<h3>I&#8217;m heading off to the <a href="https://www.sportsbusinessjournal.com/Articles/2024/11/22/sbj-forty-under-40-25-anniversary-celebration?hl=40+under+40&amp;sc=0&amp;publicationSource=search">Sports Business Journal&#8217;s</a> 25th annual celebration tonight (11/22), toasting &#8220;40 Under 40&#8221; in Sports Marketing, which includes the CEO of <a href="https://www.usafencing.org/">USA Fencing</a>, Phil Andrews. So, in homage, and since his triumphant return from the Olympics and Paralympics which took place after this recording, I&#8217;m sharing a replay of our Insider Interviews episode, ICYMI! 
And, if you were living under a rock, know that history was made. I asked Phil for his recap and he said:</h3>
<blockquote>
<h3>&#8220;We made history at Paris 2024 on and off the piste, sharing the gold medal lead for the first time and an historic all-American final. Back home we had 35,000 people try Fencing over the Games, moved from 12th to 6th in our media share and have seen 12.7% growth in the business post-Games; while <a href="https://www.sportsbusinessjournal.com/Articles/2024/08/06/usa-fencing">we’ve signed 4 new partners</a>, including a record breaking deal with Italian brand Macron who are seeing the benefits from our expanded presence.” &#8212; Phil Andrews</h3>
</blockquote>
<h3>Wow. So, to better understand how niche sports like fencing can not only stay relevant but grow their fanbase, here&#8217;s Phil Andrews, who I called the <a href="https://www.youtube.com/watch?v=3u7EIiohs6U&amp;ab_channel=AppleTV">British Ted Lasso</a> for bringing a Midas touch to the world of parries and ripostes as CEO. I also encourage you to visit the <a href="https://www.usafencing.org/news">team News site</a> to really see why Phil is being honored: from promoting the sport to a diverse community to growing sponsorships to innovating ways to increase awareness through sweepstakes and experiential marketing. He is, himself, gold.</h3>
<h4>In advance of <a href="https://www.usafencing.org/news_article/show/1313922">the Paris Olympic Games</a>, Phil and I explored how he&#8217;s applying creative strategies to boost awareness, revenue, and membership in a sport that still takes some explaining. Which he does beautifully.</h4>
<img fetchpriority="high" decoding="async" class="alignleft wp-image-1444 " src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/Palombo-Epi-23-300x300.png" alt="" width="393" height="393" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/Palombo-Epi-23-300x300.png 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/Palombo-Epi-23-1024x1024.png 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/Palombo-Epi-23-150x150.png 150w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/Palombo-Epi-23-768x768.png 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/Palombo-Epi-23-650x650.png 650w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/Palombo-Epi-23-350x350.png 350w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/Palombo-Epi-23-90x90.png 90w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/Palombo-Epi-23.png 1080w" sizes="(max-width: 393px) 100vw, 393px" />For this audience, he also shares his data-driven approach to attracting sponsors, revealing, &#8220;We have to, to be candid, fight dirty a little bit. We don&#8217;t have the brand of a New York Yankees or even a USA Gymnastics where you&#8217;re buying brand and eyeballs. But we have data, we have people, and we have a direct road to them.&#8221;
This innovative thinking has led to partnerships with brands like Naked Wines, Avis, and Hilton. Phil even teases an upcoming sponsorship that&#8217;s perfectly on-point: the &#8220;Official Fence of Fencers.&#8221; Talk about targeted marketing!
But it&#8217;s not all about the money. Phil is passionate about making fencing accessible to all. He discusses USA Fencing&#8217;s award-winning diversity and inclusion initiatives, including the &#8220;Fencing the Gap&#8221; program. &#8220;The idea of Fencing the Gap is very simple. It&#8217;s grant funding that we can put towards fencers who otherwise can&#8217;t afford to play the sport,&#8221; Phil explains.
<h3>Get ready for some Olympic-sized insights as Phil breaks down:</h3>
&#8211; The complexities of Olympic sponsorships (it&#8217;s not as simple as you might think!) vs sponsorships of the NGBs (National Governing Bodies). 
&#8211; How USA Fencing is bringing the <a href="https://www.usafencing.org/fencingacrossamerica">Olympic experience to communities across America</a> allowing locals to fence with some greats in 10 cities this summer.  
&#8211; The surprising connection between fencing and the NCAA (hint: it&#8217;s not just about the sport) 
&#8211; Why listing women first in team announcements is a small but powerful change.
<figure id="attachment_1229" aria-describedby="caption-attachment-1229" style="width: 603px" class="wp-caption aligncenter"><img decoding="async" class=" wp-image-1229" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/07/Team_USA_Fencers_header-300x180.png" alt="" width="603" height="362" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/07/Team_USA_Fencers_header-300x180.png 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/07/Team_USA_Fencers_header-1024x614.png 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/07/Team_USA_Fencers_header-768x461.png 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/07/Team_USA_Fencers_header.png 1500w" sizes="(max-width: 603px) 100vw, 603px" /><figcaption id="caption-attachment-1229" class="wp-caption-text">Olympic-bound Team USA Fencing</figcaption></figure>
<img decoding="async" class="wp-image-1442 alignright" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/paralympics-300x168.jpg" alt="" width="533" height="298" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/paralympics-300x168.jpg 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/paralympics-1024x574.jpg 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/paralympics-768x431.jpg 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/paralympics-1536x861.jpg 1536w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/paralympics-2048x1148.jpg 2048w" sizes="(max-width: 533px) 100vw, 533px" />
As a bonus, listeners get a glimpse into Phil&#8217;s personal life, including his connection to me (spoiler: we met last year when I discovered we were related by marriage!). Phil even shares why he told <a href="https://www.sportsbusinessjournal.com/Articles/2024/06/17/forty-under-40-podcasts?hl=Phil+andrews">Sports Business Journal</a> in his interview as a &#8220;40 Under 40&#8221; that Insider Interviews is his go-to podcast!: 
<blockquote>&#8220;A lot of what I&#8217;ve done over my career is taking other people&#8217;s ideas and applying them into Olympic and Paralympic sport. That&#8217;s how we&#8217;ve done things differently. And so I find it a great way to listen to, as the title suggests, an insider and apply their ideas to what we do.&#8221;</blockquote>
<figure id="attachment_1227" aria-describedby="caption-attachment-1227" style="width: 265px" class="wp-caption alignright"><a href="https://www.sportsbusinessjournal.com/Articles/2024/06/17/forty-under-40-podcasts?hl=Phil+andrews"><img loading="lazy" decoding="async" class="wp-image-1227" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/07/Phil-SBJ-Podcasts-169x300.jpg" alt="" width="265" height="470" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/07/Phil-SBJ-Podcasts-169x300.jpg 169w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/07/Phil-SBJ-Podcasts-578x1024.jpg 578w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/07/Phil-SBJ-Podcasts-768x1362.jpg 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/07/Phil-SBJ-Podcasts-866x1536.jpg 866w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/07/Phil-SBJ-Podcasts.jpg 1080w" sizes="(max-width: 265px) 100vw, 265px" /></a><figcaption id="caption-attachment-1227" class="wp-caption-text">This &#8220;40 under 40&#8221; picked Insider Interviews as #1!</figcaption></figure>
Whether you&#8217;re a marketing pro looking for fresh ideas, a sports enthusiast curious about the business behind the games, or just someone who appreciates a good underdog story, this episode delivers gold medal-worthy insights.
En garde, ready, listen!
<h3>Highlights:</h3>
[0:00:03] Meet Phil Andrews, the CEO of USA Fencing, and his Ted Lasso-like career 
[00:04:57] Phil explains NGBs, the three types of fencing &#8211; saber, foil, and epee—and their cool origins 
[0:10:26] How partnerships with CrossFit and Rogue Fitness revamped USA Weightlifting and drove female participation and revenue 
[0:19:57] Launch of &#8220;<a href="https://www.usafencing.org/fencingacrossamerica">Fencing Across America</a>&#8221; initiative with surprise athlete visits and influencer help this summer 
[00:24:09] How big nationwide events and data-driven marketing is attracting sponsors 
[00:31:29] Unraveling the complexities of Olympic sponsorships 
[00:37:42] USA Fencing&#8217;s award-winning diversity and inclusion efforts 
[00:40:27] &#8220;Fencing the Gap&#8221; grows participation by all 
[00:43:15] Personal connections and Phil&#8217;s personal brand&#8230;and advice for aspiring marketers and leaders
<h4>Find Phil at: <a href="https://www.linkedin.com/in/philandrews2/">https://www.linkedin.com/in/philandrews2/</a></h4>
Team USA &#8211; Instagram: <a href="https://www.instagram.com/usafencing/">https://www.instagram.com/usafencing/</a>
<h3>Connect with Insider Interviews:</h3>
Instagram: <a href="https://www.instagram.com/insiderinterviews">https://www.instagram.com/insiderinterviews</a>
Facebook: <a href="https://www.facebook.com/InsiderInterviewsPodcast/">https://www.facebook.com/InsiderInterviewsPodcast/</a>
YouTube: <a href="https://bit.ly/InsiderInterviews-YouTubePlaylist">https://bit.ly/InsiderInterviews-YouTubePlaylist</a>
LinkedIn: <a href="https://www.linkedin.com/in/mossappeal">https://www.linkedin.com/in/mossappeal</a>
Threads: <a href="https://www.threads.net/@insiderinterviews">https://www.threads.net/@insiderinterviews</a>
 X: <a href="https://x.com/InsiderIntervws">https://x.com/InsiderIntervws</a>
<h4></h4>

<description>I'm heading off to the Sports Business Journal's 25th annual celebration tonight (11/22), toasting "40 Under 40" in Sports Marketing, which includes the CEO of USA Fencing, Phil Andrews. So, in homage, and since his triumphant return from the Olympics and Paralympics which took place after this recording, I'm sharing a replay of our Insider Interviews episode, ICYMI!
And, if you were living under a rock, know that history was made. I asked Phil for his recap and he said:

"We made history at Paris 2024 on and off the piste, sharing the gold medal lead for the first time and an historic all-American final. Back home we had 35,000 people try Fencing over the Games, moved from 12th to 6th in our media share and have seen 12.7% growth in the business post-Games; while we’ve signed 4 new partners, including a record breaking deal with Italian brand Macron who are seeing the benefits from our expanded presence.” -- Phil Andrews

Wow. So, to better understand how niche sports like fencing can not only stay relevant but grow their fanbase, here's Phil Andrews, who I called the British Ted Lasso for bringing a Midas touch to the world of parries and ripostes as CEO. I also encourage you to visit the team News site to really see why Phil is being honored: from promoting the sport to a diverse community to growing sponsorships to innovating ways to increase awareness through sweepstakes and experiential marketing. He is, himself, gold.
In advance of the Paris Olympic Games, Phil and I explored how he's applying creative strategies to boost awareness, revenue, and membership in a sport that still takes some explaining. Which he does beautifully.
For this audience, he also shares his data-driven approach to attracting sponsors, revealing, "We have to, to be candid, fight dirty a little bit. We don't have the brand of a New York Yankees or even a USA Gymnastics where you're buying brand and eyeballs. But we have data, we have people, and we have a direct road to them."

This innovative thinking has led to partnerships with brands like Naked Wines, Avis, and Hilton. Phil even teases an upcoming sponsorship that's perfectly on-point: the "Official Fence of Fencers." Talk about targeted marketing!

But it's not all about the money. Phil is passionate about making fencing accessible to all. He discusses USA Fencing's award-winning diversity and inclusion initiatives, including the "Fencing the Gap" program. "The idea of Fencing the Gap is very simple. It's grant funding that we can put towards fencers who otherwise can't afford to play the sport," Phil explains.
Get ready for some Olympic-sized insights as Phil breaks down:
- The complexities of Olympic sponsorships (it's not as simple as you might think!) vs sponsorships of the NGBs (National Governing Bodies).
- How USA Fencing is bringing the Olympic experience to communities across America allowing locals to fence with some greats in 10 cities this summer. 
- The surprising connection between fencing and the NCAA (hint: it's not just about the sport)
- Why listing women first in team announcements is a small but powerful change.

Olympic-bound Team USA Fencing



As a bonus, listeners get a glimpse into Phil's personal life, including his connection to me (spoiler: we met last year when I discovered we were related by marriage!). Phil even shares why he told Sports Business Journal in his interview as a "40 Under 40" that Insider Interviews is his go-to podcast!: 
"A lot of what I've done over my career is taking other people's ideas and applying them into Olympic and Paralympic sport. That's how we've done things differently. And so I find it a great way to listen to, as the title suggests, an insider and apply their ideas to what we do."
This "40 under 40" picked Insider Interviews as #1!

Whether you're a marketing pro looking for fresh ideas, a sports enthusiast curious about the business behind the games, or just someone who appreciates a good underdog stor...</description>

Celebrating a Sports Business Journal "40 Under 40" Sports Marketer

As Sports Business Journal celebrates 25 years of "40 Under 40" Sports Marketers, I pay homage to one: USA Fencing CEO, Phil Andrews, in a replay of our podcast parry before he headed off to the Paris 2024 Olympics! This is still "marketing gold" with a slight update in the show notes summarizing their success on the "piste" and with a slew of new sponsors. Enjoy this bonus repeat of S2 Epi 23 of Insider Interviews: With Media and Marketing Experts.

Another Parry with USA Fencing’s Phil Andrews: Bonus Replay

<h3 style="text-align: left;">In a fast run through the Javits Center prepping for 120,000 visitors, here&#8217;s a BONUS episode with exclusive behind-the-scenes conversations with sponsors of the TCS New York City Marathon!</h3>
<img loading="lazy" decoding="async" class=" wp-image-1421 alignleft" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/expo23_sm_392-300x169.jpg" alt="" width="488" height="275" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/expo23_sm_392-300x169.jpg 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/expo23_sm_392-768x432.jpg 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/expo23_sm_392.jpg 800w" sizes="(max-width: 488px) 100vw, 488px" />
<h3 style="text-align: left;">Thanks to <a href="https://www.nyrr.org/tcsnycmarathon">NY Road Runners &#8211; the creator of the largest marathon in the world</a> &#8212; I spontaneously interviewed five lead NYRR partners about why these brands invest in events.</h3>
Gain insights from representatives of TCS, New Balance, United Airlines, MasterCard, and Citizens Bank, as they discuss their motivations and the impact of their sponsorship. Highlights include New Balance&#8217;s massive retail setup, TCS&#8217;s Future Athlete Project showcasing innovative sports technology, Mastercard&#8217;s data on the marathon&#8217;s economic impact on small businesses, United Airlines promotion and travel tech and Citizen&#8217;s goal to &#8220;edutain.&#8221;
Each brand shares unique perspectives, from fostering community involvement to leveraging technology for enhanced health and well-being. Join us for a 15-minute deep dive into the world of marathon sponsorships!
<figure id="attachment_1422" aria-describedby="caption-attachment-1422" style="width: 374px" class="wp-caption alignright"><img loading="lazy" decoding="async" class="wp-image-1422" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/show-snapshots-h-300x300.jpg" alt="" width="374" height="374" /><figcaption id="caption-attachment-1422" class="wp-caption-text">Javits Center Prep, United Airlines Tech, Bib Pick Up, New Balance &#8220;Run Your Way&#8221;</figcaption></figure>
&nbsp;
<figure id="attachment_1435" aria-describedby="caption-attachment-1435" style="width: 300px" class="wp-caption alignleft"><img loading="lazy" decoding="async" class="size-medium wp-image-1435" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/mastercard-booth-300x200.jpg" alt="" width="300" height="200" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/mastercard-booth-300x200.jpg 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/mastercard-booth-1024x683.jpg 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/mastercard-booth-768x512.jpg 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/mastercard-booth-1536x1024.jpg 1536w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/mastercard-booth.jpg 1920w" sizes="(max-width: 300px) 100vw, 300px" /><figcaption id="caption-attachment-1435" class="wp-caption-text">Mastercard and REI</figcaption></figure>
<figure id="attachment_1436" aria-describedby="caption-attachment-1436" style="width: 300px" class="wp-caption alignleft"><img loading="lazy" decoding="async" class="size-medium wp-image-1436" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/REI-van-1-300x200.jpg" alt="" width="300" height="200" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/REI-van-1-300x200.jpg 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/REI-van-1-1024x683.jpg 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/REI-van-1-768x512.jpg 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/REI-van-1-1536x1024.jpg 1536w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/11/REI-van-1.jpg 1920w" sizes="(max-width: 300px) 100vw, 300px" /><figcaption id="caption-attachment-1436" class="wp-caption-text">REI and Mastercard</figcaption></figure>
KEY MOMENTS:
00:18 Sneak Peek at the Javits Center thanks to NY Road Runners 
00:52 Interview with TCS and New Balance 
02:03 Exploring the Exhibitor Hall 
04:30 TCS&#8217; Future Athlete Project with a &#8220;digital twin&#8221; 
06:43 Mastercard&#8217;s Impact on Small Businesses 
08:14 United Airlines&#8217; Long-Term Sponsorship 
10:12 Citizens Bank and Community Engagement
<h3>Resources:</h3>
<a href="https://www.nyrr.org/">NY Road Runners</a>
<a href="https://www.tcs.com/">TCS</a>
<a href="https://www.newbalance.com/">New Balance</a>
<a href="https://www.united.com/en/us/">United Airlines</a>
<a href="https://www.mastercard.com/news/perspectives/2024/exploring-the-economic-impact-of-the-nyc-marathon/">Mastercard</a>
<a href="https://www.citizensbank.com/about-us/our-company/corporate-sponsorships/nyc-sponsorships.aspx">Citizens</a>
<h3>Connect with Insider Interviews:</h3>
Instagram: <a href="https://www.instagram.com/insiderinterviews">https://www.instagram.com/insiderinterviews</a>
Facebook: <a href="https://www.facebook.com/InsiderInterviewsPodcast/">https://www.facebook.com/InsiderInterviewsPodcast/</a>
YouTube: <a href="https://bit.ly/InsiderInterviews-YouTubePlaylist">https://bit.ly/InsiderInterviews-YouTubePlaylist</a>
LinkedIn: <a href="https://www.linkedin.com/in/mossappeal">https://www.linkedin.com/in/mossappeal</a>
Threads: <a href="https://www.threads.net/@insiderinterviews">https://www.threads.net/@insiderinterviews</a>
 X: <a href="https://x.com/InsiderIntervws">https://x.com/InsiderIntervws</a>
<h3>And, email <a href="mailto:podcasts@mossappeal.com">podcasts@mossappeal.com</a> about an <a href="https://bit.ly/LeveragingPodcasting-MossAppeal">executive profile package</a> or sponsoring the next “<a href="https://youtu.be/JVJyX-j9YrA?si=zQHUsEk-OONxGy74">Inside Scoop</a>” branded segment to “take five” about your brand or campaign!</h3>
<h3>Please share, rate, like this podcast… and support more free content in my tip jar at: <a href="https://www.buymeacoffee.com/mossappeal"> BuyMeACoffee</a></h3>
<h3><img loading="lazy" decoding="async" class="alignleft wp-image-1322 size-medium" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-300x84.png" sizes="(max-width: 300px) 100vw, 300px" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-300x84.png 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-1024x287.png 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-768x216.png 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button.png 1090w" alt="" width="300" height="84" /></h3>
<h3 class="simplesocialbuttons simplesocial-simple-icons simplesocialbuttons_inline simplesocialbuttons-align-left post-1388 post simplesocialbuttons-inline-no-animation simplesocialbuttons-inline-in"></h3>

<description>In a fast run through the Javits Center prepping for 120,000 visitors, here's a BONUS episode with exclusive behind-the-scenes conversations with sponsors of the TCS New York City Marathon!

Thanks to NY Road Runners - the creator of the largest marathon in the world -- I spontaneously interviewed five lead NYRR partners about why these brands invest in events.
Gain insights from representatives of TCS, New Balance, United Airlines, MasterCard, and Citizens Bank, as they discuss their motivations and the impact of their sponsorship. Highlights include New Balance's massive retail setup, TCS's Future Athlete Project showcasing innovative sports technology, Mastercard's data on the marathon's economic impact on small businesses, United Airlines promotion and travel tech and Citizen's goal to "edutain."

Each brand shares unique perspectives, from fostering community involvement to leveraging technology for enhanced health and well-being. Join us for a 15-minute deep dive into the world of marathon sponsorships!

Javits Center Prep, United Airlines Tech, Bib Pick Up, New Balance "Run Your Way"

 

Mastercard and REI

REI and Mastercard

KEY MOMENTS:

00:18 Sneak Peek at the Javits Center thanks to NY Road Runners
00:52 Interview with TCS and New Balance
02:03 Exploring the Exhibitor Hall
04:30 TCS' Future Athlete Project with a "digital twin"
06:43 Mastercard's Impact on Small Businesses
08:14 United Airlines' Long-Term Sponsorship
10:12 Citizens Bank and Community Engagement
Resources:
NY Road Runners

TCS

New Balance

United Airlines

Mastercard

Citizens
Connect with Insider Interviews:
Instagram: https://www.instagram.com/insiderinterviews
Facebook: https://www.facebook.com/InsiderInterviewsPodcast/
YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist
LinkedIn: https://www.linkedin.com/in/mossappeal
Threads: https://www.threads.net/@insiderinterviews
 X: https://x.com/InsiderIntervws

And, email podcasts@mossappeal.com about an executive profile package or sponsoring the next “Inside Scoop” branded segment to “take five” about your brand or campaign!
Please share, rate, like this podcast… and support more free content in my tip jar at:  BuyMeACoffee</description>

In a fast run through the Javits Center prepping for 120,000 visitors, here's a BONUS episode with exclusive behind-the-scenes conversations with sponsors of the TCS New York City Marathon! - Thanks to NY Road Runners - the creator of the largest mara...

Get the scoop on sponsoring the MARATHON in 15 minutes flat! Insider Interviews host, E.B. Moss, raced through the Javits Center as New York Road Runners were helping their partners prep to receive 100K + visitors to grab bibs, bags and prizes in advance of the TCS New York City Marathon! Hear quick takeaways from: 
New Balance, United Airlines, Tata Consultancy Services, Mastercard and Citizens (with Artie Athas of NYRR leading it off and Bree Fowler weighing in on the value of a good sponsorship!) they discuss their motivations and the impact of their sponsorship. Highlights include New Balance's massive retail setup, TCS's Future Athlete Project showcasing innovative sports technology, Mastercard's data on the marathon's economic impact on small businesses, United Airlines promotion and travel tech and Citizen's goal to "edutain." 
 
Each brand shares unique perspectives, from fostering community involvement to leveraging technology for enhanced health and well-being, as their goal for marathon sponsorships! 
 
KEY MOMENTS: 
 
00:18 Sneak Peek at the Javits Center thanks to NY Road Runners 
00:52 Interview with TCS and New Balance 
02:03 Exploring the Exhibitor Hall 
04:30 TCS' Future Athlete Project with a "digital twin" 
06:43 Mastercard's Impact on Small Businesses 
08:14 United Airlines' Long-Term Sponsorship 
10:12 Citizens Bank and Community Engagement

Marathon Marketers: A Bonus Run Thru the TCS NYC Marathon Expo

<h3>Learn why I asked Razorfish Chief Creative Officer, <a href="https://www.razorfish.com/about-us/?l=anthony-yell">Anthony Yell</a>, for a Vulcan mind meld.<img loading="lazy" decoding="async" class="alignright size-medium wp-image-1397" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/mind-meld-300x225.jpg" alt="" width="300" height="225" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/mind-meld-300x225.jpg 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/mind-meld.jpg 500w" sizes="(max-width: 300px) 100vw, 300px" /></h3>
<h3>He&#8217;s not your typical CCO. With a reverence &#8212; and professional envy &#8212; for drummers who keep things moving, he is a digital marketer who dances to a different beat: Anthony credits a passion for Legos (!), emblematic of analog games, as an antidote to screen time and keeping him balanced in his work at the digital-first shop.</h3>
As a multi-Cannes Lion and Clio winner, it must be working. But his understanding and application of cutting-edge digital strategies and tech applied to creative and communication, like Meta&#8217;s new Orion glasses and neural interfaces, has also made him a sought-after panelist at conferences from SXSW to <a href="https://www.adobe.com/max.html?sdid=LZ32SW12&amp;mv=social">AdobeMax</a>.<img loading="lazy" decoding="async" class="alignleft size-medium wp-image-1396" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/Adobe-max-panel-image-300x300.jpeg" alt="" width="300" height="300" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/Adobe-max-panel-image-300x300.jpeg 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/Adobe-max-panel-image-150x150.jpeg 150w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/Adobe-max-panel-image-350x350.jpeg 350w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/Adobe-max-panel-image-90x90.jpeg 90w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/Adobe-max-panel-image.jpeg 556w" sizes="(max-width: 300px) 100vw, 300px" /> 
This S2 / Epi 30 of <a href="http://mediamarketingpodcast.com/">Insider Interviews</a> is one of the most info and insights packed, ever. Anthony even shared the crib notes on the four waves of the future of tech from his recent session with <a href="https://chrisduffey.ai/">Chris Duffey</a>, called: &#8220;Future You; Future Proof &#8212; a Creative Playbook for the Next Decade.&#8221; 
Part of that future-proofing for brands, per Anthony, and the key to thriving, is having a marriage of performance with brand purpose. It&#8217;s the mantra of the new <a href="https://www.razorfish.com/">Razorfish</a>. New, because, as Anthony explains, the agency has kept pace with change and evolved its own purpose &#8212; but finding that what&#8217;s old can be new again, too, resurrecting its original 1995 name brand. And now he ensures that &#8220;creativity isn&#8217;t confined to a single department&#8221; but is the lifeblood that flows through every role and responsibility.
<blockquote>
<h4>&#8220;Brand purpose isn&#8217;t just about feeling good. It&#8217;s about creating meaningful connections with consumers that drive real business results.&#8221;</h4>
</blockquote>
&nbsp;
<img loading="lazy" decoding="async" class=" wp-image-1400" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/drybar-300x175.jpg" alt="" width="350" height="204" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/drybar-300x175.jpg 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/drybar-1024x597.jpg 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/drybar-768x447.jpg 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/drybar-1536x895.jpg 1536w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/drybar.jpg 1768w" sizes="(max-width: 350px) 100vw, 350px" />
<h3>Additional key points worth hearing from the Chief Creative Officer&#8217;s mouth:</h3>
<ul>
<li>While he adopts new tech as helpful tools at every turn, Anthony also explains how fostering a culture of collaborative creativity can lead to groundbreaking campaigns and strategies&#8230;and what the next generation of career-minded creatives will need to do to thrive.</li>
</ul>
<img loading="lazy" decoding="async" class="wp-image-1398 alignright" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/razorfish-montage-300x111.jpg" alt="" width="554" height="205" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/razorfish-montage-300x111.jpg 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/razorfish-montage-1024x380.jpg 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/razorfish-montage-768x285.jpg 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/razorfish-montage.jpg 1484w" sizes="(max-width: 554px) 100vw, 554px" />
<blockquote>
&#8220;Creativity isn&#8217;t just about making things look pretty. It&#8217;s about solving problems in innovative ways, and is something everyone in the organization can contribute to.&#8221;
</blockquote>
<ul>
<li>Anthony embraces AI as a powerful ally in the creative process vs a threat, recommending a future where AI handles the mundane: &#8220;AI isn&#8217;t replacing creativity; it&#8217;s amplifying it.&#8221;</li>
</ul>
<ul>
<li>He predicts a future where faster connectivity and advanced AR/VR and every other &#8220;R&#8221; will revolutionize how brands connect with consumers, opening up new realms of creative possibility and forms of communication.</li>
</ul>
This episode isn&#8217;t just a peek into a creative playbook; it&#8217;s also a career playbook for anyone looking to navigate that exciting intersection of technology, creativity, and brand purpose in digital marketing.
<h3>Key Moments:</h3>
3:15 Analog Passions: Anthony&#8217;s love for vintage drums and synthesizers
9:30 Agency Evolution: How Razorfish transformed to focus on brand purpose and performance
16:45 AI as a Creative Catalyst: Leveraging AI to enhance human creativity
17:46 Future You, Future Proof: Takeaways from Anthony’s Adobe Max presentation
22:30 Purpose-Driven Success: blending purpose and performance
26:05: The significance of what “36 billion” means in marketing
28:15 Tech Horizons: How emerging technologies will shape future marketing strategies
34:20 Next-Gen Advice: Anthony&#8217;s guidance for aspiring creatives in the digital age
35:06 Democratization of MarTech: Adobe Gen Studio for Performance Marketing
40:03 Good News&#8230;or Scary?: The Role of Digital Twins
*PS: I promised an intro to drummer Jeff Hamilton if Anthony wants lessons in retirement (!), whom I talked about in <a href="http://bit.ly/Clayton-QuiteALiving">this episode of my OTHER podcast</a>, &#8220;It&#8217;s Quite a Living&#8221; with his bandmate, John Clayton, the composer of THIS show&#8217;s theme music! 
<h3>Resources:</h3>
Anthony Yell &#8211; <a href="https://www.linkedin.com/in/anthonyyell/">LinkedIn</a>
<h3>Connect with Insider Interviews:</h3>
Instagram: <a href="https://www.instagram.com/insiderinterviews">https://www.instagram.com/insiderinterviews</a>
Facebook: <a href="https://www.facebook.com/InsiderInterviewsPodcast/">https://www.facebook.com/InsiderInterviewsPodcast/</a>
YouTube: <a href="https://bit.ly/InsiderInterviews-YouTubePlaylist">https://bit.ly/InsiderInterviews-YouTubePlaylist</a>
LinkedIn: <a href="https://www.linkedin.com/in/mossappeal">https://www.linkedin.com/in/mossappeal</a>
Threads: <a href="https://www.threads.net/@insiderinterviews">https://www.threads.net/@insiderinterviews</a>
 X: <a href="https://x.com/InsiderIntervws">https://x.com/InsiderIntervws</a>
<h3 style="text-align: center;">And, email <a href="mailto:podcasts@mossappeal.com">podcasts@mossappeal.com</a> about an <a href="https://bit.ly/LeveragingPodcasting-MossAppeal">executive profile package</a> or sponsoring the next “<a href="https://youtu.be/JVJyX-j9YrA?si=zQHUsEk-OONxGy74">Inside Scoop</a>” branded segment to “take five” about your brand or campaign!</h3>
Please share, rate, like this podcast&#8230; and support more free content in my tip jar at: <a href="https://www.buymeacoffee.com/mossappeal"> BuyMeACoffee</a>
<img loading="lazy" decoding="async" class="alignleft wp-image-1322 size-medium" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-300x84.png" sizes="(max-width: 300px) 100vw, 300px" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-300x84.png 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-1024x287.png 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-768x216.png 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button.png 1090w" alt="" width="300" height="84" />
&nbsp;

<description>Learn why I asked Razorfish Chief Creative Officer, Anthony Yell, for a Vulcan mind meld.
He's not your typical CCO. With a reverence -- and professional envy -- for drummers who keep things moving, he is a digital marketer who dances to a different beat: Anthony credits a passion for Legos (!), emblematic of analog games, as an antidote to screen time and keeping him balanced in his work at the digital-first shop.
As a multi-Cannes Lion and Clio winner, it must be working. But his understanding and application of cutting-edge digital strategies and tech applied to creative and communication, like Meta's new Orion glasses and neural interfaces, has also made him a sought-after panelist at conferences from SXSW to AdobeMax. 

This S2 / Epi 30 of Insider Interviews is one of the most info and insights packed, ever. Anthony even shared the crib notes on the four waves of the future of tech from his recent session with Chris Duffey, called: "Future You; Future Proof -- a Creative Playbook for the Next Decade." 

Part of that future-proofing for brands, per Anthony, and the key to thriving, is having a marriage of performance with brand purpose. It's the mantra of the new Razorfish. New, because, as Anthony explains, the agency has kept pace with change and evolved its own purpose -- but finding that what's old can be new again, too, resurrecting its original 1995 name brand. And now he ensures that "creativity isn't confined to a single department" but is the lifeblood that flows through every role and responsibility.

"Brand purpose isn't just about feeling good. It's about creating meaningful connections with consumers that drive real business results."

 


Additional key points worth hearing from the Chief Creative Officer's mouth:

 	While he adopts new tech as helpful tools at every turn, Anthony also explains how fostering a culture of collaborative creativity can lead to groundbreaking campaigns and strategies...and what the next generation of career-minded creatives will need to do to thrive.



"Creativity isn't just about making things look pretty. It's about solving problems in innovative ways, and is something everyone in the organization can contribute to."


 	Anthony embraces AI as a powerful ally in the creative process vs a threat, recommending a future where AI handles the mundane: "AI isn't replacing creativity; it's amplifying it."


 	He predicts a future where faster connectivity and advanced AR/VR and every other "R" will revolutionize how brands connect with consumers, opening up new realms of creative possibility and forms of communication.

This episode isn't just a peek into a creative playbook; it's also a career playbook for anyone looking to navigate that exciting intersection of technology, creativity, and brand purpose in digital marketing.
Key Moments:
3:15 Analog Passions: Anthony's love for vintage drums and synthesizers

9:30 Agency Evolution: How Razorfish transformed to focus on brand purpose and performance

16:45 AI as a Creative Catalyst: Leveraging AI to enhance human creativity

17:46 Future You, Future Proof: Takeaways from Anthony’s Adobe Max presentation

22:30 Purpose-Driven Success: blending purpose and performance

26:05: The significance of what “36 billion” means in marketing

28:15 Tech Horizons: How emerging technologies will shape future marketing strategies

34:20 Next-Gen Advice: Anthony's guidance for aspiring creatives in the digital age

35:06 Democratization of MarTech: Adobe Gen Studio for Performance Marketing

40:03 Good News...or Scary?: The Role of Digital Twins

*PS: I promised an intro to drummer Jeff Hamilton if Anthony wants lessons in retirement (!), whom I talked about in this episode of my OTHER podcast, "It's Quite a Living" with his bandmate, John Clayton, the composer of THIS show's theme music! 
Resources:
Anthony Yell - LinkedIn
Connect with Insider Interviews:
Instagram: https://www.instagram.</description>

Chief Creative Officer Anthony Yell Tells All

Hear why Insider Interviews host E.B. Moss asked Razorfish Chief Creative Officer, Anthony Yell, for a Vulcan mind meld. 
The multi-Cannes Lion and Clio winner is not your typical CCO. With a reverence -- and professional envy -- for drummers who keep things moving, he is a digital marketer who dances to a different beat: Anthony credits a passion for Legos (!), emblematic of analog games, as an antidote to screen time and keeping him balanced in his work at the digital-first shop. 
 
His understanding and application of cutting-edge digital strategies and tech applied to creative and communication, like Meta's new Orion glasses and neural interfaces, has also made him a sought-after panelist at conferences from SXSW to Adobe Max. In this episode jam-packed with insights, Anthony even summarized the four waves of the future of tech from his recent session with Chris Duffey, called: "Future You; Future Proof -- a Creative Playbook for the Next Decade." 
 
Part of that future-proofing for brands, per Anthony, and the key to thriving, is having a marriage of performance with brand purpose. It's the mantra of the new Razorfish. New, because, as Anthony explains, the agency has kept pace with change and evolved its own purpose -- but finding that what's old can be new again, too, resurrecting its original 1995 name brand. And now he ensures that "creativity isn't confined to a single department" but is the lifeblood that flows through every role and responsibility. 
"Brand purpose isn't just about feeling good. It's about creating meaningful connections with consumers that drive real business results." 
 
Additional key points: 
• While he adopts new tech as helpful tools at every turn, Anthony also explains how a culture of collaborative creativity can lead to groundbreaking campaigns and strategies...and what the next generation of career-minded creatives will need to do to thrive. 
• Anthony embraces AI as a powerful ally in the creative process vs a threat, recommending a future where AI handles the mundane: "AI isn't replacing creativity; it's amplifying it." 
• He predicts a future where faster connectivity and advanced AR/VR and every other "R" will revolutionize how brands connect with consumers, opening up new realms of creative possibility and forms of communication. 
 
Key Moments: 
3:15 Analog Passions: Anthony's love for vintage drums and synthesizers 
9:30 Agency Evolution: How Razorfish transformed to focus on brand purpose and performance 
16:45 AI as a Creative Catalyst: Leveraging AI to enhance human creativity 
17:46 Future You, Future Proof: Takeaways from Anthony’s Adobe Max presentation 
22:30 Purpose-Driven Success: blending purpose and performance 
26:05: The significance of what “36 billion” means in marketing 
28:15 Tech Horizons: How emerging technologies will shape future marketing strategies 
34:20 Next-Gen Advice: Anthony's guidance for aspiring creatives in the digital age 
35:06 Democratization of MarTech: Adobe Gen Studio for Performance Marketing 
40:03 Good News...or Scary?: The Role of Digital Twins 
 
Follow here, rate and please share. And, you can support this free content at www.buymeacoffee.com/mossappeal !

Anthony Yell: Leading Razorfish Creative with Tech & Brand Purpose

<h3 class="p1">What do you get when you combine a Grammy winning billionaire rapper with the content marketer of a multi-billion dollar brand&#8230; A multicultural content amplifier expert with a free wheelin&#8217; media pro?</h3>
<h3>You get insights from four incredible individuals who gave spontaneous <a href="http://MediaMarketingPodcast.com">Insider Interviews</a> to me during <a href="https://advertisingweek.com/event/awnewyork-2024/">Advertising Week</a> New York 2024.</h3>
<img loading="lazy" decoding="async" class="aligncenter wp-image-1375" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/Advertising-Week--300x300.png" alt="" width="348" height="348" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/Advertising-Week--300x300.png 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/Advertising-Week--1024x1024.png 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/Advertising-Week--150x150.png 150w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/Advertising-Week--768x768.png 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/Advertising-Week--650x650.png 650w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/Advertising-Week--350x350.png 350w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/Advertising-Week--90x90.png 90w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/Advertising-Week-.png 1080w" sizes="(max-width: 348px) 100vw, 348px" />
<h3>Guests and Highlights</h3>
1. Kris Magel, VP, Head of Global Agency Partnerships &#8211; Freewheel: 
Kris discusses his new role and how Freewheel is making things easier for #CTV providers and advertisers. 
<img loading="lazy" decoding="async" class="wp-image-1381 alignright" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/KM-Adweek-300x225.jpeg" alt="" width="335" height="251" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/KM-Adweek-300x225.jpeg 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/KM-Adweek-1024x768.jpeg 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/KM-Adweek-768x576.jpeg 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/KM-Adweek-1536x1152.jpeg 1536w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/KM-Adweek-2048x1536.jpeg 2048w" sizes="(max-width: 335px) 100vw, 335px" />He explains the company&#8217;s efforts to “demurkify” the programmatic advertising space and make it more transparent and controllable for both publishers and agencies. 
&nbsp;
&nbsp;
And to really clarify? Catch his analogy to his martini-loving 84-year-old Aunt Pat. Trust me.
<img loading="lazy" decoding="async" class="alignleft size-medium wp-image-1377" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/MASTER-P-BOOK-200x300.jpg" alt="" width="200" height="300" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/MASTER-P-BOOK-200x300.jpg 200w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/MASTER-P-BOOK.jpg 667w" sizes="(max-width: 200px) 100vw, 200px" />2. Percy ‘Master P’ and Hercy Miller: The legendary 5X Grammy Award Winning Rapper, Entrepreneur, Actor, Investor, Author, Filmmaker, Record Producer, Philanthropist and yes, Mogul (!), Master P, along with his NCAA star son Hercy Miller, talk about their latest ventures.
<figure id="attachment_1378" aria-describedby="caption-attachment-1378" style="width: 284px" class="wp-caption alignright"><img loading="lazy" decoding="async" class=" wp-image-1378" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/Percy-Hercy-Jeff-Hamilton-Jacket-246x300.jpg" alt="" width="284" height="346" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/Percy-Hercy-Jeff-Hamilton-Jacket-246x300.jpg 246w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/Percy-Hercy-Jeff-Hamilton-Jacket.jpg 488w" sizes="(max-width: 284px) 100vw, 284px" /><figcaption id="caption-attachment-1378" class="wp-caption-text">Master P and Hercy Miller with Jeff Hamilton Jacket</figcaption></figure>
Master P shares insights from his new book, &#8220;Five Ps to Wealth,&#8221; and emphasizes the importance of financial literacy. They also discuss their involvement with Jeff Hamilton&#8217;s branded jackets and the significance of NIL (Name, Image, Likeness) deals for athletes like Hercy. Best quote you can take to the bank: &#8220;Product outweighs talent.&#8221; 
3. Jeannine Shao Collins, Chief Client Officer, Kargo: Jeannine highlights the importance of amplifying multicultural content.
<figure id="attachment_1379" aria-describedby="caption-attachment-1379" style="width: 295px" class="wp-caption alignleft"><img loading="lazy" decoding="async" class="size-medium wp-image-1379" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/jess-jeannine-295x300.jpg" alt="" width="295" height="300" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/jess-jeannine-295x300.jpg 295w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/jess-jeannine-1006x1024.jpg 1006w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/jess-jeannine-768x781.jpg 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/jess-jeannine.jpg 1370w" sizes="(max-width: 295px) 100vw, 295px" /><figcaption id="caption-attachment-1379" class="wp-caption-text">Jeannine Shao Collins with Jess King at SeeHer</figcaption></figure>
She shares key takeaways from her panel at the SeeHer event, emphasizing the need for accurate representation and authentic voices in media and why they&#8217;ve made a commitment to supporting diverse publishers. Jeannine also talks about Kargo&#8217;s innovative ad tech solutions and how they put &#8220;the art in the science.&#8221;
4. Annie Granatstein, VP Content Marketing, Marriott International/Marriott Bonvoy: After Annie told the Brand Innovators audience crowd about her content marketing approach, I had a 1:1 where she explained how she manages heading up global content for more than 36 brands&#8230; And about Marriott&#8217;s brand purpose, which drives contributions to diverse and inclusive content. She shares insights on how they identify traveler passion points and approach sustainability. <img loading="lazy" decoding="async" class=" wp-image-1380 alignright" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/about-the-journey-300x169.jpg" alt="" width="343" height="193" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/about-the-journey-300x169.jpg 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/about-the-journey-1024x578.jpg 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/about-the-journey-768x434.jpg 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/about-the-journey-1536x868.jpg 1536w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/about-the-journey-2048x1157.jpg 2048w" sizes="(max-width: 343px) 100vw, 343px" />
Annie also highlights a favorite trend: podcast-video convergence (yay!) using Marriott&#8217;s &#8220;About the Journey&#8221; podcast as an example. See Resources. 
<h3>Key Moments:</h3>
[00:02:40] Demurkifying the advertising marketplace &#8212; Kris Magel: Simplifying the complex world of programmatic advertising and helping Aunt Pat not get overserved. 
[00:10:13] Financial literacy and securing generational wealth &#8212; Master P and Hercy Miller: The importance of financial literacy, aligning with brands, and leveraging NIL deals. 
[00:12:45] Diverse voices and the value for marketers &#8212; Jeannine Shao Collins on the impact of multicultural media and Kargo&#8217;s role in supporting them. 
[00:19:05] Traveler passion points &#8212; Annie Granatstein: Marriott&#8217;s innovative content strategies, brand purpose and what&#8217;s trending.
<h3>Resources:</h3>
FreeWheel: <a href="https://www.freewheel.com/">https://www.freewheel.com/</a>
Master P: 
<ul>
<li style="list-style-type: none;">
<ul>
<li>IG: @MasterPMiller </li>
<li>TikTok: MasterPOfficial</li>
<li>The 5 Ps to Wealth Book: <a href="https://www.amazon.com/dp/B0D77SVH4D">https://www.amazon.com/dp/B0D77SVH4D</a></li>
<li>Master P Masterclass: <a href="https://masterpmasterclass.com">https://masterpmasterclass.com</a></li>
</ul>
</li>
</ul>
Kargo: <a href="https://www.kargo.com/">https://www.kargo.com/</a>
Marriott YouTube: <a href="https://www.youtube.com/@MarriottBonvoy/podcasts">https://www.youtube.com/@MarriottBonvoy/podcasts </a>
<h3>Connect with Insider Interviews:</h3>
Instagram: <a href="https://www.instagram.com/insiderinterviews">https://www.instagram.com/insiderinterviews</a>
Facebook: <a href="https://www.facebook.com/InsiderInterviewsPodcast/">https://www.facebook.com/InsiderInterviewsPodcast/</a>
YouTube: <a href="https://bit.ly/InsiderInterviews-YouTubePlaylist">https://bit.ly/InsiderInterviews-YouTubePlaylist</a>
LinkedIn: <a href="https://www.linkedin.com/in/mossappeal">https://www.linkedin.com/in/mossappeal</a>
Threads: <a href="https://www.threads.net/@insiderinterviews">https://www.threads.net/@insiderinterviews</a>
 X: <a href="https://x.com/InsiderIntervws">https://x.com/InsiderIntervws</a>
And, email <a href="mailto:podcasts@mossappeal.com">podcasts@mossappeal.com</a> to sponsor the next &#8220;Inside Scoop&#8221; branded segment and let&#8217;s &#8220;take five&#8221; to shout out your brand or campaign!
&nbsp;

<description>What do you get when you combine a Grammy winning billionaire rapper with the content marketer of a multi-billion dollar brand... A multicultural content amplifier expert with a free wheelin' media pro?
You get insights from four incredible individuals who gave spontaneous Insider Interviews to me during Advertising Week New York 2024.

Guests and Highlights
1. Kris Magel, VP, Head of Global Agency Partnerships - Freewheel: 

Kris discusses his new role and how Freewheel is making things easier for #CTV providers and advertisers. 

He explains the company's efforts to “demurkify” the programmatic advertising space and make it more transparent and controllable for both publishers and agencies. 

 

 

And to really clarify? Catch his analogy to his martini-loving 84-year-old Aunt Pat. Trust me.

2. Percy ‘Master P’ and Hercy Miller: The legendary 5X Grammy Award Winning Rapper, Entrepreneur, Actor, Investor, Author, Filmmaker, Record Producer, Philanthropist and yes, Mogul (!), Master P, along with his NCAA star son Hercy Miller, talk about their latest ventures.

Master P and Hercy Miller with Jeff Hamilton Jacket

Master P shares insights from his new book, "Five Ps to Wealth," and emphasizes the importance of financial literacy. They also discuss their involvement with Jeff Hamilton's branded jackets and the significance of NIL (Name, Image, Likeness) deals for athletes like Hercy. Best quote you can take to the bank: "Product outweighs talent." 

3. Jeannine Shao Collins, Chief Client Officer, Kargo: Jeannine highlights the importance of amplifying multicultural content.

Jeannine Shao Collins with Jess King at SeeHer

She shares key takeaways from her panel at the SeeHer event, emphasizing the need for accurate representation and authentic voices in media and why they've made a commitment to supporting diverse publishers. Jeannine also talks about Kargo's innovative ad tech solutions and how they put "the art in the science."

4. Annie Granatstein, VP Content Marketing, Marriott International/Marriott Bonvoy: After Annie told the Brand Innovators audience crowd about her content marketing approach, I had a 1:1 where she explained how she manages heading up global content for more than 36 brands... And about Marriott's brand purpose, which drives contributions to diverse and inclusive content. She shares insights on how they identify traveler passion points and approach sustainability. 

Annie also highlights a favorite trend: podcast-video convergence (yay!) using Marriott's "About the Journey" podcast as an example. See Resources. 
Key Moments:
[00:02:40] Demurkifying the advertising marketplace -- Kris Magel: Simplifying the complex world of programmatic advertising and helping Aunt Pat not get overserved.
[00:10:13] Financial literacy and securing generational wealth -- Master P and Hercy Miller: The importance of financial literacy, aligning with brands, and leveraging NIL deals.
[00:12:45] Diverse voices and the value for marketers -- Jeannine Shao Collins on the impact of multicultural media and Kargo's role in supporting them.
[00:19:05] Traveler passion points -- Annie Granatstein: Marriott's innovative content strategies, brand purpose and what's trending.
Resources:
FreeWheel: https://www.freewheel.com/
Master P: 


 	

 	IG: @MasterPMiller 
 	TikTok: MasterPOfficial
 	The 5 Ps to Wealth Book: https://www.amazon.com/dp/B0D77SVH4D
 	Master P Masterclass: https://masterpmasterclass.com



Kargo: https://www.kargo.com/
Marriott YouTube: https://www.youtube.com/@MarriottBonvoy/podcasts 

Connect with Insider Interviews:
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Facebook: https://www.facebook.com/InsiderInterviewsPodcast/
YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist
LinkedIn: https://www.linkedin.com/in/mossappeal
Threads: https://www.threads.net/@insiderinterviews
 X: https://x.com/InsiderIntervws
And, email podcasts@mossappeal.</description>

What do you get when you combine a Grammy winning billionaire rapper with the content marketer of a multi-billion dollar brand... A multicultural content amplifier expert with a free wheelin' media pro? You get insights from four incredible individual...

This jam-packed episode has Master P to Marriott, CTV streamliners to multicultural innovators. Get insights from four incredible individuals who gave spontaneous Insider Interviews to host E.B. Moss during Advertising Week New York 2024. 
Guests and Highlights 
1. Kris Magel, Freewheel: 
Kris, who recently joined Freewheel, discusses his new role and how Freewheel is making things easier for CTV providers and advertisers. He explains the company's efforts to “demurkify” the programmatic advertising space and make it more transparent and controllable for both publishers and agencies. 
2. Percy ‘Master P’ and Hercy Miller: 
The legendary rapper and mogul Master P, along with his son Hercy Miller, talk about their latest ventures. Master P shares insights on his new book, "The Five P's to Wealth," and emphasizes the importance of financial literacy. They also discuss their involvement with Jeff Hamilton's branded jackets and the significance of NIL (Name, Image, Likeness) deals for athletes like Hercy. Best quote to take to the bank: "Product outweighs talent."  
3. Jeannine Shao Collins, Kargo Chief Client Officer, highlights the importance of amplifying multicultural content. She shares key takeaways from her panel at the SeeHer event, emphasizing the need for accurate representation and authentic voices in media. Jeannine also talks about Kargo's innovative ad tech solutions and their use of "art in science." 
4. Annie Granatstein, VP Content Marketing, Marriott International/Marriott Bonvoy, told a Brand Innovators crowd about storytelling and good content marketing tactics, then explained in a 1:1 how she manages global content for more than 36 brands... And about Marriott's brand purpose, which drives contributions to diverse and inclusive content and a focus on traveler passion points like sustainability. Annie also highlights the growing trend of podcast-video convergence, using Marriott's "About the Journey" podcast as an example. 
 
Key Takeaways 
[00:02:40] Demurkifying the advertising marketplace -- Kris Magel: Simplifying the complex world of programmatic advertising and helping Aunt Pat not get overserved. 
[00:10:13] Financial literacy and securing generational wealth -- Master P and Hercy Miller: The importance of financial literacy, aligning with brands, and leveraging NIL deals. 
[00:12:45] Diverse voices and the value for marketers -- Jeannine Shao Collins on the impact of multicultural media and Kargo's role in supporting them. 
[00:19:05] Traveler passion points -- Annie Granatstein: Marriott's innovative content strategies, brand purpose and what's trending. 
 
Follow here -- and please share -- or learn more at www.MediaMarketingPodcast.com

Four Perspectives from Advertising Week

<h3>I connected with <a href="https://www.linkedin.com/in/jillschnitt">Jill Schnitt</a>, President of Omnicom’s <a href="https://outdoormediagroup.net/">Outdoor Media Group</a> (OMG), to explore how they’re connecting with audiences on every step of the customer journey through innovative uses of Out of Home (OOH) and Digital Out of Home (DOOH) media.</h3>
Jill shares insights on everything from how her team leverages programmatic Digital Out-of-Home (pDOOH!) to the creative campaigns that literally make brands jump out, whether in Times Square or at a gas pump. 
<img loading="lazy" decoding="async" class="alignleft wp-image-1363" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/pepsi2-300x160.jpg" alt="" width="454" height="242" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/pepsi2-300x160.jpg 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/pepsi2-768x410.jpg 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/pepsi2.jpg 917w" sizes="(max-width: 454px) 100vw, 454px" />Jill breaks down the evolution of OOH, where digital formats and data are reshaping the landscape and the growing role of retail media in OOH strategies to reach consumers enroute to and at the point of purchase. We talk giant Doritos chips on buildings to the Sphere in Las Vegas as examples. 
<figure id="attachment_1367" aria-describedby="caption-attachment-1367" style="width: 371px" class="wp-caption alignright"><img loading="lazy" decoding="async" class=" wp-image-1367" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/doritos-300x200.jpg" alt="" width="371" height="247" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/doritos-300x200.jpg 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/doritos-1024x682.jpg 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/doritos-768x512.jpg 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/doritos-1536x1023.jpg 1536w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/10/doritos-2048x1364.jpg 2048w" sizes="(max-width: 371px) 100vw, 371px" /><figcaption id="caption-attachment-1367" class="wp-caption-text">My view of the Luxor wrapped in Doritos!</figcaption></figure>
<blockquote>&#8220;Out of home is an &#8216;I made it&#8217; moment. Whether you’re a Fortune 100 company or a new DTC brand, it&#8217;s a moment for brands to put their message out in an authentic and brand-safe way.&#8221; &#8212; Jill Schnitt</blockquote>
<h4>pDOOH!</h4>
Jill shares how OMG has developed the first retail-based programmatic product, helping clients reach consumers at critical points in their journey. Learn about the value of proximity to the point of purchase and how data is transforming the way brands connect with their audiences. 
She also opens up about balancing life as a new mom and a leader in a rapidly evolving industry and how her travels sparked empathy at work and home. PS: Yes, we talk about brand purpose &#8212; and the role OOH can play there, too. 
<h3> The Inside Scoop: New Research on DOOH from DPAA and KOCHAVA</h3>
<figure id="attachment_1348" aria-describedby="caption-attachment-1348" style="width: 425px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class=" wp-image-1348" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/09/3-300x169.png" alt="" width="425" height="239" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/09/3-300x169.png 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/09/3-1024x576.png 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/09/3-768x432.png 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/09/3.png 1280w" sizes="(max-width: 425px) 100vw, 425px" /><figcaption id="caption-attachment-1348" class="wp-caption-text">Visit <a href="http://dpaasummit.com">dpaasummit.com</a> for &#8220;Video Everywhere Summit&#8221; tickets</figcaption></figure>
<h3>In my quick new mid-show segment, &#8220;The Inside Scoop,&#8221;  I share the latest research on DOOH in five minutes flat, with a preview of the upcoming DPAA <a href="http://www.dpaasummit.com">Video Everywhere Summit</a> (10/15/24 in New York City). Hint: 96% of brands plan to increase their DOOH spend in the coming year! </h3>
<h3>Key Highlights with Timecodes:</h3>
[00:01:25] – Jill explains the wide range of OOH media formats OMG handles, from street-level media to the Sphere in Las Vegas.
[00:03:23] – The shift from static to digital OOH, with 50% of OMG’s media buys now digital.
[00:05:06] – How programmatic DOOH offers brands the flexibility to adjust campaigns in real-time.
[00:07:30] – OMG’s use of first-party data and attribution models to ensure targeted campaigns and measurable outcomes.
[00:10:51] – Creative campaigns like the Dorito takeover of the Luxor in Las Vegas, and how creative thinking elevates OOH impact.
[00:17:49] – 3D and anamorphic billboards: How brands are embracing these dynamic formats to create buzz-worthy moments.
[00:19:30] – How OMG is leveraging retail media and proximity to point of purchase to boost campaigns.
[00:21:00] – Inside Scoop Segment: New research from DPAA reveals 96% of agencies plan to increase spending on DOOH over the next year.
[00:24:30] – Integrating OOH with digital strategies to create seamless consumer touchpoints in omnichannel campaigns.
[31:00] &#8211; Driving small business with local targeting
[00:32:54] – How personal – and travel – journeys both affected Jill’s leadership approach at OMG&#8230;and how DOOH can affect brand purpose.
Connect with Insider Interviews:
Instagram: <a href="https://www.instagram.com/insiderinterviews">https://www.instagram.com/insiderinterviews</a>
Facebook: <a href="https://www.facebook.com/InsiderInterviewsPodcast/">https://www.facebook.com/InsiderInterviewsPodcast/</a>
YouTube: <a href="https://bit.ly/InsiderInterviews-YouTubePlaylist">https://bit.ly/InsiderInterviews-YouTubePlaylist</a>
LinkedIn: <a href="https://www.linkedin.com/in/mossappeal">https://www.linkedin.com/in/mossappeal</a>
Threads: <a href="https://www.threads.net/@insiderinterviews">https://www.threads.net/@insiderinterviews</a>
 X: <a href="https://x.com/InsiderIntervws">https://x.com/InsiderIntervws</a>

<description>I connected with Jill Schnitt, President of Omnicom’s Outdoor Media Group (OMG), to explore how they’re connecting with audiences on every step of the customer journey through innovative uses of Out of Home (OOH) and Digital Out of Home (DOOH) media.
Jill shares insights on everything from how her team leverages programmatic Digital Out-of-Home (pDOOH!) to the creative campaigns that literally make brands jump out, whether in Times Square or at a gas pump. 

Jill breaks down the evolution of OOH, where digital formats and data are reshaping the landscape and the growing role of retail media in OOH strategies to reach consumers enroute to and at the point of purchase. We talk giant Doritos chips on buildings to the Sphere in Las Vegas as examples. 

My view of the Luxor wrapped in Doritos!
"Out of home is an 'I made it' moment. Whether you’re a Fortune 100 company or a new DTC brand, it's a moment for brands to put their message out in an authentic and brand-safe way." -- Jill Schnitt
pDOOH!
Jill shares how OMG has developed the first retail-based programmatic product, helping clients reach consumers at critical points in their journey. Learn about the value of proximity to the point of purchase and how data is transforming the way brands connect with their audiences. 

She also opens up about balancing life as a new mom and a leader in a rapidly evolving industry and how her travels sparked empathy at work and home. PS: Yes, we talk about brand purpose -- and the role OOH can play there, too. 
 The Inside Scoop: New Research on DOOH from DPAA and KOCHAVA
Visit dpaasummit.com for "Video Everywhere Summit" tickets
In my quick new mid-show segment, "The Inside Scoop,"  I share the latest research on DOOH in five minutes flat, with a preview of the upcoming DPAA Video Everywhere Summit (10/15/24 in New York City). Hint: 96% of brands plan to increase their DOOH spend in the coming year! 
Key Highlights with Timecodes:
[00:01:25] – Jill explains the wide range of OOH media formats OMG handles, from street-level media to the Sphere in Las Vegas.

[00:03:23] – The shift from static to digital OOH, with 50% of OMG’s media buys now digital.

[00:05:06] – How programmatic DOOH offers brands the flexibility to adjust campaigns in real-time.

[00:07:30] – OMG’s use of first-party data and attribution models to ensure targeted campaigns and measurable outcomes.

[00:10:51] – Creative campaigns like the Dorito takeover of the Luxor in Las Vegas, and how creative thinking elevates OOH impact.

[00:17:49] – 3D and anamorphic billboards: How brands are embracing these dynamic formats to create buzz-worthy moments.

[00:19:30] – How OMG is leveraging retail media and proximity to point of purchase to boost campaigns.

[00:21:00] – Inside Scoop Segment: New research from DPAA reveals 96% of agencies plan to increase spending on DOOH over the next year.

[00:24:30] – Integrating OOH with digital strategies to create seamless consumer touchpoints in omnichannel campaigns.

[31:00] - Driving small business with local targeting

[00:32:54] – How personal – and travel – journeys both affected Jill’s leadership approach at OMG...and how DOOH can affect brand purpose.

Connect with Insider Interviews:
Instagram: https://www.instagram.com/insiderinterviews
Facebook: https://www.facebook.com/InsiderInterviewsPodcast/
YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist
LinkedIn: https://www.linkedin.com/in/mossappeal
Threads: https://www.threads.net/@insiderinterviews
 X: https://x.com/InsiderIntervws</description>

I connected with Jill Schnitt, President of Omnicom’s Outdoor Media Group (OMG), to explore how they’re connecting with audiences on every step of the customer journey through innovative uses of Out of Home (OOH) and Digital Out of Home (DOOH) media.

I connected with Jill Schnitt, President of Omnicom’s Outdoor Media Group (OMG), to explore how they’re connecting with audiences on every step of the customer journey through innovative uses of Out of Home (OOH) and Digital Out of Home (DOOH) media. 
Jill shares insights on everything from how her team leverages programmatic Digital Out-of-Home (pDOOH!) to the creative campaigns that literally make brands jump out, whether in Times Square or at a gas pump. 
 
Jill breaks down the evolution of OOH, where digital formats and data are reshaping the landscape and the growing role of retail media in OOH strategies to reach consumers enroute to and at the point of purchase. We talk giant Doritos chips on buildings to the Sphere in Las Vegas as examples.  
 
My view of the Luxor wrapped in Doritos! 
"Out of home is an 'I made it' moment. Whether you’re a Fortune 100 company or a new DTC brand, it's a moment for brands to put their message out in an authentic and brand-safe way." -- Jill Schnitt 
pDOOH! 
Jill shares how OMG has developed the first retail-based programmatic product, helping clients reach consumers at critical points in their journey. Learn about the value of proximity to the point of purchase and how data is transforming the way brands connect with their audiences. 
 
She also opens up about balancing life as a new mom and a leader in a rapidly evolving industry and how her travels sparked empathy at work and home. PS: Yes, we talk about brand purpose -- and the role OOH can play there, too.  
 The Inside Scoop: New Research on DOOH from DPAA and KOCHAVA 
Visit dpaasummit.com for "Video Everywhere Summit" tickets 
In my quick new mid-show segment, "The Inside Scoop,"  I share the latest research on DOOH in five minutes flat, with a preview of the upcoming DPAA Video Everywhere Summit (10/15/24 in New York City). Hint: 96% of brands plan to increase their DOOH spend in the coming year! 
Key Highlights with Timecodes: 
[00:01:25] – Jill explains the wide range of OOH media formats OMG handles, from street-level media to the Sphere in Las Vegas. 
 
[00:03:23] – The shift from static to digital OOH, with 50% of OMG’s media buys now digital. 
 
[00:05:06] – How programmatic DOOH offers brands the flexibility to adjust campaigns in real-time. 
 
[00:07:30] – OMG’s use of first-party data and attribution models to ensure targeted campaigns and measurable outcomes. 
 
[00:10:51] – Creative campaigns like the Dorito takeover of the Luxor in Las Vegas, and how creative thinking elevates OOH impact. 
 
[00:17:49] – 3D and anamorphic billboards: How brands are embracing these dynamic formats to create buzz-worthy moments. 
 
[00:19:30] – How OMG is leveraging retail media and proximity to point of purchase to boost campaigns. 
 
[00:21:00] – Inside Scoop Segment: New research from DPAA reveals 96% of agencies plan to increase spending on DOOH over the next year. 
 
[00:24:30] – Integrating OOH with digital strategies to create seamless consumer touchpoints in omnichannel campaigns. 
 
[31:00] - Driving small business with local targeting 
 
[00:32:54] – How personal – and travel – journeys both affected Jill’s leadership approach at OMG...and how DOOH can affect brand purpose. 
 
Connect with Insider Interviews: 
Instagram: https://www.instagram.com/insiderinterviews 
Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ 
YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist 
LinkedIn: https://www.linkedin.com/in/mossappeal 
Threads: https://www.threads.net/@insiderinterviews 
 X: https://x.com/InsiderIntervws

Trends in Out of Home Media: Being Everywhere with OMG President Jill Schnitt

Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.

Insider Interviews with E.B. Moss

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