help simplify and consolidate for efficiency. Non-traditional agency models focused solely on performance are emerging.
It's the Sighs That Matters
Segment 3: I catch up with Tamara Zubatiy, Co-Founder of Barometer, an AI-powered platform providing brand safety, suitability and contextual targeting right now ...</description>

Smarter Marketing and Media Buying

Three industry leaders are disrupting news, brand safety analysis, and media buying. And Insider Interviews host, E.B. Moss, spoke to them during the Consumer Electronics Show (CES). Episode 16 features three segments on the hottest topics in the media, marketing, and advertising world. (Yes, they also talked about CES celeb sightings and some cool tech!) 
 
First, Matt Prohaska, CEO of Prohaska Consulting and Brian Norris, CRO of E.W. Scripps, explain why they’re on a mission of Rebranding the News – an initiative that emphasizes the valuable – and actually brand safe -- environment of News for advertisers. Get the facts -- with no alternatives - about the quality audiences good journalism attracts and why keyword blocking is hurting even our society. 
 
Next, Catherine Walstad and Aaron Lange from Marketing Architects explain their unique “un-agency” business model, innovative proprietary media buying tech, and the future of advertising in the shifting TV landscape. 
 
Finally, Tamara Zubatiy, CEO/Co-Founder of Barometer, unpacks the power of how their AI-driven platform identifies brand safety and contextual targeting opportunities in content – starting with podcasts. 
 
Listen to gain key insights from these ad hoc conversations captured in Las Vegas, and learn about improving efficiencies and effectiveness in media, marketing and advertising. 
 
02:20 A little history of CES...#DKY?... 
03:10 Meet Prohaska Consulting and E. W. Scripps 
06:35 The Role of News in Today's Society 
06:52 The Impact of Advertisers on News 
07:29 Educating the Media Industry on Fact-Based News 
13:19 Research Fueling the Rebranding of News 
15:19 Consumer Viewing Habits and Audiences for News 
19:58 Marketing Architects: A Different Kind of Agency 
25:46 Understanding DSPs and SSPs 
27:48 The Challenges of Navigating the Streaming Landscape 
29:38 The Cost of Streaming and the Shift in Demand 
32:03 The Strategy Behind Building a DSP 
33:15 The Holistic Approach of Marketing Architects 
35:51 An Un-Agency Business Model 
39:00 Spotting Celebs and Inventions at CES 
39:50 A Barometer for Advertising in Podcasting 
40:45 Building AI for Analyzing Podcast Brand Safety 
43:37 Appealing to GenZ, News and Brand Suitability 
44:53 Liked this? Buy me a Coffee! buymeacoffee.com/mossappeal

The News on News, Brand Safety and Media Buying

<description>I strolled CES with thought leaders David Berkowitz, founder of Serial Marketers, AIMG and FOAF, Jeff Minsky, Founder, Mediawhizards, LLC, and longtime media sales pro, Kathy Newberger.
In this bonus episode, we touched on a wide range of topics shaping the future of the industry...and covered some literal miles, too.  We compared firsthand experiences, some cutting-edge technologies, innovative products, and inspiring activations from global companies.
David Berkowitz explained his own AI Marketers Guild and what’s intrigued him – like AI-powered beauty makeovers to AR projected in Zoom rooms. Is there still a place for the IOT of refrigerators??
[00:03:55 → 00:04:10]
"Things like a beauty app that analyzes your face and gives you some real insights that maybe you never had. Your dermatologist might not have access to this tech yet, and yet you can get it on a consumer app, which is crazy."

— David Berkowitz 
But, as David says, "what I think a lot of people miss about CES is it's ultimately about people's lives, about people's lifestyles...like how are we going to shop? How are we going to cook, how are we going to drive? How are we going to communicate with each other?""

Speaking of communicating, Raoul Davis did a great job representing NTT Sonority's sound zone technology followed by SoundFun's spokesperson on their helpful TV speaker.

Then, I was photo and audio-bombed by Jeff Minsky and invited this longtime CES observer to drop in and discuss trends, of course, including SK's presence and its sustainability efforts in media. 

[00:09:59 → 00:10:36]

"CES is a microcosm of a global economy. First, we had RCA, Magnavox so America was the core center. Then you had Japan, with Sony and Toshiba, and then you had the rise of Korea. You see China all over the place. Now, SK - a South Korean based multinational conglomerate - has a presence that has to be a million plus dollars."
— Jeff Minsky
Finally, as she does so well, Kathy Newberger shared some observations as a first-timer and talked about the strong presence of media and marketing pros at CES and shared highlights from panels and sessions, including savvy insights from “media cartographer” Evan Shapiro.
[00:13:27 → 00:13:36]

"It was like there were two conferences. There was the conference at the hotels that was about marketing and where I saw just about marketers of every kind and people from every publisher. It was wonderful to run into people, and then there were connections with people that I knew I was going to make."
— Kathy Newberger 
[00:15:16 → 00:15:37]

"Everything about this event made me feel like 2024 is going to be a good year and beyond. The other thing that I noticed was the creativity of the companies on the floor. The products that they create, the glasses that close caption things, the cars that don't have steering wheels."
— Kathy Newberger 
Get some exclusive insights and observations on tech and ad trends, straight from a (noisy) CES floor in Las Vegas. 
But coming up in the next episode, I grabbed quiet time in a CES hotel with other attendees who are shaping trends: Matt Prohaska and Brian Norris on Rebranding News, Catherine Walstad and Aaron Lange on building a different agency model (AND DSP!) and Tamara Zubatiy on tech for brand safety.
Connect with and follow Insider Interviews with E.B. Moss:
Instagram: https://www.instagram.com/insiderinterviews
Facebook: https://www.facebook.com/InsiderInterviewsPodcast/
YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist
LinkedIn: https://www.linkedin.com/in/mossappeal
Threads: https://www.threads.net/@mossappeal</description>

I strolled CES with thought leaders David Berkowitz, founder of Serial Marketers, AIMG and FOAF, Jeff Minsky, Founder, Mediawhizards, LLC, and longtime media sales pro, Kathy Newberger. In this bonus episode,

In this bonus episode captured at CES, Insider Interviews host, E.B. Moss, was joined spontaneously by thought leaders David Berkowitz, Jeff Minsky, and recapped the show with media sales pro, Kathy Newberger. They covered a wide range of topics shaping the future of the industry...and covered some literal miles, too. Hear their firsthand experiences, learn about some cutting-edge technologies, innovative products, and learn about inspiring activations from global companies. 
David Berkowitz explained his own AI Marketers Guild and what’s intrigued him – like AI-powered beauty makeovers to AR projected in Zoom rooms. 
Jeff Minsky - a longtime CES attendee -- dropped in and discussed South Korea’s impressive SK booth presence and its sustainability efforts in media. 
Raoul Davis did a great job representing NTT Sonority's sound zone technology followed by SoundFun's spokesperson on their helpful TV speaker. 
Finally, Kathy Newberger shared some observations as a first-timer and talked about the strong presence of media and marketing pros at CES, sharing highlights from panels and sessions, including savvy insights from “media cartographer” Evan Shapiro. 
While E.B. Moss described some high wattage panelists and speakers, she and also tried some audio speakers, and prepped for the next full episode of her podcast which will continue with attendees focused on rebranding news to changing the standard ad agency model.

Bonus: Tech, Sounds, and Observations at CES with ThoughtLeaders

Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.

Insider Interviews with E.B. Moss

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