Bring Your Product Idea to Life

If you’ve ever felt frustrated that your website or product listings aren’t converting as well as they should, this episode is for you. I’m joined by Carolina Dibb, e-commerce consultant and conversion rate optimisation expert, to talk about why conversion rates matter and how you can make the most of the traffic you already have.Carolina has worked with major retailers including Amazon and Mr Porter, and now helps small brands understand their customers, optimise their websites, and ultimately increase sales. In this conversation, we dive into practical strategies you can implement straight away to improve your online conversion rates without overhauling everything at once.You’ll learn why small details like clarity, trust signals, and mobile experience are crucial for encouraging customers to buy. We also cover the common myths around conversion, why traffic does not equal sales, and how even simple changes can have a significant impact on your conversion rate.Whether you sell on your own website or through marketplaces like Amazon, this episode will give you practical steps to increase your online conversion rates and maximise the value of your existing traffic.Find Carolina here: https://www.carolinadibb.co.uk/https://www.instagram.com/carolinadibbconsulting/https://www.linkedin.com/in/carolina-dibb-15908623/ Episode Chapters:00:00 Introduction01:05 Common conversion challenges small and large businesses face02:10 How to understand your customers and identify their needs04:24 Practical ways to see your site through your customer’s eyes05:41 Why clarity on product pages is key to conversion07:48 Trust signals and social proof: reviews, best sellers, and building credibility09:15 Where to focus your energy when improving your website or product listing11:50 Understanding traffic versus conversion and the leaky bucket analogy14:50 Essentials of a high converting product page: imagery, copy, and formatting17:08 How small brands can build trust and encourage reviews20:37 Conversion optimisation for Amazon listings: basics, keywords, and discoverability24:29 Prioritising changes for maximum impact with limited resources26:27 Myths about conversion and what conversion rate optimisation really means28:50 Carolina’s top advice for improving your conversion rate today30:39 The impact of checkout and payment options on conversionsLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:FREE call for Amazon SellersI’m running a free call on 26 Feb for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what’s working and what’s not right now. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join. Amazon Sellers Support & ConnectFREE call for Amazon SellersI’m running a free call on 26 Feb for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what’s working and what’s not right now. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join. Amazon Sellers Support & Connect

If Amazon Seller Central has ever made you feel frustrated, confused, or like you must be missing something, this episode is here to reassure you that you are not the problem. Many independent brands struggle with the platform, and there are very real reasons why selling on Amazon feels overwhelming.In this episode, I explain why Seller Central is often difficult to navigate, especially when you are managing multiple priorities in your business. From how the system was originally designed to the reality of seller support, you’ll gain clarity on what is actually happening behind the scenes and why so much of it feels harder than it should.Most importantly, I share practical ways to make Amazon feel more manageable, so you can protect your time, focus on what truly drives sales, and stop second guessing yourself every time you log in..Chapters:00:00 Why Amazon can feel so challenging02:05 Built for large sellers, not independent brands04:10 Designed for scale rather than ease06:25 Why the platform feels layered and confusing08:50 The truth about seller support10:45 Limit your tasks to avoid overwhelm12:20 Focus on the fundamentals that drive sales13:55 Create notes and shortcuts to save time15:20 Use external help and AI when needed16:35 When to ask for support17:30 Final reassurance, you are doing better than you thinkIf you found this episode helpful, please share it with someone who would benefit from it, and make sure you are following the podcast so you never miss a new episode.LET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:FREE call for Amazon SellersI’m running a free call on 26 Feb for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what’s working and what’s not right now. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join. Amazon Sellers Support & ConnectFREE call for Amazon SellersI’m running a free call on 26 Feb for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what’s working and what’s not right now. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join. Amazon Sellers Support & Connect

In this episode, I’m joined by Sophie Bell, Managing Director at Toast, to talk about what authentic brand storytelling really looks like in practice. We explore why keeping your message simple matters, how to connect with your audience in a genuine way, and why trying to say too much often dilutes your impact.Sophie shares her experience of working with brands across documentaries, advertising, and branded content, and explains the idea of story finding, identifying real voices and real stories that naturally align with your brand. We discuss how to avoid overwhelming your audience, the role of honesty and transparency in building trust, and why letting go of control can actually strengthen your message.We also talk about the pressure to create constant content, particularly video, how to focus on quality without burning out, and how AI can support creativity for small businesses, not replace it.If you want to strengthen your content, clarify your message, and approach authentic brand storytelling with more confidence, this episode will give you practical insight and reassurance.Chapters00:00 Introduction and meet Sophie Bell01:00 What story telling means for brands02:20 How successful brands tell simple, effective stories04:30 Choosing one clear message for your content07:10 What authenticity really looks like in brand storytelling09:20 Polished versus informal content and what works best11:40 Creating quality content without burnout14:40 Quality versus quantity in brand content18:45 Why AI is not just for big companies22:05 How AI can elevate creativity and storytelling27:05 First steps for experimenting with AIFind Sophie here:Website Instagram LinkedInLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:FREE call for Amazon SellersI’m running a free call on 26 Feb for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what’s working and what’s not right now. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join. Amazon Sellers Support & ConnectFREE call for Amazon SellersI’m running a free call on 26 Feb for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what’s working and what’s not right now. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join. Amazon Sellers Support & Connect

Are you unsure whether to choose a free or professional Amazon selling plan?This episode dives into the key differences between the two options to help you make an informed decision.This episode aims to clarify which selling plan might be best suited for your needs, whether you're just starting out or ready to scale your business.Mentioned in this episode:The costs involved in selling on Amazon: https://player.captivate.fm/episode/c29dd180-03c9-48b9-9e3c-c232514805ca/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:FREE call for Amazon SellersI’m running a free call on 26 Feb for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what’s working and what’s not right now. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join. Amazon Sellers Support & ConnectFREE call for Amazon SellersI’m running a free call on 26 Feb for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what’s working and what’s not right now. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join. Amazon Sellers Support & Connect

What does inventing a product really look like behind the scenes?In this episode, I’m joined by Zoe Chapman, inventor of The Whizzer, the world’s first compact, unisex portable toilet. Zoe shares how a very real parenting problem turned into inventing a product that’s now used by families, campers, travellers and adults with medical needs.We talk openly about the realities of building a product based business, from manufacturing and protecting your idea, to appearing on Dragon’s Den, selling on Amazon, and managing growth without big budgets or a team.This is a friendly, honest conversation for anyone thinking about inventing a product, or already building one and wondering if what they’re experiencing is normal.In this episode, we coverHow Zoe went from an idea on paper to inventing a product people genuinely needKnowing when there’s enough demand to take a product to marketWhat manufacturing really involves when you don’t have fundingThe reality of Dragon’s Den, before filming and after it airsSelling on Amazon, visibility, margins and learning as you goBurnout, resilience and why your why matters more than anythingIf you’re building a product business and feeling overwhelmed, this episode will help you feel reassured, informed and far less alone.Find Zoe herewww.whizzer.co.ukInstagram handles @kiddiwhizz @whizzer_worldFacebook: KiddiwhizzLinkedIn: https://www.linkedin.com/in/zoe-a-chapman Chapters00:00 Introduction and meeting Zoe03:00 The problem that led to inventing a product08:40 Validating the idea and understanding demand13:00 Manufacturing, factories and protecting your product20:10 Behind the scenes of Dragon’s Den25:00 What happens after the show airs35:00 Selling on Amazon and managing margins50:00 Lessons learned, burnout and resilience01:03:15 Final advice for product based foundersLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:FREE call for Amazon SellersI’m running a free call on 26 Feb for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what’s working and what’s not right now. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join. Amazon Sellers Support & ConnectFREE call for Amazon SellersI’m running a free call on 26 Feb for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what’s working and what’s not right now. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join. Amazon Sellers Support & Connect