In this episode, I’m joined by Sam Feller, co-founder of Popcorn Shed, a premium gourmet popcorn brand now stocked across the UK and beyond.Sam shares the real story behind building a product-based business from scratch, from making popcorn in a home kitchen to scaling across multiple sales channels.We talk about what it actually takes to launch and grow a physical product brand, including the mistakes, the lessons, and the decisions that make the biggest difference early on.If you’re developing a product or thinking about starting a product-based business, this episode is full of practical insight you can apply straight away.In this episode, we cover:How Popcorn Shed started and grew into a national brandWhat makes a product stand out in a crowded marketWhy product market fit is more important than passion aloneThe realities of product development (and why it’s so expensive to get wrong)How to choose the right sales channels for your productWhat founders often overlook when launching a new productWhen to hire and how to grow your team sustainablyThe biggest lessons from scaling over the past 10+ yearsSam also shares his number one piece of advice for product creators, and it’s something that could save you time, money, and a lot of frustration.If you’re building a product-based business this is a great listen.Find Sam here:https://popcornshed.comhttps://x.com/popcornshedhttp://facebook.com/popcornshedhttp://instagram.com/popcornshedhttps://uk.linkedin.com/company/popcornshedLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Free call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & ConnectAmazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership