If you're trying to work out how to grow a product business, it can be tempting to focus on increasing sales above everything else. But what happens when your sales are growing and your profits aren't?In this episode, I'm joined by Christabel Biella, a fractional operator and commercial growth consultant who helps product based business owners build stronger, more sustainable businesses.We talk about what healthy growth actually looks like, why more sales don't always lead to more profit, and the common mistakes that can make growth feel harder rather than easier.Christabel shares practical advice on pricing, product ranges, inventory management, hiring and choosing the right sales channels. We also discuss how to spot when something isn't working in your business and the key numbers every founder should understand before making decisions about growth.If you've ever wondered how to grow a product business in a way that feels sustainable and profitable, there's plenty in this conversation that will help.Christabel is also offering a free 20 minute commercial model review call for founders who'd like support identifying growth opportunities and improving profitability within their business.Find Christabel here: - Website: https://www.cbco.uk- My Commercial Diagnostic Sprint info page: https://www.cbco.uk/sprint - LinkedIn: https://www.linkedin.com/in/christabel/LET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership