In this episode, sit down with Anna Scaife, founder of Anna Lou of London Jewelry, to explore her incredible journey of building a jewellery brand from scratch, selling in high-end stores like Harvey Nichols and Selfridges, and ultimately choosing to sell direct to her customers. Anna shares candid insights on the highs and lows of running a business, from managing cash flow and stock, to designing pieces that are personal and purposeful.Whether you’re a jewellery designer, maker, or small business owner, there’s something here for you. Anna’s story reminds us that growing a brand is not just about sales or scaling; it’s about maintaining purpose, creativity, and wellbeing as you navigate challenges.Find Anna here:Website: www.annalouoflondon.comInstagram: @annalouoflondon and @annalouwellnessLinkedIn: https://www.linkedin.com/in/annalouoflondon?utm_source=share_via&utm_content=profile&utm_medium=member_iosFacebook https://www.facebook.com/share/1BwGJAWy7L/?mibextid=wwXIfrAnd https://www.facebook.com/share/16UHGTZZdp/?mibextid=wwXIfrChapters:00:00 Introduction02:00 From Portobello Market to Harvey Nichols: How Anna’s brand first got noticed06:00 Learning by doing: Starting a jewellery business with no formal training09:30 Standing out in the market: How to attract attention as a small brand12:50 Balancing family, business, and personal values while scaling a jewellery business17:00 Managing cash flow, stock, and the challenges of wholesale26:30 Finding energy, purpose, and joy in your business through tough times31:00 Personalisation and why it differentiates your brand from competitors36:00 Pricing strategy and valuing your craftsmanship and time43:00 Building a remote and flexible business model to suit your lifestyle46:20 Anna’s advice for anyone feeling overwhelmed: The power of contemplationLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membershipHosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2