Once you’ve been selling on Amazon for a while, it’s easy to feel unsure what to focus on next. Should you scale your listings? Expand internationally? Invest more in ads?

In this episode, I help you identify the next best step for your business — based on your goals, capacity, and where you’ll get the biggest return.

We’ll talk through:

• How to decide what you want Amazon to do for your business (sales channel vs brand visibility)
• The importance of optimising existing listings before scaling
• Expanding to new marketplaces (EU and US) — and what to know
• How to add new product lines, bundles, or test virtual bundles (coming soon to the UK)
• When to revisit your ads strategy or your balance between FBA and FBM

I also share real examples from the sellers I’ve worked with — from improving listings to expanding to Germany — and what made each strategy successful.

If you’re planning your next phase on Amazon or looking ahead to 2026, this episode will help you create a clear direction for your business.

Mentioned in this episode:

• Book a Power Hour to plan your 2026 Amazon roadmap

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