If you’re growing a product business or running an e-commerce brand, this conversation with Christy Llewellyn from Loste Nails is full of honest, practical insights you’ll really connect with.

Born from a frustration with flimsy press-ons and overpriced salon appointments, we set out to create something better: nails that look like gel, wear like gel, but don’t chip, split, or wreck your natural nails. Oh, and the best part? They are fully reusable.

Loste is a new kind of press-on. Crafted with 5-layer, soft gel technology, our nails are ultra-strong, ultra-glossy, and long lasting. No UV. No damage.

Each set comes with everything you need for a flawless application in five minutes, whether you’re getting ready for a night out or applying them poolside on holiday.

Christy built her reusable press-on nail brand from scratch — no contacts, no big budget — and shares exactly what it’s really like to develop a product, market it, and keep going when things constantly change.

In this episode, you’ll learn:

• How a simple personal frustration can spark a whole product idea
• What bootstrapping a physical product looks like behind the scenes
• What’s actually working in product marketing right now
• How small brands can stand out without competing on price
• The power of repeating your brand story

This is a relatable, encouraging episode that’ll leave you inspired to keep going, keep showing up, and keep telling your story.

USEFUL RESOURCES

Loste Nails Website https://getloste.com/

Loste Nails Instagram https://www.instagram.com/getloste/

Loste Nails TikTok https://www.tiktok.com/@getloste

Loste Nails Facebook https://www.facebook.com/getloste/

Loste Nails Pinterest https://uk.pinterest.com/getlostenails/

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if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support