Bring Your Product Idea to Life

In this episode, Jennifer Pearson — ceramic designer and creator of the Halliesphere, a sustainable flower-arranging tool — shares the real journey behind bringing a completely new product to market. If you’re a product creator or e-commerce business owner, you’ll get so much from hearing how she took an idea from her dining table to partnering with the last remaining fine china manufacturer in the UK.

Jennifer talks about:

• Validating an idea through real customers — and what consistent demand at craft fairs taught her.
• Scaling a handmade product and navigating the challenges of finding the right manufacturer
• Sticking to your ethics and values when building a brand
• Pricing, positioning and protecting your idea, including how she approached trademarks and design rights.
• Marketing a product no one knew they needed yet
• Using Etsy effectively

Jennifer’s honesty about the ups and downs of product creation makes this a relatable listen — especially if you're building something original and wondering how to get it out into the world.

USEFUL RESOURCES

Halliesphere Website: https://www.halliesphere.com/

Halliesphere Facebook: https://www.facebook.com/Halliesphere/

Halliesphere Instagram: https://www.instagram.com/halliesphere

Jennifer Pearson LinkedIn: https://www.linkedin.com/in/jennifer-susan-3848802ba/

Halliesphere Etsy Shop: https://www.etsy.com/uk/shop/Halliesphere

LET’S CONNECT

As 2025 comes to a close, you might be wondering if 2026 is finally the year to start selling on Amazon. In this episode, I share an honest look at when Amazon is a brilliant opportunity and when it might not be the right move just yet.

We talk about the pressure many brands feel to be on Amazon, why timing matters more than most people realise, and what you really need in place before taking the leap. I also explore when waiting is the smartest strategy and how that can actually set you up for success later.

This episode is for anyone weighing up their next step, whether you’re brand new to Amazon or still sitting on the fence.

LET’S CONNECT

If you run a product-based or e-commerce business and want your marketing to work harder for you, this episode is packed with practical advice. I’m joined by Naomi Davies of NMD Marketing, who specialises in paid social and Klaviyo email for fashion, lifestyle and beauty brands. She shares clear, no-nonsense insights that apply to businesses of any size.

We talk about the basics many brands miss — including email automations, customer journeys and simple improvements that make a big difference. Naomi also explains how organic content and paid ads support each other, and why you can’t rely on ads alone to fix weak messaging or creative.

You’ll learn:

• What to check when auditing your marketing channels
• Why testing needs to be ongoing, not a one-off task
• Why ROAS isn’t the best measure of success — and what to track instead
• How to understand your cost per acquisition (and why it matters)
• How to communicate higher pricing with confidence
• What premium brands get wrong online — and how to avoid those mistakes
• Why showing up as the founder can genuinely improve results

If you want practical steps to improve your marketing, strengthen your positioning and make your brand feel more premium without overcomplicating things, this episode will be really useful.

USEFUL RESOURCES

NMD Marketing Website https://www.nmdmarketing.co.uk/

NMD Marketing Instagram https://www.instagram.com/nmd_marketing/

Naomi Davies LinkedIn https://www.linkedin.com/in/naomimdavies/

LET’S CONNECT

December is the perfect time to pause and look back at how your Amazon account has really performed in 2025. In this short episode, I walk you through a simple, practical way to review what worked, what didn’t and where your time and energy should go in 2026.

We’ll look at key areas including performance metrics, listing health, customer feedback, ads and fulfilment, all in a way that feels doable in under an hour.

If you’d like extra support making sense of your numbers or improving your listings, an Amazon Listing Audit or Power Hour can give you clarity before the holidays or as a strong start to 2026.

Useful links:

If you’ve ever felt stuck with slow sales, frustrated that ads “should” be working but aren’t, or just totally overwhelmed by the pressure to keep up with every new platform trend… this episode will feel like a breath of fresh air.

This week, Vicki speaks with Tomer Hen — brand founder, influencer marketing expert, and co-founder of Switch Supplements.

If you sell physical products, this episode will help you:

• Stop relying on ads that drain your budget
• Understand how to find influencers who actually drive sales
• Use non-transactional outreach to get influencers excited about your product
• Turn customers into raving fans who do your marketing for you
• Build growth through “boring consistency” rather than chasing the next trend

You’ll learn how to create an influencer “flywheel” that brings in steady sales, keep going even when business feels slow, and build a brand people naturally want to rave about — all without needing loads of products or a big ad budget. It’s full of easy, practical tips you can try right away.

USEFUL RESOURCES

Switch Supplements Website: https://www.switchsupplements.com/

Tomer Hen X: https://x.com/tomerhen

Tomer Hen Facebook: https://www.facebook.com/tomeronline/

Tomer Hen Instagram: https://www.instagram.com/tomer_hen/

Tomer Hen LinkedIn: https://www.linkedin.com/in/tomer-hen/

LET’S CONNECT