<h3 class="font-claude-response-body break-words whitespace-normal leading-[1.7]">You know those screens at a bar or gym that catch your eye and actually make you pay attention in a noisy environment? Chances are you&#8217;ve seen Atmosphere TV. So, I spoke with the company&#8217;s Chief Revenue Officer, Ryan Spicer, to find out how they&#8217;re managing to capture and confirm attention, and why it&#8217;s one of the most interesting ad-supported media plays happening right now.</h3> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Ryan came up through Viacom and Turner, but his real origin story starts on a soccer pitch. (Yes, I asked him about going from <em>the pitch to the TV pitch</em> — and yes, he&#8217;s stealing that line.) But apropos to our conversation he walked away from established media for a startup bet on a simple but brilliant insight: nobody ever walked into a bar and asked them to put on a muted episode of <em>Law &#38; Order</em>. Atmosphere was built to fix that.</strong></p> <p><strong><img fetchpriority="high" decoding="async" class="wp-image-1950 alignleft" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/04/channels-beauty-copy-300x166.png" alt="" width="384" height="212" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/04/channels-beauty-copy-300x166.png 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/04/channels-beauty-copy.png 482w" sizes="(max-width: 384px) 100vw, 384px" /></strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>We get into the full value proposition of &#8220;TV for your eyes, not for your ears” that&#8217;s made in three-minute, visually arresting loops across 30 channels.</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>He scored a win in my first &#8220;Pitch Me. Pinch Me.&#8221; segment, doing a great job explaining how they&#8217;re capturing 10 million viewers a night in their built for OFF-the-couch moments.</strong></p> <p><strong><img decoding="async" class="aligncenter wp-image-1952" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/04/pitchme-grab-300x177.jpg" alt="" width="451" height="266" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/04/pitchme-grab-300x177.jpg 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/04/pitchme-grab-1024x604.jpg 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/04/pitchme-grab-768x453.jpg 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/04/pitchme-grab-1536x906.jpg 1536w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/04/pitchme-grab-2048x1209.jpg 2048w" sizes="(max-width: 451px) 100vw, 451px" /></strong></p> <p><strong>His &#8220;pitch&#8221; was backed up by <a href="https://advertise.atmosphere.tv/the-advantage-of-atmosphere-tv">Media Science</a> that did an eye-tracking study to deliver proof points. I was intrigued enough by that to put them in an article I wrote recently for <a href="https://www.mediavillage.com/article/the-big-world-of-screens-demands-bigger-thinking/">MediaVillage</a>.</strong></p> <p><strong><img decoding="async" class="wp-image-1948 alignright" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/04/MediaVillage-cover-288x300.png" alt="Article featuring Atmosphere TV and MediaScience" width="366" height="381" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2026/04/MediaVillage-cover-288x300.png 288w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/04/MediaVillage-cover-983x1024.png 983w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/04/MediaVillage-cover-768x800.png 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2026/04/MediaVillage-cover.png 1148w" sizes="(max-width: 366px) 100vw, 366px" /></strong></p> <p><strong>You&#8217;ll learn how their targeting capability can geo-fence an ad to within seven miles of a retail location, and why their timing. Hint: Ryan explains this era as <em>The Great Reconnection, </em>with people actively seeking out more in-person experiences after years of heads-down, hyper-personalized digital isolation.</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Ryan also gives brands some real, practical advice on creative — what works, what works <em>better</em>, and why the bucket debate (<em>is this CTV? is this OOH?</em>) is the wrong conversation entirely.</strong></p> <p><strong>It&#8217;s an upbeat 30-minutes that even explains Ryan&#8217;s appreciation for Turkish food. But another reason to listen? You might get the Insider&#8217;s scoop on their next strategic move. (Okay, it has to do with why Atmosphere is a natural fit within retail media networks since they&#8217;re reaching consumers who are already out and already deciding, not just browsing from the couch.)</strong></p> <h3 class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Key Moments:</h3> <p><strong>00:00 – From the pitch to the TV pitch</strong></p> <p><strong>00:27 – What is Atmosphere TV? CTV IRL explained</strong></p> <p><strong>02:38 – 60,000 bars, restaurants, and gyms can’t be wrong</strong></p> <p><strong>03:06 – Ryan&#8217;s origin story: from pro soccer to chasing a feeling</strong></p> <p><strong>09:02 – Debut of the &#8220;Pitch Me. Pinch Me.&#8221; segment</strong></p> <p><strong>10:06 – The founding insight: nobody asked a bar to show a muted Law &#38; Order</strong></p> <p><strong>12:00 – Geo-targeting within 7 miles of a retail location</strong></p> <p><strong>12:57 – The Great Reconnection: why people are seeking out in-person experiences</strong></p> <p><strong>15:00 – Channels built for off-the-couch environments</strong></p> <p><strong>15:45 – Proof of concept: why distracted bar crowds are actually watching and MediaScience results</strong></p> <p><strong>17:43 – Creative advice: what works and what works better</strong></p> <p><strong>21:10 – Measurement: foot traffic, receipt data, ROAS and case studies</strong></p> <p><strong>24:25 – The bucket debate: stop asking if it&#8217;s CTV or OOH</strong></p> <p><strong>25:30 –Atmosphere&#8217;s next strategic move</strong></p> <p><strong>29:29 – Best coaching advice for work or team work</strong></p> <h3>Connect with Ryan Spicer and <a href="https://www.atmosphere.tv/">Atmosphere TV</a></h3> <p><strong>LinkedIn: h<a href="https://www.linkedin.com/in/ryan-spicer-8189b43/">ttps://www.linkedin.com/in/ryan-spicer-8189b43/</a></strong></p> <p><strong>Instagram: <a href="https://www.instagram.com/atmospheretv/">https://www.instagram.com/atmospheretv/</a></strong></p> <h3>Connect with E.B. Moss and <em>Insider Interviews: With Media &#38; Marketing Experts           </em></h3> <p><strong>LinkedIn: <a href="https://www.linkedin.com/in/mossappeal">https://www.linkedin.com/in/mossappeal</a><br /> </strong><strong>Instagram: <a href="https://www.instagram.com/insiderinterviews">https://www.instagram.com/insiderinterviews</a></strong><br /> <strong>Facebook: <a href="https://www.facebook.com/InsiderInterviewsPodcast/">https://www.facebook.com/InsiderInterviewsPodcast/</a></strong><br /> <strong>Threads: <a href="https://www.threads.net/@insiderinterviews">https://www.threads.net/@insiderinterviews</a><br /> </strong></p> <h3><strong>If you enjoyed this episode, follow <em>Insider Interviews</em>, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: <a href="https://buymeacoffee.com/mossappeal">https://buymeacoffee.com/mossappeal</a>! </strong></h3> <p><img loading="lazy" decoding="async" class="wp-image-1322 aligncenter" src="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-300x84.png" sizes="auto, (max-width: 275px) 100vw, 275px" srcset="https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-300x84.png 300w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-1024x287.png 1024w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button-768x216.png 768w, https://insiderinterviews.blubrry.net/wp-content/uploads/2024/08/yellow-button.png 1090w" alt="Support this content at buymeacoffee.com/mossappeal " width="275" height="77" /></p>