Bring Your Product Idea to Life

In this episode, I’m joined by Suzanne Moore, the founder of Nom Nom Kids, who shares how she turned an idea she had on her holiday in America into a business that’s been running for over 12 years, all while navigating life as a busy mum.Suzanne talks honestly about how she got started designing a reusable pouch to solve her own parenting problem and how she quickly realised that other parents needed it too. We chat about her early mistakes, the leaps of faith she took with manufacturers, and how observing her customers shaped new products she hadn’t even planned for.We also talk about the challenges of growing a product business, including how to sell to a bigger audience without losing the personal touch, and why showing the person behind the product can make all the difference. Suzanne’s story is a great reminder that even if you’re unsure at the start, taking that first step is often the best way to learn and grow.This episode is full of practical insights for anyone looking to launch and scale a product business, especially if you’re juggling family life and trying to figure out the best way to turn an idea into something people actually want to buy.Find Suzanne and Nom Nom Kids here: https://nomnomkids.co.uk/https://www.facebook.com/NomNomKids/https://www.instagram.com/nomnomkidshttps://www.linkedin.com/in/suzanne-moore-22ba873/Episode Chapters00:00 – Introduction00:44 – Suzanne shares her background and how Nom Nom Kids started02:56 – Early mistakes and lessons learned in product development06:44 – Finding manufacturers and taking a leap of faith with production11:44 – Handling challenges like batch issues and customer complaints16:07 – Launching products, social media strategies, and early marketing21:18 – Discovering unexpected ways customers use your products26:12 – Making products different without trying to please everyone32:17 – Scaling the business and growth challenges39:42 – Supporting other businesses and building communityLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support40:19 – Suzanne’s final advice for anyone starting a product business

If you’ve ever found yourself stuck in a loop with Amazon seller support, sending messages back and forth and not really getting anywhere, this episode is for you.Because while Amazon is an amazing marketplace, it isn’t always straightforward. Things do go wrong, and often they happen when you least expect it, whether that’s a listing being taken down, a product being incorrectly restricted, or something just not working the way it should.In this episode, I’m talking you through how to get the best outcome from Amazon seller support, based on real situations I’m dealing with right now for clients. So this is practical, honest, and based on what actually works, not just theory.I’m also sharing the kinds of issues you might run into when selling on Amazon, why they happen, and most importantly, how to deal with them without losing time, energy, or patience.Because the truth is, most issues are fixable. It’s just knowing how to approach Amazon seller support in the right way that makes all the difference.I’ve also created a free guide, How to get the best out of Amazon Seller Support, which walks you through everything step by step. You can download that below, so there’s no need to take notes while you’re listening.Get my free guide - how to get the best out of Amazon Seller Support: https://checklist.vickiweinberg.com/sellersupportEpisode chapters: 00:00 Why things don’t always run smoothly on Amazon01:40 Real examples of Amazon issues and what can go wrong04:30 What happens if problems aren’t resolved06:45 How to reduce the chances of issues in the first place08:40 Understanding Amazon seller support10:25 How to write a clear and effective support case12:10 Common mistakes that slow everything down13:40 When to use chat or phone support14:55 How to escalate your case16:25 The mindset that will help you get results17:40 When to get extra support18:30 Final thoughts and reassuranceLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

If you run a product based business, your website plays a huge role in whether customers buy from you or leave within seconds.In this episode, I’m joined by Simon Pryce, Managing Director of Skylight Media, who works with businesses to improve how their websites function, convert and support growth.We talk about the real role of a product business website, why many websites struggle to convert visitors into customers, and the surprisingly simple changes that can make a big difference.Simon shares what he sees again and again when businesses come to him because their website “isn’t working”, including the common mistakes that quietly cost sales. We also talk about the importance of product descriptions, strong photography, user experience, and how customers actually behave when they land on a website for the first time.If you’ve ever looked at your website and wondered whether it’s really doing its job, this conversation will help you think about your product business website in a completely new way.Towards the end of the episode we also explore something many businesses haven’t considered yet, the impact of AI and what the future could look like when machines begin purchasing products automatically on behalf of customers.If you want your product business website to work harder for you this year, this episode is packed with practical insight.Find Simon here: skylightmedia.co.uklinkedin.com/in/simondavidpryceEpisode Chapters00:00 Introduction to Simon Pryce and Skylight Media02:00 The true role of a website for a product business05:10 The biggest website mistakes product businesses make09:00 Understanding customer behaviour on websites14:30 Why some websites don’t convert visitors into buyers18:30 Design, messaging and functionality, what matters most22:00 How often should you review or refresh your website27:00 Improving your website without a huge budget30:30 What to do if you feel embarrassed by your website32:00 The future of websites, AI and agentic commerce38:40 Final advice for making more of your websiteLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

In this episode, I speak with product innovator Charles Shert about how to develop and launch a product idea.If you’ve ever had an idea for a product but felt unsure where to start, this conversation is for you. We talk about solving real problems, creating rough prototypes and using customer feedback to shape your design. You don’t need perfection to begin; progress usually starts with curiosity and willingness to test your idea.Charles shares how he moved from identifying a simple problem to building and refining a patented product. We also explore why understanding your customer is more important than adding complicated features when you are learning how to develop and launch a product idea.If you are sitting on a product idea, this episode is a gentle reminder that small steps matter, persistence counts and testing early can help you move forward with confidence.Find Charlie here: Website: https://getthemozy.com/Pinterest: https://www.pinterest.com/getthemozy/Facebook: https://www.facebook.com/getthemozyInstagram: https://www.instagram.com/get_the_mozy/#YouTube: https://www.youtube.com/@getthemozyChapters:00:00 Introduction01:00 Finding a real problem to solve04:00 Designing products using thermodynamics principles07:00 Moving from prototype to sellable product10:30 Using Kickstarter to validate demand12:00 Starting sales through small markets and events14:30 Marketing physical products online16:30 Learning from product development mistakes18:30 Simplifying product ranges for efficiency20:40 Advice for first time product creators23:20 Persistence in entrepreneurship24:30 Final thoughts on product ideasLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membershipHosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

If you’ve ever wondered why selling on Amazon feels harder than it should, you’re not alone.In this episode, I unpack why selling on Amazon can feel so complicated, even when you’re capable and experienced. From navigating Amazon Seller Central to dealing with inconsistent updates, suppressed listings and unclear responses from Seller Support, the platform often creates unnecessary complexity.But it is not just a systems issue.It is the mental load of not knowing whether something is normal.The second guessing when a change works on one SKU but not another.The time lost searching Google or watching tutorials that may not apply to your situation.Selling on Amazon becomes heavier when you are trying to figure it all out alone.In this episode, I also talk about what actually helps. Faster answers. Ongoing guidance. Being able to sense check decisions. Learning from other Amazon sellers who are navigating the same challenges.I share more about the Amazon Sellers Support and Connect call I held recently, and my new-and-improved membership, Amazon Made Easy.Amazon Made Easy is for product based business owners who are already selling on Amazon, or actively preparing to launch, and want practical, ongoing support without paying for full account management. It’s designed to help you take action, grow your account, get support when you need it and feel more confident in your decisions, without carrying the weight of it on your own.Because while we can’t change how Amazon is built, we can change how supported you feel while building your business on it. Episode Chapters:00:00 Welcome, and why selling on Amazon feels harder than it should01:20 Seller Central, outdated systems and lack of clear training02:45 The isolation of selling on Amazon alone04:10 Inconsistencies, suppressed listings and second guessing yourself05:50 Where most sellers look for help, Google, YouTube and Seller Support07:10 Why quick answers and ongoing support make such a difference08:30 The power of community and learning from other Amazon sellers09:50 Introducing Amazon Sellers Support and Connect10:40 Amazon Made Easy, what’s changing and why12:00 Who the membership is for, and who it is not for13:20 Final thoughts, selling on Amazon does not have to feel this hardLET’S CONNECTEpisode 338: Why selling on Amazon feels overwhelming (even when you’re doing things ‘right’): https://vickiweinberg.com/membership/Join Amazon Made Easy: https://vickiweinberg.com/membership/ Follow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membershipHosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2