Bring Your Product Idea to Life
Vicki Weinberg
Recent Episodes
In today’s episode, we’re joined by Ruth Sturdy, founder of Colour Chronicles—a company dedicated to creating modern, guided memory journals for every age and stage, with a strong focus on inclusivity. Ruth’s vision is to celebrate and honour every family, regardless of their unique makeup.
Ruth shares how she identified a gap in the market for journals that didn’t assume traditional family structures, such as “mum and dad” or two sets of grandparents. By addressing this need, Colour Chronicles aims to avoid isolating families or leaving gaps in their memories.
We also dive into the journey of growing Colour Chronicles, from designing and printing journals with beautiful fabric covers to expanding the product range. Ruth discusses how the business has evolved from a kitchen-table operation to partnering with a fulfilment centre, and scaling from selling to friends in NCT groups to using a digital marketing agency.
Ruth highlights her experiences as part of the Santander mentoring program, which helped her build a team and bring in expertise for platforms like Shopify and Klaviyo. She also talks about the challenges and opportunities that came with transitioning from Squarespace to Shopify, adapting to shifts in the market—once dominated by Not On The High Street and Etsy —to now finding success on platforms like TikTok Shop, Amazon FBA..
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
This episode is sponsored by Therese Oertenblad & Small Business Collaborative
Therese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle.
Small Business Collaborative Website
Small Business Collaborative Instagram
Small Business Collaborative on Facebook
Let’s Talk Wholesale Facebook group
LET’S CONNECT
Join my free Facebook group for product makers and creators
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
This episode is sponsored by Therese at Small Business Collaborative.
One of the biggest challenges that product-based business owners often face is pricing their products right! And that is even more important if you’re looking to start wholesaling your products. Right now, listeners can access a free product pricing masterclass. This masterclass will help you set the right prices to maximize profits and appeal to retail buyers. You can sign up for the free pricing masterclass using the link in the show notes. And if you want even more help, Therese's “Start to Wholesale” course is designed to help you confidently break into the wholesale market. From pricing to how to create your first wholesale catalogue, this course covers everything you need to know to get your products into retailers. Don’t miss this opportunity to take your business to the next level with expert guidance from Therese at Small Business Collaborative!
Support this podcast for the price of a coffee
if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support
It’s the question we all ask ourselves. How do you plan for Q4? And how do you make the most of the upcoming seasonal sales opportunities and manage your workload?
I asked Elle Williamson of The Ecommerce Assistant to join me to discuss this and more. Elle helps people build and grow their online businesses with the power of Shopify + Klaviyo to sell more online. Ella has made it her mission to teach everything she knows about ecommerce to founder-led businesses looking to thrive online.
We talk about when you should launch your Christmas ranges and how to manage your messaging whilst also juggling Halloween and Black Friday. We also cover the steps you can take to plan ahead, manage your workload and focus your marketing efforts in the right areas. There are so many good tips that you can implement right away.
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
The Ecommerce Assistant Website
The Ecommerce Assistant Instagram
Podcast 162: How to get the most out of Shopify with Elle Williamson
Podcast 178: Email Marketing & Klaviyo - with Elle Williamson
This episode is sponsored by Therese Oertenblad & Small Business Collaborative
Therese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle.
Small Business Collaborative Website
Small Business Collaborative Instagram
Small Business Collaborative on Facebook
Let’s Talk Wholesale Facebook group
LET’S CONNECT
Join my free Facebook group for product makers and creators
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
This episode is sponsored by Therese at Small Business Collaborative.
One of the biggest challenges that product-based business owners often face is pricing their products right! And that is even more important if you’re looking to start wholesaling your products. Right now, listeners can access a free product pricing masterclass. This masterclass will help you set the right prices to maximize profits and appeal to retail buyers. You can sign up for the free pricing masterclass using the link in the show notes. And if you want even more help, Therese's “Start to Wholesale” course is designed to help you confidently break into the wholesale market. From pricing to how to create your first wholesale catalogue, this course covers everything you need to know to get your products into retailers. Don’t miss this opportunity to take your business to the next level with expert guidance from Therese at Small Business Collaborative!
Hosted by Captivate
If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2
Today on the podcast my guest is Michelle Ferron the founder of Good Tuesday (previously Once Upon A Tuesday), a female led brand and B Corp. Good Tuesday creates stationery for people who want to organise in all areas of life in style, from design-led annual calendars to diaries, weekly planners and notebooks printed in England and created in a sustainably conscious and ethical way.
If you're curious about what it means to become a B Corp and how businesses can achieve that status, this podcast is for you. In this episode, I dive into that very question with Michelle, but our conversation doesn't stop there. We also discuss what it takes to grow a successful brand, especially when it comes to building and managing a team. Michelle shared that she now leads a team of eight, and we explored how to know when it’s the right time to hire, the roles to prioritise, and the ins and outs of team management as your business expands.
If you're currently thinking about growing your own team or have plans to do so in the future, this episode is packed with insights you won't want to miss!
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
B Impact Assessment - free tool
This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help
Are you thinking about selling your product(s) on Amazon?
Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help.
Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start?
If so, my masterclass is exactly what you need to find out more about how to start selling on Amazon - without paying for help.
Download now, keep forever and watch in your own time. You can access the recording via the link in the show notes.
Here’s the link: https://vickiweinberg.com/how-to-start-selling-on-amazon/
LET’S CONNECT
Join my free Facebook group for product makers and creators
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
This episode is sponsored by Therese at Small Business Collaborative.
One of the biggest challenges that product-based business owners often face is pricing their products right! And that is even more important if you’re looking to start wholesaling your products. Right now, listeners can access a free product pricing masterclass. This masterclass will help you set the right prices to maximize profits and appeal to retail buyers. You can sign up for the free pricing masterclass using the link in the show notes. And if you want even more help, Therese's “Start to Wholesale” course is designed to help you confidently break into the wholesale market. From pricing to how to create your first wholesale catalogue, this course covers everything you need to know to get your products into retailers. Don’t miss this opportunity to take your business to the next level with expert guidance from Therese at Small Business Collaborative!
Support this podcast for the price of a coffee
if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support
This week on the podcast, I’m joined by Jenna Farmer, a PR strategist and journalist who specialises in helping businesses get the right kind of press coverage. Whether you’re looking for practical tips to do your own PR, guided resources to get started, or one-on-one support from Jenna herself, she’s got you covered.
With the holiday season just around the corner, now is the perfect time for product-based businesses to tap into seasonal PR opportunities. In this episode, I chat with Jenna about how to get your products featured in Christmas gift guides and media roundups, even if you’re starting a little late in the game. Jenna shares insider tips on identifying the right media outlets, crafting pitches that grab attention, and providing journalists with everything they need to showcase your product.
Whether you’re new to PR or have some experience, Jenna’s advice will help you make the most of the Christmas PR window and get your products in front of a wider audience. Don’t miss out on her expert tips to boost your business this holiday season.
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Jenna’s Facebook Group: Get Your Business In The Media With Jenna Farmer
Free Resource: How To Write The Perfect Press Release
This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help
Are you thinking about selling your product(s) on Amazon?
Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help.
Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start?
If so, my masterclass is exactly what you need to find out more about how to start selling on Amazon - without paying for help.
Download now, keep forever and watch in your own time. You can access the recording via the link in the show notes.
Here’s the link: https://vickiweinberg.com/how-to-start-selling-on-amazon/
LET’S CONNECT
Join my free Facebook group for product makers and creators
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Support this podcast for the price of a coffee
if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support
This episode is sponsored by Therese at Small Business Collaborative.
One of the biggest challenges that product-based business owners often face is pricing their products right! And that is even more important if you’re looking to start wholesaling your products. Right now, listeners can access a free product pricing masterclass. This masterclass will help you set the right prices to maximize profits and appeal to retail buyers. You can sign up for the free pricing masterclass using the link in the show notes. And if you want even more help, Therese's “Start to Wholesale” course is designed to help you confidently break into the wholesale market. From pricing to how to create your first wholesale catalogue, this course covers everything you need to know to get your products into retailers. Don’t miss this opportunity to take your business to the next level with expert guidance from Therese at Small Business Collaborative!
Today on the podcast we have a powerful and important conversation with Em Anastasi. Em Anastasi is a Gender Equality Advocate, Period Poverty Activist and founder of the social enterprise, intheflow. Em is on a mission to save the planet, tackle period poverty, and transform workplace cultures. Through fundraising, she is addressing period poverty by providing eco-friendly period products to those in need.
Em explains what period poverty is, and how it is very much a domestic problem, as well as global, citing a survey in Brighton where 43% of the participants said they struggled to afford period products each month. Em is really keen to destigmatise menstrual health. Em explains how she created her product and set up a buy one give one format. We discuss the unique challenges of marketing a period product, getting the pricing right so the product is accessible, and the changes that need to happen to eradicate period poverty in the UK.
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help
Are you thinking about selling your product(s) on Amazon?
Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help.
Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start?
If so, my masterclass is exactly what you need to find out more about how to start selling on Amazon - without paying for help.
Download now, keep forever and watch in your own time. You can access the recording via the link in the show notes.
Here’s the link: https://vickiweinberg.com/how-to-start-selling-on-amazon/
LET’S CONNECT
Join my free Facebook group for product makers and creators
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Support this podcast for the price of a coffee
if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support
This episode is sponsored by Therese at Small Business Collaborative.
One of the biggest challenges that product-based business owners often face is pricing their products right! And that is even more important if you’re looking to start wholesaling your products. Right now, listeners can access a free product pricing masterclass. This masterclass will help you set the right prices to maximize profits and appeal to retail buyers. You can sign up for the free pricing masterclass using the link in the show notes. And if you want even more help, Therese's “Start to Wholesale” course is designed to help you confidently break into the wholesale market. From pricing to how to create your first wholesale catalogue, this course covers everything you need to know to get your products into retailers. Don’t miss this opportunity to take your business to the next level with expert guidance from Therese at Small Business Collaborative!