Bring Your Product Idea to Life

In this episode, I’m doing something a little different, answering your questions in an “Ask Me Anything” style episode.This episode is designed to give you clarity and practical direction if you’re currently selling on Amazon or thinking about getting started.I’ve recently launched a free monthly event called Amazon Seller Support and Connect, where sellers (and future sellers) can come together to ask questions, share challenges, and learn from each other. This episode builds on those conversations by tackling some of the most frequently asked questions in more detail.In this episode, I cover five key Amazon selling topics:How much it costs to stand out on Amazon and get visibilityWhether you’re actually making money on Amazon (and how to check)If you should focus only on your best-selling productHow much you should spend on Amazon advertisingWhether you should use FBA, FBM, or a mix of bothYou’ll learn how Amazon visibility really works, including how relevance, sales history, and reviews affect your rankings.I also break down why it’s important to understand your numbers early on, how to think about advertising budgets, and why relying on just one product can be risky when scaling.A key theme throughout this episode is that success on Amazon comes down to understanding your data, making informed decisions, and building a sustainable strategy rather than chasing quick wins.If you’re selling on Amazon, or planning to, this episode will help you make more confident, informed decisions about your businessEpisode 327: What is the Amazon algorithm: https://player.captivate.fm/episode/b3aa9cda-d8d7-4fbf-a949-5335f0473b8b/Find out more about Amazon Made Easy, my membership for Amazon sellers: https://vickiweinberg.com/membershipJoin Amazon Sellers Support & Connect, my free monthly call for Amazon sellers: https://calendly.com/vickiweinberg/new-meetingLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membershipFree call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & Connect

In this episode, I’m joined by Sam Feller, co-founder of Popcorn Shed, a premium gourmet popcorn brand now stocked across the UK and beyond.Sam shares the real story behind building a product-based business from scratch, from making popcorn in a home kitchen to scaling across multiple sales channels.We talk about what it actually takes to launch and grow a physical product brand, including the mistakes, the lessons, and the decisions that make the biggest difference early on.If you’re developing a product or thinking about starting a product-based business, this episode is full of practical insight you can apply straight away.In this episode, we cover:How Popcorn Shed started and grew into a national brandWhat makes a product stand out in a crowded marketWhy product market fit is more important than passion aloneThe realities of product development (and why it’s so expensive to get wrong)How to choose the right sales channels for your productWhat founders often overlook when launching a new productWhen to hire and how to grow your team sustainablyThe biggest lessons from scaling over the past 10+ yearsSam also shares his number one piece of advice for product creators, and it’s something that could save you time, money, and a lot of frustration.If you’re building a product-based business this is a great listen.Find Sam here:https://popcornshed.comhttps://x.com/popcornshedhttp://facebook.com/popcornshedhttp://instagram.com/popcornshedhttps://uk.linkedin.com/company/popcornshedLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Free call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & ConnectAmazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership

Ever feel like your brain is on a constant spin cycle? Like there’s always another task, another email, another decision to make… and never a moment to breathe?That’s exactly where Finn Prevett, co-creator of The Positive Planner, found herself. She was navigating postnatal depression, juggling life with young children, and trying to find a way to care for her mental health without it taking over her life.Her solution? Journaling. Simple, prompted journaling that became a lifeline. And from that, the Positive Planner was born, a planner designed to support mental health, wellbeing, and yes, even your business.In this week’s episode, Finn shares her journey from first starting to journal, to crowdfunding her first planners, building a supportive community online, and eventually partnering with Penguin so she and her co-creator could focus on the creative side of their business, without burning out.If you’ve ever felt overwhelmed, stuck, or unsure about how to take care of yourself while growing a business, this conversation will give you insight, inspiration, and practical ideas.Find Finn here: Website - www.thepositiveplanners.comFacebook - https://www.facebook.com/thepositiveplanner/?locale=en_GBInstagram - thttps://www.instagram.com/the_positive_planner/LinkedIn - https://www.linkedin.com/in/finn-prevett-9975351a2/LET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Free call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & ConnectAmazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership

Burnout in business is something we hear about all the time, but do you actually know what it really is, and how to recognise it before it takes hold?In this episode, I’m joined by Tamrin Dicks, who helps business owners make more money, keep more cash in the bank, and create more time to actually enjoy their lives. After experiencing burnout herself more than once, Tamrin now works with business owners to help them avoid it, or recover from it if they’re already there.We talk about what burnout in business really means, and how it’s very different from just feeling stressed, busy, or tired. This was something I personally found really eye-opening, and I think you will too.If you’ve ever felt constantly exhausted, overwhelmed, or like you’ve lost the enjoyment in your business, this episode will really resonate. And even if you’re not feeling that way right now, it’s an important conversation to help you spot the signs early, both in yourself and in others.Find Tamryn:Website: www.pharsyde.co.ukInstagram: https://www.instagram.com/pharsydesolutions/LinkedIn: https://www.linkedin.com/in/tamryndicks-gracefulgrowth/Episode Chapters: 00:00 Introduction and why burnout in business matters03:30 What burnout really is and how it’s different from stress07:00 Signs you might be heading towards burnout10:15 How burnout affects your focus, energy, and decision making13:30 Common myths about burnout in business17:30 Why taking time off doesn’t fix burnout20:30 The root cause of burnout, what’s really going on in your business25:00 Why you need to focus on yourself before fixing the business29:00 Boundaries, time management, and protecting your energy32:30 Why working harder won’t solve burnout35:30 A simple way to take back control of your week38:30 The danger of comparing yourself to other business owners41:00 Practical first steps if you’re feeling exhausted or stuckLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Free call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & ConnectAmazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership

In this episode, I’m joined by Suzanne Moore, the founder of Nom Nom Kids, who shares how she turned an idea she had on her holiday in America into a business that’s been running for over 12 years, all while navigating life as a busy mum.Suzanne talks honestly about how she got started designing a reusable pouch to solve her own parenting problem and how she quickly realised that other parents needed it too. We chat about her early mistakes, the leaps of faith she took with manufacturers, and how observing her customers shaped new products she hadn’t even planned for.We also talk about the challenges of growing a product business, including how to sell to a bigger audience without losing the personal touch, and why showing the person behind the product can make all the difference. Suzanne’s story is a great reminder that even if you’re unsure at the start, taking that first step is often the best way to learn and grow.This episode is full of practical insights for anyone looking to launch and scale a product business, especially if you’re juggling family life and trying to figure out the best way to turn an idea into something people actually want to buy.Find Suzanne and Nom Nom Kids here: https://nomnomkids.co.uk/https://www.facebook.com/NomNomKids/https://www.instagram.com/nomnomkidshttps://www.linkedin.com/in/suzanne-moore-22ba873/Episode Chapters00:00 – Introduction00:44 – Suzanne shares her background and how Nom Nom Kids started02:56 – Early mistakes and lessons learned in product development06:44 – Finding manufacturers and taking a leap of faith with production11:44 – Handling challenges like batch issues and customer complaints16:07 – Launching products, social media strategies, and early marketing21:18 – Discovering unexpected ways customers use your products26:12 – Making products different without trying to please everyone32:17 – Scaling the business and growth challenges39:42 – Supporting other businesses and building communityLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support40:19 – Suzanne’s final advice for anyone starting a product businessMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membershipFree call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & Connect