<description>&lt;p&gt;If you run a product-based or e-commerce business and want your marketing to work harder for you, this episode is packed with practical advice. I’m joined by Naomi Davies of NMD Marketing, who specialises in paid social and Klaviyo email for fashion, lifestyle and beauty brands. She shares clear, no-nonsense insights that apply to businesses of any size.&lt;/p&gt;&lt;p&gt;We talk about the basics many brands miss — including email automations, customer journeys and simple improvements that make a big difference. Naomi also explains how organic content and paid ads support each other, and why you can’t rely on ads alone to fix weak messaging or creative.&lt;/p&gt;&lt;p&gt;You’ll learn:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;strong&gt;What to check when auditing your marketing channels&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Why testing needs to be ongoing, not a one-off task&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Why ROAS isn’t the best measure of success — and what to track instead&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;How to understand your cost per acquisition (and why it matters)&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;How to communicate higher pricing with confidence&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;What premium brands get wrong online — and how to avoid those mistakes&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Why showing up as the founder can genuinely improve results&lt;/strong&gt;&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;If you want practical steps to improve your marketing, strengthen your positioning and make your brand feel more premium without overcomplicating things, this episode will be really useful.&lt;/p&gt;&lt;p&gt;USEFUL RESOURCES&lt;/p&gt;&lt;p&gt;NMD Marketing Website https://www.nmdmarketing.co.uk/&lt;/p&gt;&lt;p&gt;NMD Marketing Instagram https://www.instagram.com/nmd_marketing/&lt;/p&gt;&lt;p&gt;Naomi Davies LinkedIn https://www.linkedin.com/in/naomimdavies/&lt;/p&gt;&lt;p&gt;LET’S CONNECT&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.facebook.com/groups/productcreatorsclub" rel="noopener noreferrer" target="_blank"&gt;Join my free Facebook group for product makers and creators&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.youtube.com/@VickiWeinberg" rel="noopener noreferrer" target="_blank"&gt;Follow me on YouTube&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.instagram.com/vickiweinberguk/" rel="noopener noreferrer" target="_blank"&gt;Find me on Instagram&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://www.vickiweinberg.com/" rel="noopener noreferrer" target="_blank"&gt;Work with me&lt;/a&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.amazon.co.uk/Bring-Your-Product-step-step/dp/1399954180/ref=sr_1_1?crid=31DLNZ9W2RWFZ&amp;amp;keywords=bring+your+product+idea+to+life&amp;amp;qid=1687465393&amp;amp;sprefix=bring+your+pro%2Caps%2C74&amp;amp;sr=8-1" rel="noopener noreferrer" target="_blank"&gt;Buy My Book: Bring Your Product Idea To Life&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you enjoy this podcast, and you’d like to leave a tip, you can do so here:&lt;a href="https://bring-your-product-idea.captivate.fm/support" rel="noopener noreferrer" target="_blank"&gt; https://bring-your-product-idea.captivate.fm/support&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Mentioned in this episode:&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Support this podcast for the price of a coffee&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support&lt;/p&gt;</description>

Bring Your Product Idea to Life

Vicki Weinberg

How to elevate your brand - with Naomi Davies

DEC 5, 202531 MIN
Bring Your Product Idea to Life

How to elevate your brand - with Naomi Davies

DEC 5, 202531 MIN

Description

If you run a product-based or e-commerce business and want your marketing to work harder for you, this episode is packed with practical advice. I’m joined by Naomi Davies of NMD Marketing, who specialises in paid social and Klaviyo email for fashion, lifestyle and beauty brands. She shares clear, no-nonsense insights that apply to businesses of any size.

We talk about the basics many brands miss — including email automations, customer journeys and simple improvements that make a big difference. Naomi also explains how organic content and paid ads support each other, and why you can’t rely on ads alone to fix weak messaging or creative.

You’ll learn:

  • What to check when auditing your marketing channels
  • Why testing needs to be ongoing, not a one-off task
  • Why ROAS isn’t the best measure of success — and what to track instead
  • How to understand your cost per acquisition (and why it matters)
  • How to communicate higher pricing with confidence
  • What premium brands get wrong online — and how to avoid those mistakes
  • Why showing up as the founder can genuinely improve results

If you want practical steps to improve your marketing, strengthen your positioning and make your brand feel more premium without overcomplicating things, this episode will be really useful.

USEFUL RESOURCES

NMD Marketing Website https://www.nmdmarketing.co.uk/

NMD Marketing Instagram https://www.instagram.com/nmd_marketing/

Naomi Davies LinkedIn https://www.linkedin.com/in/naomimdavies/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support