Get the scoop on sponsoring the MARATHON in 15 minutes flat! Insider Interviews host, E.B. Moss, raced through the Javits Center as New York Road Runners were helping their partners prep to receive 100K + visitors to grab bibs, bags and prizes in advance of the TCS New York City Marathon! Hear quick takeaways from:<br /> New Balance, United Airlines, Tata Consultancy Services, Mastercard and Citizens (with Artie Athas of NYRR leading it off and Bree Fowler weighing in on the value of a good sponsorship!) they discuss their motivations and the impact of their sponsorship. Highlights include New Balance's massive retail setup, TCS's Future Athlete Project showcasing innovative sports technology, Mastercard's data on the marathon's economic impact on small businesses, United Airlines promotion and travel tech and Citizen's goal to "edutain."<br /> <br /> Each brand shares unique perspectives, from fostering community involvement to leveraging technology for enhanced health and well-being, as their goal for marathon sponsorships!<br /> <br /> KEY MOMENTS:<br /> <br /> 00:18 Sneak Peek at the Javits Center thanks to NY Road Runners<br /> 00:52 Interview with TCS and New Balance<br /> 02:03 Exploring the Exhibitor Hall<br /> 04:30 TCS' Future Athlete Project with a "digital twin"<br /> 06:43 Mastercard's Impact on Small Businesses<br /> 08:14 United Airlines' Long-Term Sponsorship<br /> 10:12 Citizens Bank and Community Engagement<br />

Insider Interviews with E.B. Moss

E.B. Moss

Marathon Marketers: A Bonus Run Thru the TCS NYC Marathon Expo

NOV 2, 202415 MIN
Insider Interviews with E.B. Moss

Marathon Marketers: A Bonus Run Thru the TCS NYC Marathon Expo

NOV 2, 202415 MIN

Description

In a fast run through the Javits Center prepping for 120,000 visitors, here’s a BONUS episode with exclusive behind-the-scenes conversations with sponsors of the TCS New York City Marathon!

Thanks to NY Road Runners – the creator of the largest marathon in the world — I spontaneously interviewed five lead NYRR partners about why these brands invest in events.

Gain insights from representatives of TCS, New Balance, United Airlines, MasterCard, and Citizens Bank, as they discuss their motivations and the impact of their sponsorship. Highlights include New Balance’s massive retail setup, TCS’s Future Athlete Project showcasing innovative sports technology, Mastercard’s data on the marathon’s economic impact on small businesses, United Airlines promotion and travel tech and Citizen’s goal to “edutain.”

Each brand shares unique perspectives, from fostering community involvement to leveraging technology for enhanced health and well-being. Join us for a 15-minute deep dive into the world of marathon sponsorships!

Javits Center Prep, United Airlines Tech, Bib Pick Up, New Balance “Run Your Way”

 

Mastercard and REI
REI and Mastercard

KEY MOMENTS:

00:18 Sneak Peek at the Javits Center thanks to NY Road Runners
00:52 Interview with TCS and New Balance
02:03 Exploring the Exhibitor Hall
04:30 TCS’ Future Athlete Project with a “digital twin”
06:43 Mastercard’s Impact on Small Businesses
08:14 United Airlines’ Long-Term Sponsorship
10:12 Citizens Bank and Community Engagement

Resources:

NY Road Runners

TCS

New Balance

United Airlines

Mastercard

Citizens

Connect with Insider Interviews:

Instagram: https://www.instagram.com/insiderinterviews

Facebook: https://www.facebook.com/InsiderInterviewsPodcast/

YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist

LinkedIn: https://www.linkedin.com/in/mossappeal

Threads: https://www.threads.net/@insiderinterviews

 X: https://x.com/InsiderIntervws

And, email [email protected] about an executive profile package or sponsoring the next “Inside Scoop” branded segment to “take five” about your brand or campaign!

Please share, rate, like this podcast… and support more free content in my tip jar at:  BuyMeACoffee