Bring Your Product Idea to Life
Bring Your Product Idea to Life

Bring Your Product Idea to Life

Vicki Weinberg

Overview
Episodes

Details

WINNER! Best Business Podcast at the Independent Podcast Awards Do you (or do you want to) create and sell your own physical products? Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are? This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It's a podcast for small business owners, makers and creators, from small business owners! Whatever stage you’re at, there’s plenty of friendly, practical advice and inspirational stories - from product creators not much further along than you are. CONNECT WITH ME Website: https://www.vickiweinberg.com Instagram: https://www.instagram.com/vickiweinberguk/ LinkedIn: https://www.linkedin.com/in/vicki-weinberg-amazon-seller-support/ Join my free Facebook group: www.facebook.com/groups/productcreatorsclub/

Recent Episodes

Building an 80-Year Product Business: Lessons from a Fourth-Generation Family Brand
MAY 15, 2026
Building an 80-Year Product Business: Lessons from a Fourth-Generation Family Brand
This week I’m joined by Holly Stafford-Smith from GH Stafford & Son Ltd, a fourth-generation family business that has been supplying leather goods and accessories across the UK for almost 80 years.In this episode, Holly shares the story of how the business evolved from manufacturing leather goods in post-war Walsall to becoming a long-established wholesale supplier working with retailers and wholesalers across the UK and Ireland.We talk about what it’s really like working in a family business, balancing tradition with modernisation, navigating generational differences, evolving a product range over time, and why focusing on product quality has helped the business continue to grow after all these years.There’s also a really honest conversation about the realities of family business life, the challenges, the opportunities, and the deep care that comes with building something across generations.Whether you run a product-based business yourself or are interested in how long-standing businesses continue to adapt and evolve, there’s so much insight in this episode.Episode Chapters:00:00 Introduction to Holly Stafford-Smith and GH Stafford & Son Ltd01:31 The story behind the family business founded in 194703:17 How the business has stayed relevant for nearly 80 years05:49 Modernising a long-established wholesale business07:24 Selling through retailers and wholesalers across the UK09:09 Why the business has stayed B2B only11:05 How the product range has evolved over the years13:44 Using customer feedback to shape products16:44 Growing up in a family business19:40 Working across different roles in the business20:43 Navigating family dynamics and generational differences24:58 The realities of working in a family business29:30 Holly’s advice for product business ownersConnect with Holly here:https://ghstafford.com/https://www.facebook.com/GHStaffordandSonhttps://www.instagram.com/ghstaffordandson/https://www.linkedin.com/in/holly-stafford-smith/https://www.linkedin.com/company/g.h.stafford-&-son-limited/LET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Free call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & ConnectAmazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership
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34 MIN
Packaging design for Amazon and retail. How to stand out and increase sales - Daniel Poll
MAY 8, 2026
Packaging design for Amazon and retail. How to stand out and increase sales - Daniel Poll
If you’ve ever looked at your product and thought, “is my packaging actually helping me sell this?” then this episode is going to be really helpful.I’m joined by Daniel Poll, founder of No Ramble, a brand and packaging design studio, and we’re talking all about what makes packaging work, both in store and online.Because the reality is, if your product looks the same as everything else, your customer is far more likely to choose based on price. And that’s not where most of us want to be.We get into what effective packaging design for Amazon and retail actually looks like, why so many brands end up following the crowd, and what you can do differently if you want to stand out in a way that feels right for your product and your customer.Packaging isn’t just about making something look good, it’s about helping your customer quickly understand what your product is and why they should choose it.This is one of those episodes that might make you look at your packaging in a completely different way.Find Daniel here:Website: https://noramble.co.uk/Instagram: https://www.instagram.com/noramble/Personal LinkedIn: https://www.linkedin.com/in/daniel-poll/Business LinkedIn: https://www.linkedin.com/company/noramble/LET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membershipFree call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & Connect
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45 MIN
Business funding options for entrepreneurs - Hazel Nabarro
MAY 1, 2026
Business funding options for entrepreneurs - Hazel Nabarro
So many founders delay growing their business because funding feels confusing or out of reach. This episode is here to change that, and give you a clearer way to think about how to fund your business growth.If I’m honest, funding is something I didn’t really understand for a long time, and I know I won’t be the only one.When we hear about funding, it’s often things like Dragon’s Den or venture capital, and it can feel quite far removed from everyday business. But actually, there are so many different business funding options, and understanding them can completely change how you approach growing your business.In this episode, I’m joined by Hazel Nabarro, founder of Femfinity, and she breaks down how to fund your business growth in a way that feels much more clear and manageable.We talk through the different types of business funding options, including bootstrapping, grants, loans, angel investors, and venture capital, and what each one really looks like in practice.What I found really helpful about this conversation is that it’s not just about what’s available, it’s about how to make the right decision for you and your business, rather than making choices from a place of panic or pressure.So if funding is something you’ve been thinking about, or you’re not sure what your next step should be, this will give you a much clearer picture of how to fund your business growth in a way that actually works for you.Find Hazel here: Website : www.femfinity.co.ukInstagram: https://www.instagram.com/tofemfinity/LinkedIn : https://www.linkedin.com/in/hazelnabarro/ https://www.linkedin.com/company/femfinity/Chapters:00:00 Introduction to Hazel and her work in funding and growth03:20 What funding really means and why it is often misunderstood06:00 Bootstrapping and using revenue to fund your business09:30 Grants explained, pros, cons and how to improve your chances15:10 Loans, risks, and what to consider before borrowing18:45 Equity funding, angel investors and how it works23:30 Venture capital explained and whether it is right for you27:50 When to start thinking about funding your business31:20 Revenue first growth and building a sustainable business34:00 Key questions to ask before taking any funding37:00 Can you say no to investors and why due diligence matters38:30 Why increasing female investors is so important41:10 How to become an angel investor and get started44:30 Final advice on making strategic funding decisionsLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Free call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & ConnectAmazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership
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49 MIN
Ask Me Anything
APR 24, 2026
Ask Me Anything
In this episode, I’m doing something a little different, answering your questions in an “Ask Me Anything” style episode.This episode is designed to give you clarity and practical direction if you’re currently selling on Amazon or thinking about getting started.I’ve recently launched a free monthly event called Amazon Seller Support and Connect, where sellers (and future sellers) can come together to ask questions, share challenges, and learn from each other. This episode builds on those conversations by tackling some of the most frequently asked questions in more detail.In this episode, I cover five key Amazon selling topics:How much it costs to stand out on Amazon and get visibilityWhether you’re actually making money on Amazon (and how to check)If you should focus only on your best-selling productHow much you should spend on Amazon advertisingWhether you should use FBA, FBM, or a mix of bothYou’ll learn how Amazon visibility really works, including how relevance, sales history, and reviews affect your rankings.I also break down why it’s important to understand your numbers early on, how to think about advertising budgets, and why relying on just one product can be risky when scaling.A key theme throughout this episode is that success on Amazon comes down to understanding your data, making informed decisions, and building a sustainable strategy rather than chasing quick wins.If you’re selling on Amazon, or planning to, this episode will help you make more confident, informed decisions about your businessEpisode 327: What is the Amazon algorithm: https://player.captivate.fm/episode/b3aa9cda-d8d7-4fbf-a949-5335f0473b8b/Find out more about Amazon Made Easy, my membership for Amazon sellers: https://vickiweinberg.com/membershipJoin Amazon Sellers Support & Connect, my free monthly call for Amazon sellers: https://calendly.com/vickiweinberg/new-meetingLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membershipFree call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & Connect
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22 MIN
What It Actually Takes to Launch and Grow a Product Brand - Sam Feller
APR 17, 2026
What It Actually Takes to Launch and Grow a Product Brand - Sam Feller
In this episode, I’m joined by Sam Feller, co-founder of Popcorn Shed, a premium gourmet popcorn brand now stocked across the UK and beyond.Sam shares the real story behind building a product-based business from scratch, from making popcorn in a home kitchen to scaling across multiple sales channels.We talk about what it actually takes to launch and grow a physical product brand, including the mistakes, the lessons, and the decisions that make the biggest difference early on.If you’re developing a product or thinking about starting a product-based business, this episode is full of practical insight you can apply straight away.In this episode, we cover:How Popcorn Shed started and grew into a national brandWhat makes a product stand out in a crowded marketWhy product market fit is more important than passion aloneThe realities of product development (and why it’s so expensive to get wrong)How to choose the right sales channels for your productWhat founders often overlook when launching a new productWhen to hire and how to grow your team sustainablyThe biggest lessons from scaling over the past 10+ yearsSam also shares his number one piece of advice for product creators, and it’s something that could save you time, money, and a lot of frustration.If you’re building a product-based business this is a great listen.Find Sam here:https://popcornshed.comhttps://x.com/popcornshedhttp://facebook.com/popcornshedhttp://instagram.com/popcornshedhttps://uk.linkedin.com/company/popcornshedLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Free call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & ConnectAmazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership
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40 MIN