Podium Stories with Marti Sanchez

Fatima Zaidi is the CEO and Founder of Quill Inc. a full service podcasting hosting platform and production agency which supports brands in launching their podcasts.

She is also the owner of the Listen In Conference held in Los Angeles that supports brands moving into podcasting.

As a member of the National Speakers Bureau, Fatima has spoken at various events around the world on media and tech trends leading her to keynote on world stages alongside speakers like Gary Vaynerchuk.

She also teaches podcasting at the University of Toronto. In addition to being a commentator for BNN Bloomberg on the challenges that female and BIPOC founders face in entrepreneurship, she is a frequent contributor to publications including The Globe and Mail, and Huffington Post.

Over the past few years she has won two Top 30 under 30 awards, the Young Professional of the Year by Notable Life, Veuve Clicquot’s Bold Future Award, and one of Flare Magazine’s Top 100 Women.

Fatima is the Co-Chair of the #Tech4SickKids council for SickKids Foundation & Hospital on track to raise $25 million with her team.

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Connect with Fatima on LinkedIn: https://www.linkedin.com/in/fatima-zaidi-6a6b844b/

Follow her on Twitter: https://twitter.com/zaidiafatima

Check out Quill Inc: https://www.quillpodcasting.com/

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Marti Sanchez is a world-citizen entrepreneur who loves to write about himself in third person.

Listen as I invite world-leading CEOs, business leaders, and special guests to get brutally honest about everything from current events to untold, raw stories. 

This unfiltered, hilarious, and surprising podcast is like Forbes but with cuss words.

Twitter: https://www.twitter.com/Marti__Sanchez

LinkedIn: https://www.linkedin.com/in/itsmartisanchez/

Jeff Coyle is the Co-founder and Chief Product Officer at MarketMuse. MarketMuse is the industry-leading technology and methodology for content planning and evaluation via semantic relevance. It combines advanced AI, natural language processing and machine learning algorithms to produce actionable insights for inbound marketers.

On today's episode, Marti talks about MarketMuse, the role of AI in content creation and in marketing strategy, and the current barriers keeping companies from adopting this technology today.

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Follow Jeff on LinkedIn: https://www.linkedin.com/in/jeffcoyle

Check out MarketMuse: https://www.marketmuse.com/

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Marti Sanchez is a world-citizen entrepreneur who loves to write about himself in third person.

Listen as I invite world-leading CEOs, business leaders, and special guests to get brutally honest about everything from current events to untold, raw stories. 

This unfiltered, hilarious, and surprising podcast is like Forbes but with cuss words.

Twitter: https://www.twitter.com/Marti__Sanchez

LinkedIn: https://www.linkedin.com/in/itsmartisanchez/

Justin is the founder and CEO of Yac, a voice collaboration tool for remote teams. Yac is an acronym of 'Yelling Across Cubicles.'

He noticed over the years of working remote that the accepted culture of getting stuff done was to have meetings all day. He and his team started thinking about how to increase the amount of communication that happened during the day, without increasing the number of meetings.

Yac is the end result of their combined efforts to make this happen.

Yac is a byproduct of their partially remote, design and development agency based out of Orlando called SoFriendly. While it did come out of a desire to help remote teams feel more connected, they actually started by scratching their own itch. They have employees all around the world and found that they felt more connected to employees using voice chat versus just text alone.

In his own words, 'Yac was invented as a way to have a happy medium between a Slack message and a Zoom call.'

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Follow Justin on LinkedIn: https://www.linkedin.com/in/itsthisjustin/

Check and try out Yac: https://www.yac.com/

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Marti Sanchez is a world-citizen entrepreneur who loves to write about himself in third person.

Listen as I invite world-leading CEOs, business leaders, and special guests to get brutally honest about everything from current events to untold, raw stories. 

This unfiltered, hilarious, and surprising podcast is like Forbes but with cuss words.

Twitter: https://www.twitter.com/Marti__Sanchez

LinkedIn: https://www.linkedin.com/in/itsmartisanchez/

Chris Kneeland is the CEO of Cult Collective, one of North America’s premier engagement marketing firms. His overriding professional passion is helping brands accelerate growth by reimagining how they engage consumers and employees. He’s committed to helping courageous brand leaders embrace proven marketing principles he’s discovered while working with the most iconic, “cult-like” brands on the planet.

Chris held marketing roles at the world headquarters of John Deere and The Home Depot. He was also formerly the Head of Retail Marketing at RAPP, Omnicom’s preeminent relationship marketing agency. He co-founded Cult in 2010, and has consulted with Harley Davidson, Canadian Tire, Mark’s, Zappos, Best Buy, HEB Grocery Stores, Carter’s, Keurig, United Way and dozens of other brands. Throughout his career, he has lobbied for customer advocacy over acquisition, and brand engagement over entertainment. He helps clients by getting customers to buy more by buying in.

• Chris speaks regularly at conferences like SouthbySouthwest, CDX, Global Shop, Inbound, NRF, CMA, Digiday and The Gathering (which he co-founded).

• He is the co-author of Fix: Break the Addictions That Are Killing Brands, and the co-founder of Communo, an agency talent management platform helping small agencies exploit the sharing economy.

• He was an adjunct professor at Mt. Royal University, holds a Master’s Degree in Marketing Communications from Northwestern University, and a Bachelor of Arts from Brigham Young University.

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Connect with Chris Kneeland on LinkedIn: https://www.linkedin.com/in/chris-kneeland-838b2921/

Check out Cult Collective: https://cultideas.com/

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Marti Sanchez is a world-citizen entrepreneur who loves to write about himself in third person.

Listen as I invite world-leading CEOs, business leaders, and special guests to get brutally honest about everything from current events to untold, raw stories. This unfiltered, hilarious, and surprising podcast is like Forbes but with cuss words.

Twitter: https://www.twitter.com/Marti__Sanchez

LinkedIn: https://www.linkedin.com/in/itsmartisanchez/

Christopher Engman is co-founder and managing partner of MegaDeals Advisory, and author of the book MegaDeals.

Having started in ABM in 2007, Christopher Engman has more than earned the title of ‘the Father of ABM’. His book Megadeals cements his reputation as an ABM leader even further. He’s been personally involved in hundreds of B2B deals, a number of which exceeded multi billion pounds.

Christopher Engman’s Megadeals Advisory assists scaleups and Fortune 500 companies in doing just that – making mega deals.

About the book:

Many of the most successful B2B companies in the world have a high concentration of revenue coming from a few top accounts. Often less than 50 accounts represent 80% of the total revenue even though the entire customer base can consist of many thousand accounts. 

Often the biggest accounts have very extensive contracts and big amounts associated. Very often each top client of the biggest companies in the world can have individual revenues beyond one billion USD per year each. In the world of Megadeals, the literature is very weak. There is a long list of books about B2B complex selling but the difference between a 100.000 USD deal and a multi BUSD deal is substantial. 

The book is a mix of theories and models blended with interviews with 60 of the top Megadeal sales people in the world.

You can buy it here: https://www.megadeals.com/product/the-megadeals-book

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Connect with Christopher on LinkedIn: https://www.linkedin.com/in/christopherengman/

Check out Megadeals: https://www.megadeals.com/

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Marti Sanchez is a world-citizen entrepreneur who loves to write about himself in third person.

Listen as I invite world-leading CEOs, business leaders, and special guests to get brutally honest about everything from current events to untold, raw stories. This unfiltered, hilarious, and surprising podcast is like Forbes but with cuss words.

Twitter: https://www.twitter.com/Marti__Sanchez

LinkedIn: https://www.linkedin.com/in/itsmartisanchez/