Marketing Masterclass: How to Build a Billion-Dollar Brand | Harsh Pamnani | FO450 | Raj Shamani

DEC 25, 202571 MIN
Raj Shamani's Figuring Out

Marketing Masterclass: How to Build a Billion-Dollar Brand | Harsh Pamnani | FO450 | Raj Shamani

DEC 25, 202571 MIN

Description

<p>Guest Suggestion Form: </p><p><a href="https://forms.gle/bnaeY3FpoFU9ZjA47">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/bnaeY3FpoFU9ZjA47⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br></p><p><br></p><p>Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. </p><p><br></p><p><br></p><p>Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.</p><p><br></p><p><br></p><p>Order &#39;Build, Don&#39;t Talk&#39; (in English) here: <a href="https://amzn.eu/d/eCfijRu">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://amzn.eu/d/eCfijRu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br></p><p>Order &#39;Build Don&#39;t Talk&#39; (in Hindi) here: <a href="https://amzn.eu/d/4wZISO0">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://amzn.eu/d/4wZISO0⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br></p><p><br></p><p>Follow Our Whatsapp Channel: <a href="https://www.whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2J">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2J⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br></p><p><br></p><p>Subscribe To Our Other YouTube Channels:-</p><p><a href="https://www.youtube.com/@rajshamaniclips">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@rajshamaniclips⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br></p><p><a href="https://www.youtube.com/@RajShamani.Shorts">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RajShamani.Shorts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br></p><p><br></p><p>📺 Watch Figuring Out episodes on YouTube: <a href="https://youtube.com/playlist?list=PLE0Jo6NF_JYO5-phess8GKafKMtPv3tfZ">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/playlist?list=PLE0Jo6NF_JYO5-phess8GKafKMtPv3tfZ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br></p><p><br></p><p>(00:00) - Intro<br>(02:57) - How can someone become a creator?<br>(04:50) - How to choose a niche<br>(11:12) - India’s most iconic brand<br>(13:53) - How Indian brands and MNCs operate<br>(18:24) - New brands in Amul’s category<br>(26:08) - Important business lesson<br>(28:27) - Other iconic Indian brands<br>(32:40) - Brand case study<br>(39:11) - Modern brands<br>(43:25) - Quick commerce<br>(45:51) - Zomato vs Swiggy<br>(49:36) - Ola vs Uber<br>(57:29) - 7 important points for brand building<br>(01:00:33) - Naming the brand strategy<br>(01:04:00) - BookMyShow’s story<br>(01:05:50) - Best brand name<br>(01:10:02) - BTS<br>(01:10:31) - Outro</p><p><br></p><p><br></p><p>In today’s episode, we have Harsh Pamnani, bestselling author and brand storyteller. He breaks down what it really takes to become a creator in today’s economy. We talk about how to find your niche and how the right mindset and process help creators think differently and build long-term relevance.</p><p>In the last segment we get into quick commerce, variety-led brand thinking, variety-led brand thinking, and how functional and emotional benefits shape consumer choice. Using modern brands like Zepto, Blinkit, Ola, and Uber as real-world examples, Harsh explains how brands position themselves differently while solving the same problem. From choosing the right brand name to understanding distribution, insight-led marketing, and consumer psychology, this episode covers everything you need to know to build a brand end-to-end.</p><p>Subscribe for more such conversations!</p><p>Follow Harsh Pamnani here:</p><p><br></p><p>Instagram: <a href="https://www.instagram.com/author_harshpamnani" target="_blank" rel="noopener noreferer">https://www.instagram.com/author_harshpamnani</a></p><p><br></p><p>LinkedIn: <a href="https://www.linkedin.com/in/harshpamnani/" target="_blank" rel="noopener noreferer">https://www.linkedin.com/in/harshpamnani/</a></p><p><a href="https://www.instagram.com/dr_sarthak_dave">⁠</a></p><p><a href="https://www.instagram.com/dimplejangdaofficial">⁠⁠⁠</a></p><p><a href="https://www.linkedin.com/company/indulgeglobal/">⁠⁠⁠⁠⁠</a><a href="https://x.com/rajarmani">⁠⁠⁠⁠⁠⁠⁠</a><a href="https://www.linkedin.com/in/anantagarwalofficial/">⁠⁠⁠⁠⁠⁠⁠⁠⁠</a><a href="https://www.instagram.com/keshavinani">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a><a href="https://x.com/dineshagarwal">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><a href="https://www.instagram.com/divyakirti.vikas">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a><a href="https://www.instagram.com/poojamakhija/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>About Raj Shamani</p><p><br></p><p>Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation &amp; Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, &amp; passion economy space.</p><p><br></p><p><br></p><p>To Know More,Follow Raj Shamani On ⤵︎</p><p><br></p><p><br></p><p>Instagram @RajShamani <a href="https://www.instagram.com/rajshamani/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/rajshamani/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br></p><p>Twitter @RajShamani <a href="https://twitter.com/rajshamani">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/rajshamani⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br></p><p>Facebook @ShamaniRaj <a href="https://www.facebook.com/shamaniraj">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/shamaniraj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br></p><p>LinkedIn - Raj Shamani <a href="https://www.linkedin.com/in/rajshamani/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/rajshamani/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br></p><p><br></p><p>About Figuring Out</p><p><br></p><p>Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.</p>