Think your product packaging is “just a box”? Think again.

In this episode, we look at how clever packaging can become your secret sales tool—boosting customer loyalty, brand recognition, and even your social media reach. If you’re a product creator or e-commerce business owner, this conversation might just change the way you think about boxes forever.

I'm joined by Dane Whitehurst, Creative Director at award-winning packaging company Burgopak. With over two decades of experience, Dane shares how packaging can transform the moment of unboxing into a powerful, joyful brand experience your customers won’t forget—and will want to share.

Dane shares:

• Why packaging is way more than protection—it's a chance to build your brand
• How to create a memorable unboxing moment that gives your customer a dopamine hit
• Real examples of clever, creative packaging (and how they work on a practical level)
• How to balance cost and creativity, even if you’re working with tight margins
• Simple sustainability tips that make a big difference
• Why packaging design could be your best friend when it comes to shareable social content

Dane also shares one key piece of advice that hardly anyone talks about when it comes to packaging—but it could save you time, money and stress down the line.

By the way this is one episode you might want to watch as well as listen. Dane shows off a few brilliant packaging examples during the chat—so head over to YouTube to really see the magic in action.

USEFUL RESOURCES:

Burgopak Website

Burgopak Instagram

Burgopak YouTube

Burgopak LinkedIn

Dane Whitehurst LinkedIn

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