Raj Shamani's Figuring Out
Raj Shamani
Liquor License, Alcohol Tax & Liquor Business Secrets in India | Mokksh Sani | FO516 Raj Shamani
MAY 30, 2026120 MIN
Liquor License, Alcohol Tax & Liquor Business Secrets in India | Mokksh Sani | FO516 Raj Shamani
MAY 30, 2026120 MIN
Description
<p>Get your hand-picked playbook here: <a href="https://www.figuringout.co/pdf/fo-516" target="_blank" rel="noopener noreferer">https://www.figuringout.co/pdf/fo-516</a></p><p><br></p><p><br></p><p>Guest Suggestion Form: </p><p><a href="https://forms.gle/bnaeY3FpoFU9ZjA47" target="_blank" rel="ugc noopener noreferrer">https://forms.gle/bnaeY3FpoFU9ZjA47</a></p><p><br></p><p><br></p><p>Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. </p><p><br></p><p><br></p><p>Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.</p><p><br></p><p><br></p><p>(00:00) - Intro<br>(02:17) - A Shocking Insight Related to India & Alcohol<br>(04:35) - Is Alcohol Consumption Declining in India?<br>(08:10) - His Entrepreneurial Journey<br>(19:29) - How Much Did He Invest in the Beginning?<br>(20:15) - What Changed in Alcohol Acceptance Over the Last 40–50 Years?<br>(26:18) - Did Constant Shifting Cost Him Sales?<br>(36:06) - State-Wise Consumption & Prices<br>(41:33) - Is Taking Alcohol Across States Illegal?<br>(43:25) - How the Alcohol Business Operates State-Wise<br>(1:00:26) - Should the Government Shut Down the Alcohol Business?<br>(1:03:57) - How to Identify Legitimate Liquor<br>(1:04:52) - Is the Glass Bottle Crisis Costing Him Money?<br>(1:07:03) - 5-6 Things He Considers Before Opening a Store<br>(1:09:49) - Living Liquidz: India's First Online Liquor Retail Store<br>(1:16:04) - How Big Is the Duty-Free Business?<br>(1:17:10) - What He Understands About Alcohol Consumers<br>(1:28:57) - Top 3 Things That Make Alcohol Expensive<br>(1:30:53) - The Most Expensive Bottle He Has Sold<br>(1:34:49) - How Do People Discover a Brand Without Marketing?<br>(1:37:36) - Why Celebrities Work With Him<br>(1:42:15) - Is He Scared of the Giants?<br>(1:42:41) - The Biggest Challenge in His Business<br>(1:43:39) - How He Convinced Sanjay Dutt to Become a Partner<br>(1:50:41) - One Business Opportunity People Can Start Today<br>(1:58:42) - BTS<br>(1:59:21) - Outro</p><p><br></p><p><br></p><p><br></p><p>In today’s episode, we sit down with Mokksh Sani, Co-founder and Director at Living Liquidz & Cartel Bros Ltd to understand the business of alcohol in India and the trends shaping the industry.</p><p><br></p><p>The conversation also covers the most consumed alcohol brands in India, why South India drives significant alcohol sales & the economics behind premium liquor pricing. We talk about India’s massive illegal alcohol market, the difference between Scotch and whisky & some of the most expensive bottles ever sold.</p><p><br></p><p>Subscribe for more such conversations.</p><p><br></p><p>Follow Mokksh Sani here:</p><p>Instagram: <a href="https://www.instagram.com/mokksh_sani" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/mokksh_sani</a></p><p>LinkedIn: <a href="https://in.linkedin.com/in/mokkshsani" target="_blank" rel="ugc noopener noreferrer">https://in.linkedin.com/in/mokkshsani</a></p><p><br></p><p>Follow Living Liquidz here:</p><p><br></p><p>Instagram: <a href="https://www.instagram.com/livingliquidzofficial" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/livingliquidzofficial</a></p><p>LinkedIn: <a href="https://www.linkedin.com/company/living-liquidz-india-pvt-ltd-official/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/company/living-liquidz-india-pvt-ltd-official/</a></p><p><br></p><p>Follow Cartel Bros Ltd here:</p><p>Instagram: <a href="https://www.instagram.com/cartelbros_india" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/cartelbros_india</a></p><p>LinkedIn: <a href="https://www.linkedin.com/company/cartel-and-bros/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/company/cartel-and-bros/</a></p><p><a href="https://www.linkedin.com/in/dr-nachiket-bhatia/" target="_blank" rel="ugc noopener noreferrer"></a></p><p><a href="https://www.linkedin.com/in/jshilanjanm/" target="_blank" rel="ugc noopener noreferrer"></a></p><p><a href="https://www.linkedin.com/in/sourav-ganguly/" target="_blank" rel="ugc noopener noreferrer"></a></p><p><a href="https://www.youtube.com/@upGrad_edu" target="_blank" rel="ugc noopener noreferrer"></a></p><p><a href="https://www.instagram.com/sleepyclasses" target="_blank" rel="ugc noopener noreferrer"></a><a href="https://www.linkedin.com/company/harvestplus-solutions/" target="_blank" rel="ugc noopener noreferrer"></a><a href="https://www.linkedin.com/in/arpitjecrc/" target="_blank" rel="ugc noopener noreferrer"></a><a href="https://www.linkedin.com/in/mrityunjaysh/" target="_blank" rel="ugc noopener noreferrer"></a><a href="https://www.linkedin.com/in/syed-akbaruddin-854b30249/" target="_blank" rel="ugc noopener noreferrer"></a><a href="https://www.instagram.com/adityasaidwhat/" target="_blank" rel="ugc noopener noreferrer"></a><a href="https://www.instagram.com/sweetreactions" target="_blank" rel="ugc noopener noreferrer"></a><a href="https://x.com/ShivShivakumar" target="_blank" rel="ugc noopener noreferrer"></a><a href="https://www.instagram.com/dr_sarthak_dave" target="_blank" rel="ugc noopener noreferrer"></a><a href="https://www.instagram.com/dimplejangdaofficial" target="_blank" rel="ugc noopener noreferrer"></a><a href="https://www.linkedin.com/company/indulgeglobal/" target="_blank" rel="ugc noopener noreferrer"></a><a href="https://x.com/rajarmani" target="_blank" rel="ugc noopener noreferrer"></a><a href="https://www.linkedin.com/in/anantagarwalofficial/" target="_blank" rel="ugc noopener noreferrer"></a><a href="https://www.instagram.com/keshavinani" target="_blank" rel="ugc noopener noreferrer"></a><a href="https://x.com/dineshagarwal" target="_blank" rel="ugc noopener noreferrer"></a><a href="https://www.instagram.com/divyakirti.vikas" target="_blank" rel="ugc noopener noreferrer"></a><a href="https://www.instagram.com/poojamakhija/" target="_blank" rel="ugc noopener noreferrer"></a>About Raj Shamani</p><p><br></p><p>Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.</p>