#126: What are the biggest podcasts doing?Megan Dougherty of One Stone Creative shares information from their research into the trends and best practices of the top 100 Business Podcasts.Key topics:Churn: Nearly 48% of top 100 business pods are new to the listBranding visuals and colorsFormat/structure and show lengthHow many have video and go “video first”?Websites and show notesResources mentioned in the show:Download the Report https://onestonecreative.net/ReportThe Podcasting for Business Book (free): https://podcastingforbusiness.comStephen Robles' article: https://beard.fm/blog/goodbye-podcasts-hello-showsAbout Megan Dougherty:Megan is the co-founder of One Stone Creative and author of Podcasting for Business: How to Create a Show That Makes a Bottom-Line Difference for Your Company. As a digital marketing strategist with a background in online business development, she has had the opportunity over the years to work with hundreds of business owners in a huge variety of industries. One Stone Creative specializes in limited release practically done-for-you podcast seasons, and ongoing audio and video shows for expert business owners.Website: https://OneStoneCreative.netLinkedIn: https://www.linkedin.com/in/doughertymeganYouTube: https://www.youtube.com/@onestonecreativeTikTok: https://www.tiktok.com/@oscpodcastingInstagram: https://www.instagram.com/oscpodcasting/reels______________________________Tools we used:*StreamYard to RECORDThanks to Sam Bhattacharyya for lending us his StreamYard account, which was used for the live stream. Check out Sam's free resources: katana.video, free.cropzoom.video, and free.upscaler.videoPodChapters for ChaptersPodChapters helped me create chapter titles and embed chapter timestamps into the mp3, which are used in some of the most popular podcast apps.*Captivate.fm for our podcast MEDIA HOSTCaptivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!).*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!______________________________Mentioned in this episode:Podcast Editor AcademyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy