Bring Your Product Idea to Life

Are you struggling to get sales and product reviews on Amazon? This episode offers practical strategies to kickstart your journey on the platform, especially if you're new to selling. Tune in for valuable insights that can help elevate your Amazon selling experience.

Key takeaways:

• Setting up Amazon sponsored product ads is one of the quickest ways to generate initial sales.
• Using promotions, deals, and discounts can significantly increase visibility and attract customers.
• Engaging with your existing customers can help in obtaining reviews and driving sales.
• Consider leveraging social media and email marketing to inform potential customers about your products.
• Participating in Amazon Vine can provide a legitimate way to gain product reviews.

Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒

Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way.

Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!

Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist

LET’S CONNECT

How do you grow your customer base year after year for a seasonal product?

This was the challenge faced by Selina Barker, a career and life design coach and creator of the highly successful annual guided journal - this year called Goodbye 2024, Hello 2025. To build a loyal community of fans, Selina leveraged a variety of strategies.

She shares how Kickstarter campaigns helped generate excitement and secure early sales for her journal, how she got it stocked in prominent retailers like Tate Modern and Oliver Bonas, and how she expanded her audience this year by launching sales on Amazon.

In our discussion, Selina highlights the benefits of selling on Amazon, including the opportunity to reach a wider audience and the convenience of using Fulfillment by Amazon (FBA) to serve customers across Europe.

USEFUL RESOURCES:

If you're looking to get your products found on Amazon, understanding how to optimise your listings for better ranking is crucial. This episode dives into the importance of appearing on the first page of Amazon search results.

Two main factors influence your product's ranking: performance and conversion rates, as well as relevancy factors. With practical tips on utilising Amazon's features and tools, this episode equips you with the insights to enhance your product visibility and drive sales.

Key takeaways:

• To rank well on Amazon, your product listings must be optimised with relevant keywords.
• Sales performance is crucial; higher sales lead to better visibility in search results.
• Using Amazon advertising can help new products gain visibility and improve organic rankings.
• Relevancy in search results depends on conversions; ensure your listing reflects the product accurately.

Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒

Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way.

Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!

Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist

LET’S CONNECT

Have you ever considered making the step from product business owner to store owner?

That's exactly what this week's guest has done. Sarah Birchall is founder of the vibrant clothing brand Cub and Pudding and designs colourful, fun clothing with the aim of bringing a dose of cheer to people's wardrobes.

Initially starting with unisex children's wear, Sarah pivoted to adult clothing based on customer feedback and a desire to express her creativity. We discuss the complexities of sizing in the fashion industry, and the value of incorporating customer feedback in her designs.

Plus Sarah shares her journey from trialling pop up shops to opening her first standalone shop in Forest Hill, South East London, and the learning points along the way.

Useful Resources:

Sending stock into Amazon can seem daunting, but this episode breaks down the process into manageable steps. Speaker B shares essential tips on setting up an Amazon shipping plan, including how to categorize your products for preparation and the importance of providing accurate size and weight information. Listeners will learn that while they cannot choose the specific Amazon warehouse for their stock, the location ultimately has little impact on their sales. The episode also covers the logistics of shipping, including the advantages of using Amazon's own shipping service over third-party couriers. With practical advice and encouragement, this episode aims to empower entrepreneurs to navigate the FBA process with confidence.

Key takeaways:

• To send stock to Amazon FBA, you must create an Amazon shipping plan.
• You can't choose the warehouse.
• Providing accurate size and weight information for your items is crucial.
• Using Amazon Shipping is often more efficient and cost-effective than using external couriers.
• Always prepare your items according to Amazon's requirements to avoid delays in processing.

Mentioned in this episode:

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if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

This podcast is sponsored by my Masterclass - how to start selling on Amazon (without paying for help)

If you’re ready to start selling on Amazon but don’t know where to begin, this masterclass will guide you through every step: ✅ Check if Amazon is the right marketplace for your product ✅ Set up your Amazon Seller Central account ✅ Create standout product listings that convert ✅ Learn tips for launching and promoting your products 🎁 Special Bonus: Download the masterclass before 8th January, and you’ll get an invite to an exclusive live Q&A session with me on Thursday 9th January. 📩 Download now and secure your spot at the Q&A!