If Amazon Seller Central has ever made you feel frustrated, confused, or like you must be missing something, this episode is here to reassure you that you are not the problem. Many independent brands struggle with the platform, and there are very real reasons why selling on Amazon feels overwhelming.In this episode, I explain why Seller Central is often difficult to navigate, especially when you are managing multiple priorities in your business. From how the system was originally designed to the reality of seller support, you’ll gain clarity on what is actually happening behind the scenes and why so much of it feels harder than it should.Most importantly, I share practical ways to make Amazon feel more manageable, so you can protect your time, focus on what truly drives sales, and stop second guessing yourself every time you log in..Chapters:00:00 Why Amazon can feel so challenging02:05 Built for large sellers, not independent brands04:10 Designed for scale rather than ease06:25 Why the platform feels layered and confusing08:50 The truth about seller support10:45 Limit your tasks to avoid overwhelm12:20 Focus on the fundamentals that drive sales13:55 Create notes and shortcuts to save time15:20 Use external help and AI when needed16:35 When to ask for support17:30 Final reassurance, you are doing better than you thinkIf you found this episode helpful, please share it with someone who would benefit from it, and make sure you are following the podcast so you never miss a new episode.LET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:FREE call for Amazon SellersI’m running a free call on 26 Feb for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what’s working and what’s not right now. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join. Amazon Sellers Support & ConnectFREE call for Amazon SellersI’m running a free call on 26 Feb for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what’s working and what’s not right now. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join. Amazon Sellers Support & Connect