Bring Your Product Idea to Life
Vicki Weinberg
Recent Episodes
The Bring Your Product Idea To Life Podcast is perfect for anyone just starting out in product sales or looking to create their own product to sell. I’m Vicki Weinberg, a product creation coach and Amazon expert, here every week with friendly, practical advice and inspiring stories from small businesses.
Mel is an experienced Meta marketer, helping product brands maximise their sales and leads through Facebook ads and chat funnels.
As well as working with ecommerce brands to scale their sales through ads, Mel is also known as the 'Manychat queen' - helping businesses to personalise their connection with followers through Manychat automations, helping to boost reach and engagement, leading to higher conversion rates through a seamless customer journey.
Mel explains how to make the most of Facebook and Instagram ads and connect better with customers using chat funnels.
Mel shares helpful advice on running effective Meta ads, like testing different ad types (such as carousel, video, and catalogue ads) to reach the right audience, understanding your customer acquisition costs, and adjusting your ads regularly to keep them fresh.
Mel also introduces ManyChat, a tool that lets you set up automated, personalised messages for Instagram and Facebook DMs, making it easy for customers to interact without leaving the platform. With ManyChat, you can automate replies to boost engagement, increase sales, and keep customer relationships strong without overwhelm. If you have seen a post saying comment ‘insert word of choice’ and I will send you the link - they are likely to be using a Chat Funnel!
It’s a great, in depth practical episode, that will help you decide how to harness the best tech to boost your product sales.
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
This episode is sponsored by my new membership - Amazon Made Easy.
I know selling on Amazon is hard. I know it’s not always possible to pay for support, and I’d love to help you achieve your goals for Amazon, wherever you are.
Amazon Made Easy is a place where you can get advice, updates, training and support from me, plus a community of other Amazon sellers, for a single monthly price.
I’ll be honest, I don’t know exactly what you need, or how you’d like me to deliver it - so I’d love you to join me right at the start and help to shape the membership.
Doors are open until 8 November. You can sign up now, for £19 a month (which is the price you’ll pay forever!)
LET’S CONNECT
Join my free Facebook group for product makers and creators
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
This episode is sponsored by my new membership - Amazon Made Easy
I know selling on Amazon is hard. I know it’s not always possible to pay for support, and I’d love to help you achieve your goals for Amazon, wherever you are. Amazon Made Easy is a place where you can get advice, updates, training and support from me, plus a community of other Amazon sellers, for a single monthly price. You can join until 8 November. Sign up now, for £19 a month (which is the price you’ll pay forever!) via the link in the show notes.
Get special offers on Junglescout here:
The best deals on bestselling tools for building and running a successful Amazon business. https://get.junglescout.com/vicki (Note this is an affiliate link - I recommend it because I use it and love it!)
This podcast dives into the essential differences between Fulfilled by Amazon (FBA) and Fulfilled by Merchant (FBM), helping you decide which method is best for your business.
I cover the pros and cons of both options, including cost considerations, customer satisfaction, and inventory management strategies.
Key takeaways:
- FBA means Amazon handles your fulfillment, allowing you to focus more on sales.
- FBM requires you to manage shipping yourself, giving you control over the process.
- Choosing between FBA and FBM depends on your business model and customer needs.
- Using both can maximise your sales potential on Amazon.
LET’S CONNECT
Join my free Facebook group for product makers and creators
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
This episode is sponsored by my new membership - Amazon Made Easy
I know selling on Amazon is hard. I know it’s not always possible to pay for support, and I’d love to help you achieve your goals for Amazon, wherever you are. Amazon Made Easy is a place where you can get advice, updates, training and support from me, plus a community of other Amazon sellers, for a single monthly price. You can join until 8 November. Sign up now, for £19 a month (which is the price you’ll pay forever!) via the link in the show notes.
Get special offers on Junglescout here:
The best deals on bestselling tools for building and running a successful Amazon business. https://get.junglescout.com/vicki (Note this is an affiliate link - I recommend it because I use it and love it!)
This episode is sponsored by my new membership - Amazon Made Easy
I know selling on Amazon is hard. I know it’s not always possible to pay for support, and I’d love to help you achieve your goals for Amazon, wherever you are. Amazon Made Easy is a place where you can get advice, updates, training and support from me, plus a community of other Amazon sellers, for a single monthly price. You can join until 8 November. Sign up now, for £19 a month (which is the price you’ll pay forever!) via the link in the show notes.
The Bring Your Product Idea To Life Podcast is perfect for anyone just starting out in product sales or looking to create their own product to sell. I’m Vicki Weinberg, a product creation coach and Amazon expert, here every week with friendly, practical advice and inspiring stories from small businesses.
Today, I’m speaking with Candice Mason from Mother Cuppa. Candice is a tea sommelier and herbal tea blender focused on supporting women’s hormone health and overall wellbeing. Her journey, shaped by experiences with endometriosis, induced and reversed menopause, and early menopause, led her to create blends that not only taste great but also support holistic health.
In this episode, we explore:
- The art of tea blending, its origins, and how different ingredients can enhance your health and wellbeing.
- How Candice turned her passion into a business with a strong focus on ethical product creation and sustainable packaging, free from microplastics.
- The benefits of marketing to a niche audience and growing her customer base naturally through ecommerce and face-to-face events, including high-profile festivals like CarFest and Happy Place. These in-person interactions have helped her build genuine connections with customers, creating a unique experience beyond typical customer service.
- The introduction of a subscription-based model, allowing customers to enjoy her unique tea blends regularly and conveniently.
There’s lots to to take away and try in your own business.
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
This episode is sponsored by my new membership - Amazon Made Easy.
I know selling on Amazon is hard. I know it’s not always possible to pay for support, and I’d love to help you achieve your goals for Amazon, wherever you are.
Amazon Made Easy is a place where you can get advice, updates, training and support from me, plus a community of other Amazon sellers, for a single monthly price.
I’ll be honest, I don’t know exactly what you need, or how you’d like me to deliver it - so I’d love you to join me right at the start and help to shape the membership.
Doors are open until 8 November. You can sign up now, for £19 a month (which is the price you’ll pay forever!)
LET’S CONNECT
Join my free Facebook group for product makers and creators
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Get special offers on Junglescout here:
The best deals on bestselling tools for building and running a successful Amazon business. https://get.junglescout.com/vicki (Note this is an affiliate link - I recommend it because I use it and love it!)
This episode is sponsored by my new membership - Amazon Made Easy
I know selling on Amazon is hard. I know it’s not always possible to pay for support, and I’d love to help you achieve your goals for Amazon, wherever you are. Amazon Made Easy is a place where you can get advice, updates, training and support from me, plus a community of other Amazon sellers, for a single monthly price. You can join until 8 November. Sign up now, for £19 a month (which is the price you’ll pay forever!) via the link in the show notes.
This episode delves into the costs associated with selling products on Amazon, giving you an overview of the fees to consider. By the end, you'll have a clearer understanding of all the financial factors to consider when launching your product on Amazon.
Key takeaways:
- Setting up an Amazon Seller Central account involves choosing between a professional or free plan - we talk about both!
- Referral fees on Amazon range from 5% to 15% based on the product category.
- Using Fulfilled by Amazon (FBA) incurs fees for storage and shipping based on product size.
- It's crucial to calculate all costs involved in selling on Amazon to ensure you can make a profit
Mentioned in this episode:
FBA profitablity calculator: https://sellercentral.amazon.co.uk/hz/fba/profitabilitycalculator/
My guide to using the calculator: https://youtu.be/Mso8UMYNCfo
Therese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle.
Small Business Collaborative Website
Small Business Collaborative Instagram
Small Business Collaborative on Facebook
Let’s Talk Wholesale Facebook group
LET’S CONNECT
Join my free Facebook group for product makers and creators
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
This episode is sponsored by my new membership - Amazon Made Easy
I know selling on Amazon is hard. I know it’s not always possible to pay for support, and I’d love to help you achieve your goals for Amazon, wherever you are. Amazon Made Easy is a place where you can get advice, updates, training and support from me, plus a community of other Amazon sellers, for a single monthly price. You can join until 8 November. Sign up now, for £19 a month (which is the price you’ll pay forever!) via the link in the show notes.
This episode is sponsored by my new membership - Amazon Made Easy
I know selling on Amazon is hard. I know it’s not always possible to pay for support, and I’d love to help you achieve your goals for Amazon, wherever you are. Amazon Made Easy is a place where you can get advice, updates, training and support from me, plus a community of other Amazon sellers, for a single monthly price. You can join until 8 November. Sign up now, for £19 a month (which is the price you’ll pay forever!) via the link in the show notes.
Get special offers on Junglescout here:
The best deals on bestselling tools for building and running a successful Amazon business. https://get.junglescout.com/vicki (Note this is an affiliate link - I recommend it because I use it and love it!)
Today on the podcast I'm excited to welcome back Lucy Jeffrey, the founder of Bare Kind. Lucy makes bamboo socks and gives part of her profits to different charities. Today she is joining us to talk about selling on Faire, the wholesale platform, where she's been doing incredibly well.
I know many of you have been asking about Faire, and I've been looking for someone who really knows their stuff to come and talk about it. When I found out Lucy was not only succeeding on Faire but also helping other businesses do the same through her YouTube channel and consulting work, I knew she'd be perfect for this conversation.
In this episode, we're going to talk about:
- Why Faire can be a great replacement for traditional trade shows
- How the money side works - from commissions to managing your margins
- The perks of using Faire, like how they handle the risk of unpaid orders and take care of all the paperwork
- Getting started on Faire - from getting approved to being found by customers
- Building up those all-important customer reviews
Lucy has built a great relationship with the Faire team and is a regular at their events. Her success story really shows what's possible on the platform - she's grown her business significantly through Faire's digital marketing and continues to bring in new customers every day.
So whether you're just thinking about joining Faire or you're already on there but want to do better, Lucy's got some really practical advice to share with us today.
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Lucy is very kindly offering the first 20 listeners who use the code VICKI50 50% off her digital course and SEO templates here
Wholesale email newsletter templates 📧
Fix your Faire SEO with ONE template 🤯
Candid Founders YouTube
If you are interested in consulting email Lucy on [email protected]
This episode is sponsored by Therese Oertenblad & Small Business Collaborative
Therese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle.
Small Business Collaborative Website
Small Business Collaborative Instagram
Small Business Collaborative on Facebook
Let’s Talk Wholesale Facebook group
LET’S CONNECT
Join my free Facebook group for product makers and creators
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Get special offers on Junglescout here:
The best deals on bestselling tools for building and running a successful Amazon business. https://get.junglescout.com/vicki (Note this is an affiliate link - I recommend it because I use it and love it!)
This episode is sponsored by my new membership - Amazon Made Easy
I know selling on Amazon is hard. I know it’s not always possible to pay for support, and I’d love to help you achieve your goals for Amazon, wherever you are. Amazon Made Easy is a place where you can get advice, updates, training and support from me, plus a community of other Amazon sellers, for a single monthly price. You can join until 8 November. Sign up now, for £19 a month (which is the price you’ll pay forever!) via the link in the show notes.