Insider Interviews: Media and Marketing Pros

<h4>Podcasting got a seat at the grown-up&#8217;s table at South by SouthWest for the first time, smack in middle of Women’s History Month. So <em>Insider Interviews</em> captured content from three women also making strides in media, during <a href="https://podcastmovement.com/">Podcast Movement Evolutions</a>. I spoke with these media powerhouses at The Podcast Academy / Sounds Profitable co-sponsored booth to talk about building: businesses, communities, the future of media itself&#8230;and building up women everywhere.<br /> <strong><br /> Learn from:</strong></h4> <ul> <li data-section-id="pboawk" data-start="822" data-end="912"><strong>the co-founder of a startup modernizing how print and out-of-home are bought and sold,</strong></li> <li data-section-id="1xgoszj" data-start="913" data-end="1002"><strong>a global communications CEO who has built her career on making messaging move people,</strong></li> <li data-section-id="1u7jdk0" data-start="1003" data-end="1079"><strong>and one of the new forces behind podcasting’s growing presence itself.</strong></li> </ul> <h4>Mach on Modernizing “Premium” Media for a New Era</h4> <p><strong><a href="https://www.linkedin.com/in/bethmach/">Beth Mach</a>, Co-Founder &#38; COO of <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.spacely.media/" data-wildlink-rate-requested="true">Spacely Media</a>, introduces the first transactional marketplace for premium media — giving print, out-of-home, and venue advertising the digital infrastructure it&#8217;s never had. </strong></p> <blockquote><p><strong><em>&#8220;Buying in those channels today still looks like it did 20 years ago — lots of PDFs, lots of phone calls. Spacely closes that gap.&#8221;</em>  </strong></p></blockquote> <p><strong>Their platform replaces friction with functionality, and dashboards instead of PDFs. Like <a href="https://bit.ly/Insider-People">Neil Vogel, in my recent episode</a> with the People, Inc. CEO, Mach is bullish on magazines and makes the case for why brands are coming back to these channels. She also explains why credibility wins the room when you&#8217;re raising money. It shouldn&#8217;t be different as a female founder. But&#8230;  <img fetchpriority="high" decoding="async" class="alignright wp-image-1927" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/IMG_8116-300x226.png" alt="Beth Mach with E.B. Moss" width="340" height="256" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/IMG_8116-300x226.png 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/IMG_8116-768x578.png 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/IMG_8116.png 1000w" sizes="(max-width: 340px) 100vw, 340px" /></strong></p> <blockquote> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong><em>&#8220;Every founder meets skepticism. When you are female, it adds another layer — especially when the room has historically looked a little different.&#8221;</em> — Beth Mach</strong></p> </blockquote> <h4>Lund on Messaging to and for Humans</h4> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]" style="text-align: left;"><strong><a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.linkedin.com/in/wendy-lund/" data-wildlink-rate-requested="true">Wendy Lund</a>, Global CEO of <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.allisonworldwide.com" data-wildlink-rate-requested="true">Allison Worldwide</a> and returning Insider Interviews guest (exactly one year later!), reflects on her path from women’s health advocacy to leading a global agency — and what she’s building now. Her path ran from a master&#8217;s in women&#8217;s history to nonprofit marketing, to running a global agency. With her move to Global CEO of Allison Worldwide and Vice Chair of health at parent company <a href="https://bit.ly/Insider-Sable-Paskalis-YT">Stagwell</a>, Wendy described her enthusiasm for Allison’s strengths, across campaigns, media/influencer, and experiential. </strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]" style="text-align: left;"><strong>She reinforces the importance of listening, purpose-driven work, and addressing ongoing inequities in women’s health and mental health.</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]" style="text-align: left;"><strong><em>&#8220;My favorite value has always been belonging. Do your customers feel like they&#8217;re part of something? To me, that is so sticky.&#8221; </em></strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]" style="text-align: left;"><strong><img decoding="async" class="alignleft wp-image-1928" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/blog-300x125.png" alt="" width="547" height="228" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/blog-300x125.png 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/blog-768x319.png 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/blog.png 920w" sizes="(max-width: 547px) 100vw, 547px" /></strong></p> <p data-start="132" data-end="249"><strong>Her advice for building brand love in a fragmented media world is deceptively simple: be real, and build belonging.</strong></p> <p data-start="256" data-end="397"><strong>She’s also clear-eyed about the disconnect between how much we talk about innovation — and how much attention women’s health actually gets:</strong></p> <blockquote> <p data-start="404" data-end="583"><em><strong>“AI is on the tip of everybody’s tongue — but at the end of the day, it’s also steeped in emotion. And we’re 51% of the population. That means we should get 51% of the attention.” </strong></em><strong>— Wendy Lund</strong></p> </blockquote> <h4>DeMellier Sounds Like an Inspiration</h4> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong><a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.linkedin.com/in/mollydemellier/" data-wildlink-rate-requested="true">Molly DeMellier</a>, Head of Communications at <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://soundsprofitable.com" data-wildlink-rate-requested="true">Sounds Profitable</a>, gives an insider’s scoop on the organization helping shape podcasting’s growing presence at SXSW and beyond. She points to the combined strengths of the co-founders: Bryan Barletta’s (“terrifying”) encyclopedic industry brain and Tom Webster’s research engine, along with her own expanding role shaping panel strategy, supporting retainer clients, and helping partners amplify their stories. Molly describes Sounds Profitable place in podcasting as building community and connection through events, networking, research, and partner support, emphasizing that “Podcasting is really taking off and it&#8217;s the people that power it.”</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>But, noting the industry’s representation gap, takes her role seriously when working on events like Podcast Movement, pondering &#8220;who do I put on stage that&#8217;s going to inspire that next person&#8221; to know they can see themselves podcasting. <img decoding="async" class="alignright wp-image-1937" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/pod-community-300x226.png" alt="" width="372" height="280" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/pod-community-300x226.png 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/pod-community.png 650w" sizes="(max-width: 372px) 100vw, 372px" /></strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>And she closes with something that sticks: her belief that women shouldn&#8217;t have to choose between a career and a family — and why she&#8217;s determined to make sure the next generation sees women in power.</strong></p> <blockquote> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong><em>&#8220;A big fear I have is that women will leave professions not by choice, but by force. And my biggest fear is what about the children who see their mom who didn&#8217;t have a choice?&#8221;</em> — Molly DeMellier</strong></p> </blockquote> <h3 class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>This is Episode 50 in Season 2. I think it sounds like a milestone worth celebrating.  </strong></h3> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Key Moments &#38; Time Codes</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>00:00</strong> — How Podcast Movement Evolutions made its first-ever appearance at SXSW</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>00:53</strong> — Beth Mach explains why Spacely calls it <em>premium</em> media — and why that reframe matters for the industry</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>04:50</strong> — Beth explains how buying a print ad in 2025 still works the way it did 20 years ago — and how Spacely is finally changing that</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>09:40</strong> — Why print titles that shut down years ago are quietly relaunching — and what that signals for brands</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>14:55</strong> — On fundraising as a female founder: the extra layer of skepticism, and how clarity of purpose cuts through it</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>16:30</strong> — Wendy Lund returns one year later as Global CEO of Allison Worldwide — what changed, and why she missed agency life</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>22:21</strong> — What Wendy learned going in-house at Organon: the difference between talking <em>at</em> women and actually listening to them</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>23:16</strong> — Women&#8217;s health today: the innovations gaining ground and the conditions still being undertreated</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>27:35</strong> — How Sounds Profitable brought the podcast industry to SXSW — and why community-building is at the core of everything they do</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>30:57</strong> — What Sounds Profitable partners get: industry counsel, audience research expertise, and Molly&#8217;s evangelism that helps all boats rise!</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>34:59</strong> — Closing thought as a woman in business: rising childcare costs are pushing women out of the workforce not by choice, but by force.</p> <h3>Connect with E.B. Moss and <em>Insider Interviews: With Media &#38; Marketing Experts           </em></h3> <p><strong>LinkedIn: <a href="https://www.linkedin.com/in/mossappeal">https://www.linkedin.com/in/mossappeal</a><br /> </strong><strong>Instagram: <a href="https://www.instagram.com/insiderinterviews">https://www.instagram.com/insiderinterviews</a></strong><br /> <strong>Facebook: <a href="https://www.facebook.com/InsiderInterviewsPodcast/">https://www.facebook.com/InsiderInterviewsPodcast/</a></strong><br /> <strong>Threads: <a href="https://www.threads.net/@insiderinterviews">https://www.threads.net/@insiderinterviews</a><br /> </strong></p> <h3><strong>If you enjoyed this episode, follow <em>Insider Interviews</em>, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: <a href="https://buymeacoffee.com/mossappeal">https://buymeacoffee.com/mossappeal</a>! </strong></h3> <p><img loading="lazy" decoding="async" class="wp-image-1322 aligncenter" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-300x84.png" sizes="auto, (max-width: 275px) 100vw, 275px" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-300x84.png 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-1024x287.png 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-768x216.png 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button.png 1090w" alt="Support this content at buymeacoffee.com/mossappeal " width="275" height="77" /></p>

<h3>I found a smiling Buddha medallion on the sidewalk on my way to the Uber, and I believed it was a sign it would be a good trip. Then I got in the car and discovered my fellow passenger was <a href="https://www.nirandfar.com">Nir Eyal</a> — behavioral designer, Stanford lecturer, and bestselling author with a new book to promote at SXSW: &#8220;Beyond Belief.&#8221;  We were both headed for the same flight. I, of course, invited him to record a podcast episode and he invited me into the United Club lounge record there!</h3> <p><strong>I believed in my good fortune, and belief systems turned out to be the focus of Nir’s work.</strong></p> <blockquote> <h3><strong><em>“We like to say that you’ll believe it when you see it — but in fact, that’s not true. The opposite is true: you see it when you believe it.”</em></strong></h3> <p><strong><em>— Nir Eyal</em></strong></p></blockquote> <p><strong>What I captured in 20 minutes was a masterclass in consumer psychology from one of the most cited thinkers in behavioral design. And a lot of fun. Nir’s first book, &#8220;Hooked&#8221;, gave marketers and product builders a framework for engineering repeat engagement. Yup, he explains his four-step model that of why users keep returning to things like Facebook, Duolingo, Slack, and even my beloved Starbucks.</strong></p> <p><img loading="lazy" decoding="async" class="alignright wp-image-1922" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/belief-systems-240x300.png" alt="How to Revise your Belief Systems by Nir Eyal" width="353" height="441" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/belief-systems-240x300.png 240w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/belief-systems-818x1024.png 818w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/belief-systems-768x961.png 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/belief-systems.png 1130w" sizes="auto, (max-width: 353px) 100vw, 353px" /></p> <p><strong><img loading="lazy" decoding="async" class=" wp-image-1921 alignleft" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/Beyond-Belief-cover-300x238.png" alt="" width="398" height="315" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/Beyond-Belief-cover-300x238.png 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/Beyond-Belief-cover-1024x811.png 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/Beyond-Belief-cover-768x608.png 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/Beyond-Belief-cover.png 1280w" sizes="auto, (max-width: 398px) 100vw, 398px" />His follow-up, &#8220;Indistractable,&#8221; tackled the flip side: how to protect your own focus in a world engineered to steal it. And his new third book makes the case that advertising’s most powerful function isn’t awareness or recall. It’s actually shaping what using a product <em>feels like</em>. Or tastes like.</strong></p> <p><strong>Nir backs this up citing a Stanford fMRI study where participants tasted the exact same wine twice — once labeled cheap, once labeled expensive. Of course they rated the “expensive” pour as tastier, and brain scans confirmed they were genuinely experiencing more pleasure. </strong></p> <p><strong>The implication for marketers is significant: brand belief doesn’t just influence what consumers say about a product — it rewires how they perceive it in real time. As Nir puts it, “we are creating the experience, just as we’re creating the coffee and the cup.”</strong></p> <p><strong>We also get into distraction and focus ( — territory that’s directly relevant to anyone managing teams, creative output, or their own attention. Nir draws a clean line between traction (any action that moves you toward what you planned to do) and distraction (anything that doesn’t) — and gave me a HUGE a-ha understanding about the common assumption that multitasking is counterproductive. You&#8217;re going to want to learn about the distinction between single-channel and multi-channel multitasking.  It&#8217;s how high performers and even distracted performers like me, can structure their time.  (Nir shares his personal system for consuming long-form reading; it&#8217;s a practical tactic worth stealing.)</strong></p> <h3>This conversation was unplanned, unscripted, and recorded forty minutes before boarding a flight. That it delivered this much useful thinking on marketing, behavioral design, consumer psychology, and focus is a testament to how deeply Nir has thought about all of it — and, okay, maybe to the Buddha medallion.</p> <p>Key Moments:</h3> <p><strong>00:00 How a serendipitous ride to the airport turns into an impromptu bonus episode with author Nir Eyal</strong><br data-start="897" data-end="900" /><strong>01:34 Nir’s background: behavioral designer, Stanford lecturer, and author of three books on habits, distraction, and belief</strong><br data-start="1024" data-end="1027" /><strong>02:16 The Hooked framework: the four-step model behind every habit-forming product — and how to apply it</strong><br data-start="1131" data-end="1134" /><strong>03:45 Beyond Belief: why advertising’s real job is shaping experience, not just building awareness</strong><br data-start="1232" data-end="1235" /><strong>06:07 The Stanford fMRI wine study: proof that brand belief changes consumer perception at a neurological level</strong><br data-start="1346" data-end="1349" /><strong>07:50 What marketers consistently underestimate: the experience loop of belief, anticipation, and confirmation</strong><br data-start="1459" data-end="1462" /><strong>08:15 Facts vs. beliefs: a distinction with major implications for messaging and brand strategy</strong><br data-start="1557" data-end="1560" /><strong>09:08 The one condition a product must meet before habit formation is even possible</strong><br data-start="1643" data-end="1646" /><strong>12:45 Traction vs. distraction: a framework for reclaiming focus — and why the difference isn’t the behavior</strong><br data-start="1754" data-end="1757" /><strong>14:11 Why planned downtime isn’t distraction — and how to stop moralizing screen time</strong><br data-start="1842" data-end="1845" /><strong>15:37 The multitasking reframe: single-channel vs. multi-channel, and when doing two things at once actually works</strong><br data-start="1959" data-end="1962" /><strong>17:04 Nir’s read-at-the-gym system: a practical productivity hack for high-volume information consumers</strong><br data-start="2065" data-end="2068" /><strong>18:38 How beliefs shape attitudes and perception — what we’re able to see</strong><br data-start="2141" data-end="2144" /><strong>19:33 Persuasion vs. coercion: the ethical and commercial case for “good” behavioral design</strong></p> <h3>Connect with Nir Eyal<br /> <strong>LinkedIn: <a href="https://www.linkedin.com/in/nireyal/" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/nireyal/&#38;source=gmail&#38;ust=1774044762685000&#38;usg=AOvVaw0x3Zg2aeGbXDMnVvWVkU6Q">https://www.linkedin.com/in/<wbr />nireyal/</a><br /> Instagram: <a href="https://www.instagram.com/nireyal">https://www.instagram.com/nireyal </a></strong><br /> <strong>Get his book <em>Beyond Belief</em>: <a href="http://geni.us/beyondbelief" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=http://geni.us/beyondbelief&#38;source=gmail&#38;ust=1774044762685000&#38;usg=AOvVaw35x7w91Vj5zTTKnRRbSaDg">geni.us/beyondbelief</a></strong></h3> <h3>Connect with E.B. Moss and <em>Insider Interviews: With Media &#38; Marketing Experts           </em></h3> <p><strong>LinkedIn: <a href="https://www.linkedin.com/in/mossappeal">https://www.linkedin.com/in/mossappeal</a><br /> </strong><strong>Instagram: <a href="https://www.instagram.com/insiderinterviews">https://www.instagram.com/insiderinterviews</a></strong><br /> <strong>Facebook: <a href="https://www.facebook.com/InsiderInterviewsPodcast/">https://www.facebook.com/InsiderInterviewsPodcast/</a></strong><br /> <strong>Threads: <a href="https://www.threads.net/@insiderinterviews">https://www.threads.net/@insiderinterviews</a><br /> </strong></p> <h3><strong>If you enjoyed this episode, follow <em>Insider Interviews</em>, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: <a href="https://buymeacoffee.com/mossappeal">https://buymeacoffee.com/mossappeal</a>! </strong></h3> <p><img loading="lazy" decoding="async" class="wp-image-1322 aligncenter" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-300x84.png" sizes="auto, (max-width: 275px) 100vw, 275px" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-300x84.png 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-1024x287.png 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-768x216.png 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button.png 1090w" alt="Support this content at buymeacoffee.com/mossappeal " width="275" height="77" /></p>

<h3 data-start="380" data-end="946">CTV advertising may come with its share of acronyms and moving parts, but about 70% of advertisers say they plan to increase their investment in it, according to the latest industry survey from Premion. Blake Hebert, Premion’s Sr Dir. of Publisher Operations, isn’t surprised by that momentum. But he also knows marketers still face challenges like complexity.</h3> <h3 data-start="380" data-end="946">In Ep. 49, he talks about where the medium stands today—and how Premion is helping simplify the path for local and mid-market advertisers.</h3> <p data-start="948" data-end="1285"><strong>Blake, who just welcomed baby #2, returned to work to help introduce Premion’s baby #4 &#8212; that latest CTV survey done with <a href="https://premion.com/2026-ctv-ott-advertiser-survey/">Advertiser Perceptions</a>. And no one’s crying about this one: only 1% of respondents said they expect to decrease their CTV budgets.  With a rare perspective from being hands on across the buy side and sell side, from agency life <a href="https://insiderinterviews.blubrry.net/2021/01/28/rpa/">at RPA</a> to roles at Hulu and SpotX/Magnite, Blake now has a front-row seat to what’s coming from publishers and platforms. He shares those insights back with internal teams and advertisers to make the CTV landscape easier to navigate. And with us in this conversation.</strong></p> <p data-start="1385" data-end="1690"><strong><img loading="lazy" decoding="async" class="alignright wp-image-1915" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/Cover-AP-2026.png" alt="" width="441" height="245" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/Cover-AP-2026.png 851w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/Cover-AP-2026-300x166.png 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/Cover-AP-2026-768x426.png 768w" sizes="auto, (max-width: 441px) 100vw, 441px" />What advertisers are learning, and what Blake explains particularly well, is that success in CTV isn’t just about shifting dollars into streaming. It’s about understanding how consumers actually watch content today. He was spot on:</strong></p> <blockquote> <h3 data-start="1385" data-end="1690"><strong>&#8220;Consumers don&#8217;t decide to watch linear or stream; they just watch&#8230;. And they’re not just in one place. I’ll watch Amazon Prime and then flip back over to my Hulu app.”</strong></h3> </blockquote> <p data-start="1385" data-end="1690"><strong>So, advertisers have to be spot on everywhere, too, which is exactly why marketers are increasingly planning around “total TV” or converged video strategies instead of separating traditional television and streaming into different buckets.</strong></p> <p data-start="2104" data-end="2503"><strong>Of course, this new world can feel like a maze. Fragmentation, walled gardens, and measurement challenges are still very real issues. Blake walks us through how platforms like Premion try to simplify that complexity by aggregating inventory across multiple streaming partners and layering in data that helps advertisers reach audiences efficiently. They&#8217;re especially focused on supporting local and mid-market advertisers who can now enjoy similar strategies and tactics as the big holding company agencies.</strong></p> <p data-start="2505" data-end="2796"><strong><img loading="lazy" decoding="async" class="alignleft wp-image-1912" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/ctv-and-local-advertisers-1024x567.png" alt="" width="506" height="280" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/ctv-and-local-advertisers-1024x567.png 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/ctv-and-local-advertisers-300x166.png 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/ctv-and-local-advertisers-768x425.png 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/ctv-and-local-advertisers-1536x850.png 1536w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/ctv-and-local-advertisers-2048x1134.png 2048w" sizes="auto, (max-width: 506px) 100vw, 506px" />Another takeaway is about targeting. In digital advertising, the instinct is often to target audiences down to the smallest possible segment. But Blake makes the case that hyper-targeting can sometimes backfire, or just lose some efficiency, especially in smaller geographic markets.</strong></p> <p data-start="2798" data-end="2954"><strong>His advice? Balance precision with scale. If you pile on too many audience filters, you may end up shrinking your available audience more than you intended.</strong></p> <p data-start="2956" data-end="3201"><strong>We also spend time talking about a topic that seems unavoidable in every media conversation right now: AI. Blake’s view is pragmatic and optimistic, particularly for local advertisers who may not have access to large creative or analytics teams. So, he says:</strong></p> <blockquote> <h3 data-start="2956" data-end="3201"><strong data-start="3220" data-end="3333">“The sooner you can embrace it and understand how to use it as a tool, the better you’ll be in the long run.”</strong></h3> </blockquote> <p data-start="3375" data-end="3531"><strong>In fact, he sees #AI helping smaller businesses build creative, optimize campaigns, and generate insights in ways that used to require a lot more resources. But, like taking on CTV, the world has changed!</strong></p> <p data-start="3533" data-end="3755"><strong>We also touch on a few trends that may shape the next phase of CTV advertising, like the growing importance of live sports in streaming environments to new opportunities emerging around gaming and smart TV engagement.</strong></p> <p data-start="3757" data-end="3986"><strong>The good news for me? Blake called in from his hometown of Austin, which is the home of SXSW. </strong></p> <p><img loading="lazy" decoding="async" class=" wp-image-1916 alignright" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/aaf-austin-300x161.png" alt="" width="345" height="185" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/aaf-austin-300x161.png 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/aaf-austin-1024x549.png 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/aaf-austin-768x411.png 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/aaf-austin.png 1090w" sizes="auto, (max-width: 345px) 100vw, 345px" /></p> <p data-start="3757" data-end="3986"><strong>Pair that with his work as president of the local Austin chapter of the <a href="https://aafaustin.org/">American Advertising Federation</a> and I may be very well connected for the <a href="https://www.gsdm.com/">GSD&#38;M</a> party and more! I know people who know people. And now we all know a little more about CTV.</strong></p> <h4 data-start="3988" data-end="4194"><strong>To keep up with the fast-changing world of TV advertising, get the <em>insider</em> <em>scoop</em> in 30 minutes flat on what’s working in CTV right now and how Premion&#8217;s putting it to work.</strong></h4> <h3 data-section-id="tq8bgx" data-start="4201" data-end="4215">Key Moments</h3> <h4 data-start="279" data-end="971">0:00 Changing Perceptions in CTV Advertising: Episode overview<br /> 0:41 Buy side to sell side: why Blake’s perspective on CTV is different<br /> 2:00 Premion’s edge: simplifying CTV for local advertisers<br /> 3:44 The headline stat: 70% growing CTV budgets — only 1% cutting<br /> 5:23 Why “linear vs. streaming” is the wrong question<br /> 7:26 Curation explained: smarter than the old ad-network model<br /> 12:02 Walled gardens don’t contain consumers — and that matters<br /> 15:00 AI as an equalizer for under-resourced local advertisers<br /> 18:00 The targeting trap: how over-targeting shrinks your audience<br /> 21:02 Live sports and more new opportunities<br /> 26:09 AAF Austin Shoutout</h4> <h3>Connect with <a href="https://www.linkedin.com/in/blake-hebert/">Blake Hebert</a> and <a href="http://premion.com/">Premion</a></h3> <p><strong>Download the <a href="https://premion.com/2026-ctv-ott-advertiser-survey/">Advertiser Perceptions 2026 Survey</a></strong></p> <p><img loading="lazy" decoding="async" class="aligncenter size-medium wp-image-1911" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/blake-E.B.-screengrab-300x166.png" alt="" width="300" height="166" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/blake-E.B.-screengrab-300x166.png 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/blake-E.B.-screengrab.png 359w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p> <h3>Connect with E.B. Moss and <em>Insider Interviews: With Media &#38; Marketing Experts           </em></h3> <p><strong>LinkedIn: <a href="https://www.linkedin.com/in/mossappeal">https://www.linkedin.com/in/mossappeal</a><br /> </strong><strong>Instagram: <a href="https://www.instagram.com/insiderinterviews">https://www.instagram.com/insiderinterviews</a></strong><br /> <strong>Facebook: <a href="https://www.facebook.com/InsiderInterviewsPodcast/">https://www.facebook.com/InsiderInterviewsPodcast/</a></strong><br /> <strong>Threads: <a href="https://www.threads.net/@insiderinterviews">https://www.threads.net/@insiderinterviews</a><br /> </strong></p> <h3><strong>If you enjoyed this episode, follow <em>Insider Interviews</em>, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: <a href="https://buymeacoffee.com/mossappeal">https://buymeacoffee.com/mossappeal</a>! </strong></h3> <p><img loading="lazy" decoding="async" class="wp-image-1322 aligncenter" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-300x84.png" sizes="auto, (max-width: 275px) 100vw, 275px" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-300x84.png 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-1024x287.png 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-768x216.png 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button.png 1090w" alt="Support this content at buymeacoffee.com/mossappeal " width="275" height="77" /></p>

<h3 data-start="350" data-end="615">This bonus episode of <em data-start="372" data-end="421">Insider Interviews: With Media &#38; Marketing Pros</em> came together super spontaneously at <strong data-start="462" data-end="489">On Air Fest </strong>in Brooklyn, where podcasters, creators, and technologists gathered recently to talk about the future of audio and, no spoiler alert, the future of AI.</h3> <p data-start="617" data-end="855"><strong>After a keynote session that talked about living WITH machines by keeping humanity present I had to grab Baratunde Thurston and Terry Rice to keep talking about how creators, entrepreneurs, (and parents) are navigating exactly that. Both of these conversations landed on the same core idea as my previous <a href="http://bit.ly/Insider-JackMyers">episode with Jack Myers</a>: </strong></p> <p data-start="617" data-end="855"><strong data-start="1028" data-end="1109">The real differentiator won’t be the machines—it’ll be the humans using them.</strong></p> <p data-start="1111" data-end="1298">Baratunde Thurston, author, speaker, comedian, and &#8220;thought leader of interdependence,&#8221; has been thinking about this balance for years and created his podcast <em data-start="1181" data-end="1201">Life with Machines</em> to really explore that. As he asks:</p> <blockquote> <h3 style="text-align: center;" data-start="1300" data-end="1407"><strong data-start="1300" data-end="1369">How do we live well with technology, instead of just enduring it?</strong></h3> <p class="not-prose mt-0! mb-0! flex-auto truncate"><img loading="lazy" decoding="async" class="wp-image-1891 alignright" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/life-with-machines-page.png" alt="" width="597" height="299" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/life-with-machines-page.png 1218w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/life-with-machines-page-300x150.png 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/life-with-machines-page-1024x512.png 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/life-with-machines-page-768x384.png 768w" sizes="auto, (max-width: 597px) 100vw, 597px" /><strong>Living Well with Tech per Baratunde</strong></p> </blockquote> <p data-start="1409" data-end="1629">He’s experimenting with AI directly in his own creative process—even creating an AI character named “Blair” as a kind of co-producer on his show. But he’s also clear that there’s a line between assistance and authorship.</p> <p data-start="1631" data-end="1782">#AI can help with research, feedback, or execution. But the deeper creative work, like ideas, voice, perspective, still needs to come from a human.</p> <blockquote> <h3 data-start="1786" data-end="1957"><strong>“There’s something slower and messier about crafting things yourself—but there’s also a pride of creativity that I want to maintain.” </strong></h3> </blockquote> <p data-start="1959" data-end="2051">Baratunde, and not surprisingly after him Terry Rice, also raised an issue that’s only going to become more important: <strong data-start="2034" data-end="2051">authenticity.</strong></p> <p><img loading="lazy" decoding="async" class="wp-image-1895 alignleft" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/Baratunde-Headshot-blue.png" alt="" width="311" height="403" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/Baratunde-Headshot-blue.png 1500w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/Baratunde-Headshot-blue-232x300.png 232w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/Baratunde-Headshot-blue-791x1024.png 791w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/Baratunde-Headshot-blue-768x994.png 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/Baratunde-Headshot-blue-1187x1536.png 1187w" sizes="auto, (max-width: 311px) 100vw, 311px" /></p> <p data-start="2053" data-end="2288">As generative AI content becomes harder to identify, the industry may need new ways to verify that a real person is behind what we’re seeing, hearing, or reading. Some technologists are already exploring ideas like “proof of humanity.” But Baratunde’s take was refreshingly simple:</p> <blockquote data-start="2337" data-end="2475"> <p data-start="2339" data-end="2475">“I think the thing we’re going to trust the most is this: I feel you. We’re sharing the same air.” (He grabbed my arm to illustrate, saying &#8220;THIS is what matters.&#8221;)</p> </blockquote> <p data-start="2477" data-end="2624">In other words, real-world presence and connection may become even more valuable in a digital ecosystem increasingly filled with synthetic content.</p> <p data-start="2626" data-end="2849">My second conversation was with <strong data-start="2658" data-end="2672">Terry Rice</strong>, entrepreneur, speaker, and host of <em data-start="2709" data-end="2721">The Signal</em>, a podcast designed to help entrepreneurs cut through the noise and focus on practical strategies for growing their businesses.<img loading="lazy" decoding="async" class="alignright wp-image-1893" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/apple-fiverr.png" alt="" width="508" height="287" /></p> <p data-start="2851" data-end="3048">Terry uses AI in his own workflow, like generating prep guides before interviews (which I wish I had done for these spontaneous chats!) or organizing research.</p> <p data-start="2851" data-end="3048"> <p data-start="2851" data-end="3048"> <p data-start="2851" data-end="3048"> <p data-start="2851" data-end="3048"> <p data-start="2851" data-end="3048"> <p data-start="2851" data-end="3048"> <p data-start="2851" data-end="3048">He also got so inspired by his kids that he built a way to help parents, with a way to build their own app for their kids!<img loading="lazy" decoding="async" class="wp-image-1894 alignleft" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/build-with-them.png" alt="" width="429" height="238" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/build-with-them.png 1914w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/build-with-them-300x166.png 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/build-with-them-1024x567.png 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/build-with-them-768x425.png 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/03/build-with-them-1536x851.png 1536w" sizes="auto, (max-width: 429px) 100vw, 429px" /></p> <p data-start="2851" data-end="3048">Trust me, you have to listen and hear what he did.</p> <p data-start="2851" data-end="3048">But he made an important distinction: the value isn’t letting AI do all the thinking. It’s knowing what good looks like.</p> <blockquote data-start="3086" data-end="3201"> <h3 data-start="3088" data-end="3201"><strong>“The real skill isn’t producing every answer yourself—it’s recognizing when something is good and when it isn’t.”</strong></h3> </blockquote> <p data-start="3203" data-end="3391">That was one of those lightbulb emoji comments. It&#8217;s also a mindset that he’s already teaching his kids. In fact, his ten-year-old daughter summed it up in a way that might be the most useful rule for all of us navigating AI right now:</p> <blockquote data-start="3393" data-end="3424"> <h3 data-start="3395" data-end="3424"><strong>“It’s okay to fight with AI.”</strong></h3> </blockquote> <p data-start="3426" data-end="3468">Out of the mouths of (this generation&#8217;s) babes. Question it. Push back. Refine the answer.</p> <p data-start="3470" data-end="3604">Through lines? <strong>AI will absolutely change how content gets made and how businesses operate. But creativity, judgment, curiosity—and yes, a little humanity—are still very much part of the equation.</strong></p> <p data-start="3712" data-end="3776">And for now at least, that’s something machines can’t replicate. (But props to Chat GPT for helping me summarize some of this brilliance!)</p> <h3>Key Moments:</h3> <p><strong>01:36 – Baratunde Thurston on the philosophy behind <em data-start="3918" data-end="3938">Life with Machines</em></strong><br data-start="3938" data-end="3941" /><strong>02:40 – Experimenting with AI as a co-producer</strong><br data-start="3991" data-end="3994" /><strong>03:20 – Where creators should draw the line with AI</strong><br data-start="4049" data-end="4052" /><strong>06:43 – The emerging concept of “proof of humanity”</strong><br data-start="4107" data-end="4110" /><strong>07:55 – Why physical presence may matter more in an AI world</strong><br data-start="4174" data-end="4177" /><strong>10:13 – Should AI try to imitate humans?</strong><br data-start="4221" data-end="4224" /><strong>11:10 – Could real human experiences become a luxury?</strong><br data-start="4281" data-end="4284" /><strong>12:18 – AI’s environmental impact and future possibilities</strong><br /> <strong>15:54 – Build With Them AI Parenting</strong><br /> <strong>17:18 –  A Brand Marriage: The Signal and Fiverr</strong><br /> <strong>19:54 –  Vulnerability Builds Trust</strong><br /> <strong>22:47 –  No Guilt Using LLMs</strong><br /> <strong>23:52 –  Teaching Kids to Challenge AI</strong></p> <h3><strong>Connect With:</strong></h3> <h3><a href="https://www.baratunde.com/">Baratunde Thurston</a> — Author, comedian, cultural thought leader; host of <a href="https://podcasts.apple.com/us/podcast/life-with-machines/id1766829040"><em>Life with Machines</em></a> Podcast</h3> <h3><a href="https://terryrice.co/">Terry Rice</a> — Journalist, entrepreneur; host of <a href="https://podcasts.apple.com/us/podcast/the-signal-by-fiverr/id1770582673"><em>The Signal</em></a> and founder of <a href="https://buildwiththem.com/about">Build With Them</a></h3> <h3><a href="http://onairfest.com">On Air Fest</a></h3> <h3>Connect with E.B. Moss and <em>Insider Interviews: With Media &#38; Marketing Experts           </em></h3> <h3><strong>LinkedIn: <a href="https://www.linkedin.com/in/mossappeal">https://www.linkedin.com/in/mossappeal</a><br /> </strong><strong>Instagram: <a href="https://www.instagram.com/insiderinterviews">https://www.instagram.com/insiderinterviews</a></strong><br /> <strong>Facebook: <a href="https://www.facebook.com/InsiderInterviewsPodcast/">https://www.facebook.com/InsiderInterviewsPodcast/</a></strong><br /> <strong>Threads: <a href="https://www.threads.net/@insiderinterviews">https://www.threads.net/@insiderinterviews</a><br /> </strong></h3> <h4>Substack: <a href="https://mossappeal.substack.com/">Moss Hysteria</a></h4> <h3><strong>Please follow <em>Insider Interviews</em>, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: <a href="https://buymeacoffee.com/mossappeal">https://buymeacoffee.com/mossappeal</a>!  THANK YOU for listening!</strong></h3> <p><img loading="lazy" decoding="async" class="wp-image-1322 aligncenter" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-300x84.png" sizes="auto, (max-width: 275px) 100vw, 275px" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-300x84.png 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-1024x287.png 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-768x216.png 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button.png 1090w" alt="Support this content at buymeacoffee.com/mossappeal " width="275" height="77" /></p>

<div class="group relative inline-flex gap-2 bg-bg-300 rounded-xl pl-2.5 py-2.5 break-words text-text-100 transition-all max-w-[75ch] flex-col !px-4 max-w-[85%]"> <div class="flex flex-row gap-2 relative"> <div class="flex-1"> <div class="font-large !font-user-message grid grid-cols-1 gap-2 py-0.5 relative" data-testid="user-message"> <h3 data-start="2223" data-end="2299">Jack Myers has been sharing observations and insights about media longer than some platforms have even existed.</h3> <h4 data-start="2301" data-end="2592">I used to study his &#8220;Jack Myers Report,&#8221; when I started in cable and it was actually the first <em>faxed</em> newsletter. Then fast forward a decade or two and I became the first Managing Editor of Jack&#8217;s next successful communications platform: <a href="https://www.mediavillage.com/the-thought-leaders/?type=latest">Media Village</a>! Its thousands of articles, interviews, and executive insights now serve as a living history of the business. That was where I created my first podcast&#8230;and fast forward another decade and Jack has his own podcast now, too&#8230; and has authored some <a href="https://jackmyersbooks.com/books">seven books</a>! <img loading="lazy" decoding="async" class="alignright wp-image-1878" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/02/Jack-Gennexus-282x300.jpg" alt="" width="220" height="234" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/02/Jack-Gennexus-282x300.jpg 282w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/02/Jack-Gennexus.jpg 624w" sizes="auto, (max-width: 220px) 100vw, 220px" /></h4> <h4 data-start="2301" data-end="2592">But DON&#8217;T fast forward through this half hour of gems from Jack that will inform and inspire you about how we may not really BE in a &#8220;technology-first era.&#8221;</h4> <p data-start="2301" data-end="2592"><strong>Jack acknowledges he can relate to Don Quixote as some might think he&#8217;s &#8220;tilting at windmills&#8221; in fighting the perception that humanity will prevail in our tech-focused world. Why? Because Jack has seen and understands the through line of it across generational changes&#8230;and as a strategy.</strong></p> <p data-start="2594" data-end="2902"><strong>In this episode &#8212; and in fact in his own show with Tim Spengler, called <a href="https://podcasts.apple.com/us/podcast/lead-human-with-jack-myers-and-tim-spengler/id1869072682"><em>Lead Human</em></a> &#8212; we talk about what it means to be “human first” in a technology-accelerated era. We topline what empathetic leadership, performance culture, and how organizations are recalibrating as they navigate AI. He and Tim go deep on those topics, so check it out.</strong></p> <p data-start="3205" data-end="3556"><strong><img loading="lazy" decoding="async" class="alignleft wp-image-1875" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/02/lead-human-mv.png" alt="Page from Media Village featuring Lead Human Podcast" width="693" height="400" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/02/lead-human-mv.png 2346w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/02/lead-human-mv-300x173.png 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/02/lead-human-mv-1024x592.png 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/02/lead-human-mv-768x444.png 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/02/lead-human-mv-1536x888.png 1536w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/02/lead-human-mv-2048x1184.png 2048w" sizes="auto, (max-width: 693px) 100vw, 693px" />In what Jack calls a human-recalibrated era, he’s seeing a shift from “people first” as a cultural slogan to “people first” as a performance strategy — embedded into compensation, collaboration models, and operating systems.</strong></p> <blockquote> <h3 style="text-align: center;" data-start="3558" data-end="3763"><strong>“It’s not about how much content we produce, but how thoughtfully we decide what deserves to exist and be amplified.”</strong></h3> </blockquote> <p data-start="3558" data-end="3763"><strong>But now that we&#8217;re both in podcasting how does this Media Ecologist see it as a business model? He explains the tension between programmatic advertising and authenticity, and why speed — in content, in media, in AI — may be the most overrated metric in the room.</strong></p> <p>&#160;</p> <figure id="attachment_1876" aria-describedby="caption-attachment-1876" style="width: 394px" class="wp-caption alignright"><img loading="lazy" decoding="async" class="wp-image-1876" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/02/advancing-diversity-300x169.jpg" alt="" width="394" height="222" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/02/advancing-diversity-300x169.jpg 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/02/advancing-diversity-1024x576.jpg 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/02/advancing-diversity-768x432.jpg 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/02/advancing-diversity.jpg 1280w" sizes="auto, (max-width: 394px) 100vw, 394px" /><figcaption id="caption-attachment-1876" class="wp-caption-text">Early podcasting days at MediaVillage</figcaption></figure> <p data-start="3765" data-end="3947"><strong>And yes, we cover his latest reinvention: a historical fiction novel, a forthcoming science fiction trilogy, and what writing fiction reveals about understanding the human condition.</strong></p> <p data-start="3949" data-end="4176"><strong>At the end, I ask Jack what he hopes the media industry embraces more of — and less of — in the years ahead. His answer is less sentimental than you might expect, and more structural than most pundits are willing to articulate.</strong></p> <p data-start="4178" data-end="4316"><strong>This conversation spans decades of media evolution — from fax machines to AI voice replication — but it ultimately comes down to one idea:</strong></p> <p data-start="4318" data-end="4355"><strong>Speed without judgment is just noise.</strong></p> </div> </div> </div> </div> <h3><strong>Key Highlights:</strong></h3> <p data-start="1693" data-end="1806"><strong>01:34 – What “human first” really means in media.</strong></p> <p data-start="1693" data-end="1806"><strong>02:17 – Just the fax&#8230; the start of tracking generational shifts.</strong></p> <p data-start="1693" data-end="1806"><strong>05:18 – Media Village: The house that Jack built  &#8211; on relationships and thought leadership</strong></p> <p data-start="2168" data-end="2260"><strong>09:44 – How good listening led to a podcast &#8212; first for E.B., now for Jack</strong></p> <p data-start="2262" data-end="2390"><strong>12:02 – Launching a leadership podcast in the AI era and how empathy is a performance strategy </strong></p> <p data-start="2392" data-end="2488"><strong>19:32 – Technology-first or a time for human recalibration.</strong></p> <p data-start="2392" data-end="2488"><strong>23:50 – The future of podcast monetization</strong></p> <p data-start="2392" data-end="2488"><strong>28:32 – His pivot to fiction (or is it?!) in <em>The Kissinger Conspiracy</em></strong></p> <p data-start="2392" data-end="2488"><strong>32:17 – Media’s inflection point. </strong><strong>More responsibility. Less addiction to speed. Think ecosystem — not silos.</strong></p> <h3>Connect with Jack Myers:</h3> <p><strong><a href="https://www.jackmyers.com/">Jack Myers</a></strong></p> <p><strong><a href="https://www.jackmyers.com/themyersreport/">The Jack Myers Report </a></strong></p> <h3>Connect with E.B. Moss and <em>Insider Interviews: With Media &#38; Marketing Experts           </em></h3> <h4><strong>LinkedIn: <a href="https://www.linkedin.com/in/mossappeal">https://www.linkedin.com/in/mossappeal</a><br /> </strong><strong>Instagram: <a href="https://www.instagram.com/insiderinterviews">https://www.instagram.com/insiderinterviews</a></strong><br /> <strong>Facebook: <a href="https://www.facebook.com/InsiderInterviewsPodcast/">https://www.facebook.com/InsiderInterviewsPodcast/</a></strong><br /> <strong>Threads: <a href="https://www.threads.net/@insiderinterviews">https://www.threads.net/@insiderinterviews</a><br /> </strong></h4> <h4>Substack: <a href="https://mossappeal.substack.com/">Moss Hysteria</a></h4> <h3><strong>Please follow <em>Insider Interviews</em>, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: <a href="https://buymeacoffee.com/mossappeal">https://buymeacoffee.com/mossappeal</a>!  THANK YOU for listening!</strong></h3> <p><img loading="lazy" decoding="async" class="wp-image-1322 aligncenter" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-300x84.png" sizes="auto, (max-width: 275px) 100vw, 275px" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-300x84.png 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-1024x287.png 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-768x216.png 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button.png 1090w" alt="Support this content at buymeacoffee.com/mossappeal " width="275" height="77" /></p>