Bring Your Product Idea to Life

If you run a product-based or e-commerce business and want your marketing to work harder for you, this episode is packed with practical advice. I’m joined by Naomi Davies of NMD Marketing, who specialises in paid social and Klaviyo email for fashion, lifestyle and beauty brands. She shares clear, no-nonsense insights that apply to businesses of any size.

We talk about the basics many brands miss — including email automations, customer journeys and simple improvements that make a big difference. Naomi also explains how organic content and paid ads support each other, and why you can’t rely on ads alone to fix weak messaging or creative.

You’ll learn:

• What to check when auditing your marketing channels
• Why testing needs to be ongoing, not a one-off task
• Why ROAS isn’t the best measure of success — and what to track instead
• How to understand your cost per acquisition (and why it matters)
• How to communicate higher pricing with confidence
• What premium brands get wrong online — and how to avoid those mistakes
• Why showing up as the founder can genuinely improve results

If you want practical steps to improve your marketing, strengthen your positioning and make your brand feel more premium without overcomplicating things, this episode will be really useful.

USEFUL RESOURCES

NMD Marketing Website https://www.nmdmarketing.co.uk/

NMD Marketing Instagram https://www.instagram.com/nmd_marketing/

Naomi Davies LinkedIn https://www.linkedin.com/in/naomimdavies/

LET’S CONNECT

If you’ve ever felt stuck with slow sales, frustrated that ads “should” be working but aren’t, or just totally overwhelmed by the pressure to keep up with every new platform trend… this episode will feel like a breath of fresh air.

This week, Vicki speaks with Tomer Hen — brand founder, influencer marketing expert, and co-founder of Switch Supplements.

If you sell physical products, this episode will help you:

• Stop relying on ads that drain your budget
• Understand how to find influencers who actually drive sales
• Use non-transactional outreach to get influencers excited about your product
• Turn customers into raving fans who do your marketing for you
• Build growth through “boring consistency” rather than chasing the next trend

You’ll learn how to create an influencer “flywheel” that brings in steady sales, keep going even when business feels slow, and build a brand people naturally want to rave about — all without needing loads of products or a big ad budget. It’s full of easy, practical tips you can try right away.

USEFUL RESOURCES

Switch Supplements Website: https://www.switchsupplements.com/

Tomer Hen X: https://x.com/tomerhen

Tomer Hen Facebook: https://www.facebook.com/tomeronline/

Tomer Hen Instagram: https://www.instagram.com/tomer_hen/

Tomer Hen LinkedIn: https://www.linkedin.com/in/tomer-hen/

LET’S CONNECT

To wrap up the year, I’m looking back at the most common questions I’ve been asked by sellers during Power Hours, training sessions and conversations this year.

These questions come up time and time again, whether someone’s just getting started or already established.

In this episode, I cover:

• Why your listing might not be showing up in search
• How to get your first reviews (and what not to do)
• When to start running ads, and how to keep them effective
• The best way to launch a new product
• When it makes sense to expand to other marketplaces

I also reflect on what these questions tell us about where sellers are right now — and how much progress so many have made this year.

If you’ve had any of these questions yourself, you’re not alone. And if you’d like ongoing help with your Amazon strategy, I share how we can work together one-to-one in 2026.

Mentioned in this episode:

If you’re growing a product business or running an e-commerce brand, this conversation with Christy Llewellyn from Loste Nails is full of honest, practical insights you’ll really connect with.

Born from a frustration with flimsy press-ons and overpriced salon appointments, we set out to create something better: nails that look like gel, wear like gel, but don’t chip, split, or wreck your natural nails. Oh, and the best part? They are fully reusable.

Loste is a new kind of press-on. Crafted with 5-layer, soft gel technology, our nails are ultra-strong, ultra-glossy, and long lasting. No UV. No damage.

Each set comes with everything you need for a flawless application in five minutes, whether you’re getting ready for a night out or applying them poolside on holiday.

Christy built her reusable press-on nail brand from scratch — no contacts, no big budget — and shares exactly what it’s really like to develop a product, market it, and keep going when things constantly change.

In this episode, you’ll learn:

• How a simple personal frustration can spark a whole product idea
• What bootstrapping a physical product looks like behind the scenes
• What’s actually working in product marketing right now
• How small brands can stand out without competing on price
• The power of repeating your brand story

This is a relatable, encouraging episode that’ll leave you inspired to keep going, keep showing up, and keep telling your story.

USEFUL RESOURCES

Loste Nails Website https://getloste.com/

Loste Nails Instagram https://www.instagram.com/getloste/

Loste Nails TikTok https://www.tiktok.com/@getloste

Loste Nails Facebook https://www.facebook.com/getloste/

Loste Nails Pinterest https://uk.pinterest.com/getlostenails/

LET’S CONNECT

Once you’ve been selling on Amazon for a while, it’s easy to feel unsure what to focus on next. Should you scale your listings? Expand internationally? Invest more in ads?

In this episode, I help you identify the next best step for your business — based on your goals, capacity, and where you’ll get the biggest return.

We’ll talk through:

• How to decide what you want Amazon to do for your business (sales channel vs brand visibility)
• The importance of optimising existing listings before scaling
• Expanding to new marketplaces (EU and US) — and what to know
• How to add new product lines, bundles, or test virtual bundles (coming soon to the UK)
• When to revisit your ads strategy or your balance between FBA and FBM

I also share real examples from the sellers I’ve worked with — from improving listings to expanding to Germany — and what made each strategy successful.

If you’re planning your next phase on Amazon or looking ahead to 2026, this episode will help you create a clear direction for your business.

Mentioned in this episode: