<p>What makes some creators cut through the noise while others just… fade into the scroll?</p><br><p>In this week’s episode, I sit down with <strong>Jay Acunzo</strong>, international speaker, storytelling coach, and the mastermind behind the <em>“resonance over reach”</em> philosophy. Jay has worked with brands like Google, HubSpot, and ESPN—and today, he shares what <em>really</em> helps coaches, creators, and business leaders connect with their audience in a meaningful, profitable way.</p><br><p>We talk about how to uncover clarity in your message, why most “signature talks” miss the mark, and how you can structure your communication to inspire change—not just attention.</p><br><p>If you’re trying to grow your thought leadership, book speaking gigs, or create content that sticks, this conversation is a masterclass.</p><br><p><strong>What you'll learn</strong>:</p><ul><li>Why clarity is more important than consistency</li><li>The 4-part storytelling framework to boost resonance</li><li>How to refine your thought leadership on LinkedIn</li><li>The right way to test, tweak, and ship your ideas</li><li>Why a "signature talk" is really an argument for change</li></ul><p><br></p><p>Timestamps:</p><p>00:00 Introduction: The Key to Effortless Attention</p><p>00:27 Welcome to Rocky Mountain Marketing</p><p>00:58 Introducing Jay Acunzo: Master of Clarity</p><p>06:43 The Importance of Public Speaking</p><p>14:12 Crafting Memorable Stories</p><p>19:19 The Four Beats of Storytelling</p><p>19:54 Align: Understanding Your Audience</p><p>20:07 Agitate: Highlighting the Problems</p><p>21:00 Assert: Presenting Your Solution</p><p>21:32 Invite: Engaging Your Audience</p><p>22:36 The Importance of Personal Branding</p><p>23:14 Finding Your Unique Speaking Voice</p><p>24:28 The Role of Authenticity in Speaking</p><p>25:59 Developing and Refining Your Ideas</p><p>28:37 Practical Tips for Nervous Speakers</p><p>31:17 The Power of a Creative Practice</p><p>33:31 Conclusion and Final Thoughts</p><br><p>Tune in now, and let’s help you build a message that actually moves people.</p><br><p>Visit Jay Acunzo online:</p><p>Website: https://jayacunzo.com/</p><p>LinkedIn: https://www.linkedin.com/in/jayacunzo/</p><p>Apple Podcasts: https://podcasts.apple.com/us/podcast/how-stories-happen/id1736586770</p><p>Youtube: https://www.youtube.com/jayacunzo</p><br><p>Learn more about Katie and Next Step Social &amp; Podcasting:</p><p>Speaking: https://katiebrinkley.com/</p><p>Website: https://yournextstep.agency/</p><p>Linkedin: https://www.linkedin.com/in/katiebrinkley</p><p>YouTube: https://www.youtube.com/channel/@rockymountainmarketing</p><p>Instagram: https://www.instagram.com/iamkatiebrinkley/</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>